FINAL REPORT

DEVELOPING COMPANY PROFILE WEBSITE AS A

PROMOTIONAL TOOL USING WORDPRESS CMS
IN BAKMIE DONK-SALAH SME MALANG

Submitted as One of the Conditions for Obtaining

Diploma 4 Degree in Business Administration
State Polytechnic of Malang

By:
Alisya Tifany Budiono
NIM. 1942620093

D4 MARKETING MANAGEMENT STUDY PROGRAM

DEPARTMENT OF BUSINESS ADMINISTRATION
STATE POLYTECHNIC OF MALANG
2023
 DEVELOPING COMPANY PROFILE WEBSITE AS A
PROMOTIONAL TOOL USING WORDPRESS CMS
IN BAKMIE DONK-SALAH SME MALANG

ABSTRACT
(Alisya Tifany Budiono, 2023, 116 page)

Bakmie Donk-Salah SME is a regionally spiced noodle business and already

has a variety of processed products that give the traditional bakmie taste, which
located in the city of Malang.
With promotional activities are carried out using banners that can only reach
locations around it and Instagram social media with incomplete information so that
it becomes one of the causes from the lack of maximum promotional activities. So
this research aims to help create additional promotional media in the form of a
company profile website.
This research is an action research and uses WordPress CMS as an
application for making company profile websites. Data collection methods used are
observation, questionnaires, interviews and documentation. The finished website
was then evaluated by distributing questionnaires to 2 computer experts, 2
marketing experts, 2 business owners, and 20 consumers. The EPIC model method
is used to measure the effectiveness of the company profile website. The results of
the study show that the company profile website is included in the very effective
category. This is evidenced by the results of the calculation of the EPIC rate
showing a scale of 4,6.
This research shows that the company profile website is suitable for use as
a media promotion for Bakmie Donk-Salah SME. It is hoped that this company
profile website can be used in all promotional activities.
Keywords: Website, Company Profile, CMS Wordpress, Promotion.

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 PREFACE

Praise be to the presence of Allah SWT who has bestowed all His grace and

gifts so that it can be completed thesis proposal entitled: DEVELOPING

COMPANY PROFILE WEBSITE AS A PROMOTIONAL TOOL USING

WORDPRESS CMS IN BAKMIE DONK-SALAH SME MALANG are in

good condition and without any hindrance. This thesis proposal is structured as one

of the mandatory requirements that must be met in the Applied Undergraduate

Program at the Department of Business Administration, State Polytechnic of

Malang. In preparing this thesis proposal, I would like to express my humble

gratitude to those who have supported directly or indirectly, to the ivnalysediviv:

1. Supriatna Adhisuwignjo, ST., MT, Director of Malang State Polytechnic.

2. Drs. Zubaidi, M.Pd. Head of the Polytechnic Business Administration

Department.

3. Heru Utomo, M.ElecComm as supervisor I who has provided a lot of

direction, guidance, input and support regarding the preparation of this

thesis.

4. Titien Indrianti, S.Pd., M.Pd as supervisor II who has provided a lot of

direction, guidance, input and support regarding the preparation of this

thesis.

5. Bapak Wahyudi owner of UMKM Donk-Salah Malang, who is happy to

provide the opportunity to carry out research and data collection on the

business.

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 6. All Lecturers and Staff of the Department of Business Administration, State

Polytechnic of Malang.

7. Parents and family who always support morally and materially in the

preparation of this thesis proposal.

8. All friends especially my support system Mesya, Charis, Maulidia, Davina,

Zevanya, Gledy, Aviva, Elya and Kirana who have helped in giving

encouragement.

I realize that this thesis proposal is not perfect, but I hope that by making this thesis

proposal, it can be useful for all elements to advance the education system in the

field of Business Administration in Indonesia.

Malang, 17 March 2023

Alisya Tifany Budiono

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 TABLE OF CONTENTS
ABSTRACT ............................................................................................................ ii
PREFACE .............................................................................................................. iv
LIST OF TABLES ................................................................................................. ix
LIST OF FIGURES ................................................................................................ x
APPENDIX LIST ................................................................................................. xii
CHAPTER I ............................................................................................................ 1
PRELIMINARY ..................................................................................................... 1
1.1 Background of the Report ............................................................................ 1
1.2 Formulation of the problem ......................................................................... 5
1.3 Scope of problem ......................................................................................... 5
1.4 Purpose and benefits of research .................................................................. 5
1.4.1 Research Purposes ................................................................................ 5
1.4.2 Benefits of research .............................................................................. 6
CHAPTER II ........................................................................................................... 7
LITERATURE REVIEW........................................................................................ 7
2.1 Theoritical review ............................................................................................. 7
2.1.1 Definition of Marketing.............................................................................. 7
2.1.3 Promotion ................................................................................................... 9
2.1.4 Promotional media ................................................................................... 11
2.1.5 Website ..................................................................................................... 14
2.1.6 Functions and Purpose of the Website ..................................................... 14
2.1.7 Types of websites ..................................................................................... 15
2.1.8 Company Profile ....................................................................................... 17
2.1.9 Company Profile Function ....................................................................... 18
2.1.10 CMS........................................................................................................ 19
2.1.11 CMS type ................................................................................................ 19
2.1.13 Advantages of Wordpress ...................................................................... 21
2.2 Design Effectiveness Measurement ................................................................ 23
2.3 Previous research ............................................................................................ 24
2.4 Similarities and Differences in Previous and Current Research ..................... 26
2.5 Conceptual Research ....................................................................................... 28

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CHAPTER III ....................................................................................................... 29
RESEARCH METHODS ..................................................................................... 29
3.1 The scope of research ...................................................................................... 29
3.2 Type of Research: Action Research ................................................................ 29
3.3 Units of Analysis ............................................................................................. 33
3.4 Data Type ........................................................................................................ 33
3.4.1 Primary data ............................................................................................. 33
3.4.2 Secondary Data ......................................................................................... 34
3.5 Method of collecting data ............................................................................... 34
3.5.1 Observation .............................................................................................. 34
3.5.2 Interview ................................................................................................... 35
3.5.3 Questionnaire............................................................................................ 35
3.5.4 Documentation ......................................................................................... 35
3.6 Questionnaire Development ............................................................................ 36
3.7 Data analysis method ...................................................................................... 37
3.7.1 Likert scale ............................................................................................... 37
3.7.2 Epic Model analysis ................................................................................. 38
3.7.3 Epic Rate .................................................................................................. 39
CHAPTER IV ....................................................................................................... 41
IMPLEMENTATION OF ACTION RESEARCH AND DATA
PRESENTATION ................................................................................................. 41
4.1 A General Description of the Company .......................................................... 41
4.1.1 Brief Company History ............................................................................ 41
4.1.3 Personnel .................................................................................................. 44
4.1.4 Production ................................................................................................ 45
4.1.5 Marketing ................................................................................................. 45
4.2 Implementation of Action Research................................................................ 47
4.2.1 Initial Observation .................................................................................... 48
4.2.2 Cycle 1 ................................................................................................ 50
4.2.3 Cycle 2 ...................................................................................................... 62
4.3 Design Overview............................................................................................. 67
4.3.1 Input, Process and Output ........................................................................ 67

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4.4 Discussion ....................................................................................................... 76
4.5 Implications ..................................................................................................... 82
4.5.1 Theoretical Implications ........................................................................... 82
4.5.2 Practical Implications ......................................................................... 83
4.5.3 Implications for Future Research ............................................................. 83
CHAPTER V......................................................................................................... 85
CONCLUSIONS AND SUGGESTIONS ............................................................. 85
5.1 Conclusion ...................................................................................................... 85
5.2 Suggestion ....................................................................................................... 86

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 LIST OF TABLES
Table 1. Similiarities and Differences in Previous and Current Research……….26
Table 2. Epic Models Indicator………………………………………………......38
Table 3. Likert Scale……………………………………………………………..39
Table 4. Number of Bakmie Donk-Salah Employees……………………………46
Table 5. Product List and Price for Main Menu………………………………….48
Table 6. Product List and Price for Side Dishes……………………………........48
Table 7. Percentage of Epic Questionnaire Dist. Results Cycle 1……………….58
Table 8. Results of Distributing Questionnaires Cycle 2………………………...67
Table 9. Empathy Indicator………………………………………………………78
Table 10. Persuasion Indicator…………………………………………………...80
Table 11. Impact Indicator……………………………………………………….81
Table 12. Communication Indicator……………………………………………..82

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 LIST OF FIGURES
Figure 1. Conceptual Research………………………………………………......28
Figure 2. Action Reflection Cycle……………………………………………….30
Figure 3. Model of Action Research Stages Kemmis and Taggart………………31
Figure 4. The Epic Model’s Decision Position…………………………………..39
Figure 5. The Organizational Structure of Bakmie Donk-Salah SMES…………43
Figure 6. Bakmie Donk-Salah’s Banner…………………………………………48
Figure 7. Bakmie Donk-Salah’s Instagram………………………………………49
Figure 8. Price Options for Hosting Services at Jagoan Hosting………………...51
Figure 9. The Installation Process is Complete…………………………………..52
Figure 10. Wordpress Settings Dashboard…………………………………….....52
Figure 11. Choosing Theme……………………………………………………...52
Figure 12. Wordpress Dashboard………………………………………………...53
Figure 13. Home Page……………………………………………………………53
Figure 14. About Us Page………………………………………………………..54
Figure 15. Our Menu Page……………………………………………………….54
Figure 16. Contact Menu…………………………………………………………55
Figure 17. Footer Page…………………………………………………………...55
Figure 18. The Epic Rate of 1st stated Empathy Dimension on Cycle 1…………57
Figure 19. The Epic Rate of 2nd stated Empathy Dimension on Cycle 1………...57
Figure 20. The Epic Rate of 1st stated Persuasion Dimension on Cycle 1……….58
Figure 21. The Epic Rate of 2nd stated Persuasion Dimension on Cycle 1………58
Figure 22. The Epic Rate of 1st stated Impact Dimension on Cycle 1…………...59
Figure 23. The Epic Rate of 2nd stated Impact Dimension on Cycle 1…………..59
Figure 24. The Epic Rate of 1st stated Communication Dimension on Cycle 1…59
Figure 25. The Epic Rate of 2nd stated Communication Dimension on Cycle 1...60
Figure 26. Menu Recommendation Page Results………………………………..63
Figure 27. Discover Menu for More Link………………………………………..63

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Figure 28. Link’s Look…………………………………………………………..64
Figure 29. Footer’s Look…………………………………………………………64
Figure 30. Login View…………………………………………………………...69
Figure 31. Menu Admin View…………………………………………………...70
Figure 32. Display After Installing Wordpress…………………………………..70
Figure 33. Display of Wordpress Theme Options……………………………….71
Figure 34. Wordpress Login View……………………………………………….72
Figure 35. Wordpress Editing View……………………………………………...73
Figure 36. Home Page 1………………………………………………………….74
Figure 37. Home Page 2………………………………………………………….74
Figure 38. Home Page 3………………………………………………………….75
Figure 39. About Us Page………………………………………………………..75
Figure 40. Menu Page……………………………………………………………76
Figure 41. Empathy Indicator Epic Rate Scale…………………………………..77
Figure 42. Persuasion Indicator Epic Rate Scale………………………………...78
Figure 43. Impact Indicator Epic Rate Scale…………………………………….80
Figure 44. Communication Indicator Epic Rate Scale…………………………...81
Figure 45. Epic Rate Scale……………………………………………………….82

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