ITERATION

Lesson 7
 LEARNING OBJECTIVES

1. Perform iteration and improve on existing solution

 Requirements Analysis & design

Initial planning

Planning Implementation

Deployment

Evaluation Testing
• Iteration can be used at any phase of the design process,
even when the product has already been launched in the
market.
• The earlier that we implement iterative design, the more cost-
effective the approach will be.
 Gives some
Allows for rapid
Ensures user certainty that
resolution of
needs are met efforts add value
misunderstanding
for users

Gives
Allows for
stakeholders
incorporation of
visibility of
“lessons learned”
progress
 Why did you
do/say/think
that? Tell me more

Why? And what

Empathize were you
Research your feeling then?
users’ needs
Persona
Fictional character
representing users that
might use your design in
a similar way
• Behavior patterns
• Attitudes
• Skillset
• Motivations
• Goals
Empathy Mapping

Said Thought

USER

Did Felt
Journey Mapping
• Timescale
• Scenarios
• Touchpoints
• Channels
• Thoughts / feelings
 Use the POV statement format:
[User…(descriptive)] needs a way to
[need…(verb)] because/but/surprisingly
[insight…(compelling)].

Define
State your users’
needs and problems
 Provide solution instead of giving advice

Ideate
Challenge
assumptions and
create ideas
 Build to think
Design thinking has a bias towards action:
Creating a prototype will help us think about our
idea in a concrete manner.

Prototype
Start to create
solutions
 1. Feedback Capture Grid
• Can be used during the test to capture
feedback systematically or after the test when
organizing the various feedback we gathered

+ Likes – Criticisms
Test
Try your solutions
out

? Questions ! Ideas
 2. I Like, I Wish, What If…
• Invites user to provide open feedback by
coming up with three kinds of statements
• Frames feedback in constructive and positive
manner, enabling an open discussion or
absorption of feedback
Test
Try your solutions
out I like… I wish… What if…
Empathize Define Ideate Prototype Test
Research your State your users’ Challenge Start to create Try your
users’ needs needs and problems assumptions and solutions solutions out
create ideas
Testing, getting feedback, and iterating will help you get a great
solution to market and let you know where to push it when you
do.

Final output:
empathize->define->ideate->prototype->
test->iteration->prototype2.0
“Great design is the iteration of good design”