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Ace Your Next
Sales Pitch
WITH
Ace Your Next
Sales Pitch
WITH
Meet Our Panelists

In 18 years Bernard has started 4 companies, taken William has dedicated his 8 years as a web
3 web-based companies to multi-million dollar professional to growing online businesses. As lead
status, launched over 300 websites, and has of Business Development, he’s helped 24 of our
managed over a thousand marketing campaigns. top partners reach 6-digit monthly revenues.

bernard@seoreseller.com william@seoreseller.com
/bernardsanjuaniii /william-kramer-244bb0106

TOLL-FREE 1-800-250-6106 | US (415) 625-9700 Boost Your Business! Ace Your Next
UK (44) 203-769-7710 | AU (02) 8484-1116
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 What Happened During the Last Webinar

The Boost Your Business Webinar Series allows our

partners to benefit from our years of experience, so
they too can establish a successful digital services

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business.

In last month’s webinar, we discussed how three of

our top partners grew and became powerhouse
agencies.

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Discussion Outline Sales Pitch with
 Discussion Outline
In this webinar, we want to empower you with tools, tips and techniques
to pitch confidently and effectively.

•Lay the Groundwork

• Think BIG, Look BIG
•Create Desire

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•Q&A Session

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Lay the groundwork bit.ly/getsked Sales Pitch with
 bit.ly/getsked
Lay the Groundwork
 Things to know by heart
PRO Tip: Be an expert
28,443,856
Total No. of Businesses in the US
US Small Business Administration, February 2015

 91% traffic go to With

60% No

bit.ly/getsked
Page 1 of Google Website

Search Results Plan to

41% build a
website

 29% clicks on Already

the first position 28% Have

Domains

*GoDaddy and Redshift Research: Small Business Survey 2015

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Think Big, Look Big
bit.ly/getsked Sales Pitch with
 Think Big, Look Big
PARTNER 1 PARTNER 2
$37k $150k

Grew to $37k retail Grew to approx $150k

MRR in less than a year
in 8 months As a bonus, we
flew him to the
$10-$15k

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$0-$5k Less than 1 Philippines twice
8 months year

PARTNER 3

Virtually 0 cancellations $60k

Added 60k (retail) new

accounts in 6 months As a bonus,
flown to Manila All three partners
once; visiting
use the Dashboard
5 clients
6 months again in 2
months

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Think Big, Look Big
bit.ly/getsked Sales Pitch with
 Think Big, Look Big

It’s all about the impression you create.

Impress clients by showing that you:

✓ have a proprietary technology that shows results

✓have a methodology that other clients can attest to

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✓ have the resources to handle their campaign

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Think Big, Look Big bit.ly/getsked Sales Pitch with
 Think Big, Look Big

Back in 2011, we ran a $200 remarketing campaign.

Back then, not a lot of people had heard of remarketing.
More calls started coming in. Some thought we spent millions!

In their minds, since we were everywhere, we must have spent MILLIONS.

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And since we spent MILLIONS, we must have been BIG.

RESULT:
Interest to partner with SEOReseller increased by 8-10x

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Leverage the technology bit.ly/getsked Sales Pitch with
 Leverage the technology

✓ Create a good impression by

highlighting your capabilities.

Setup your White Label Dashboard

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1. Upload your company logo
2. Set your color scheme
3. Personalize the link that clients can use to access
your white label dashboard
4. Configure the subdomain
5. Add your white label dashboard Title

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Leverage the technology bit.ly/getsked Sales Pitch with
 Leverage the technology
✓ Create a good impression by highlighting
your capabilities.

Show how the Dashboard works

Access the DEMO SITE

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1. Go to your Dashboard URL:
www.accesshub.co/yourcompanyname
or your subdomain: dashboard.yourcompanyname.com
2. Login using the DEMO credentials
Username: demo@demo.com
Password: demo

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Use the Methodology bit.ly/getsked Sales Pitch with
 Use the methodology

Understand
how the
methodology

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works

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Entire Team Backing You Up bit.ly/getsked Sales Pitch with
 You have an entire team to back you up

 Project Managers
 Analysts
 Digital Marketing
Specialists
 Content Writers

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 Editors
 Quality Assurance

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Get to Know Your Prospects bit.ly/getsked Sales Pitch with
 Get to Know Your Prospects
✓ If you’re not researching your clients, your competitors are
✓ Show genuine interest by understanding their problems
✓ Allow them to talk at least 50% of the time.

PRO Tip:
Focus on your prospect’s business, marketing and goals

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BUSINESS MARKETING GOALS

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Sample Questions bit.ly/getsked Sales Pitch with
 Sample Questions to Ask
•What kind of business and services do you have?
•Are you Business to business?
•Do you sell consumer goods?
•Are you in the services sector?
•What are the 3 biggest problems that you are having in your business?

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•What are the areas where you would like to see improvement in your business?
•Do you have your own solutions or experts?

•Do you have a timeframe?

•Do you have a working budget?

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Create Desire bit.ly/getsked Sales Pitch with
bit.ly/getsked

bit.ly/getsked
Create Desire
Help your client visualize their future success with you.
The more vivid the vision, the more likely the CLOSE.
 Use the Audit

✓ Get to know your clients by

knowing about their
business ahead of time.
1. Add your prospect client’s URL

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2. Click RUN to start the audit
3. Download the report

PRO Tip:
Disclose just enough information

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Closing Rate bit.ly/getsked Sales Pitch with
 Closing Rate
PARTNER 1 PARTNER 2

60
Proposals Sent
21 35%
Clients Closed Closing Rate
24
Proposals Sent
6
Clients Closed
25% Closing Rate

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PARTNER 3

 Pique their curiosity

24
Proposals Sent
2
Clients Closed
8.5%Closing Rate
 Encourage questions
 Start conversations

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Offer Value
bit.ly/getsked Sales Pitch with
 Offer Value

PRO Technique: Offer Value

Leverage Technology
✓$100,000 Proprietary Dashboard

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Talk to your Project Manager for a
demo

Sales Tools
✓Pitch Decks
✓Intake forms
✓Sales Guides

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Offer Value
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 Offer Value

PRO Tip: Offer Value

Prove Expertise
✓ Case Studies

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✓ Testimonials

Read Educational Material

✓White Papers and Guides
✓Leverage Authority Bias

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Sell Solutions
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 Create Desire
PRO Tip: Sell Solutions

Rather than just promoting your product, focus on

your prospect client's pain points and address
them with your service offerings.

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✓Identify their needs Client Service
✓Find out which services are matched with the
Needs Offerings
problems of the client.

HINT:
Site Audit Report is a tool you can use to identify areas
that need improvement.

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Buying Criteria
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 Buying Criteria
Prospects go for providers that:

Establish an emotional connection

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Show output and results

Prove consistency and predictability

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Rundown
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 Rundown of PRO Tips

 Show expertise, know your bits of data by heart

 Overcome the reality of smallness. Think BIG, look BIG
 If you're not researching them, your competitors are
 Break the "Stranger's Barrier" and creating an emotional connection

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 Disclose just enough information. Don't try to Maven your way through a
pitch

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Takeaway
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 Takeaway

We’ve created a STARTER PITCH KIT to help you

set-up. It’s available in the Resource Center and
includes:

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•Partner Checklist
•Brandable Base Sales Deck
•Website Audit Guide
•SEO Product Catalog
•SEO Sales Guides

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Q & A Session
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Q&A Session

Schedule a Call
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Feel free to call us at any time for questions.
TOLL-FREE 1-800-250-6106
AUS (02) 8484-1116
US (415) 625-9700
info@seoreseller.com

Boost Your Business! Ace Your Next

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