Professional Documents
Culture Documents
Multiple Choice
1. Most of the initial news coverage of the Flint, Michigan, contaminated water crisis
came primarily from ______.
A. state and local news sources
B. national news sources
C. Occupy Flint activists
D. press releases from the Michigan governor’s office
Ans: A
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: Opening Vignette
Difficulty Level: Easy
3. Which paper is regarded as the first newspaper in the North American colonies?
A. Publick Occurrences
B. the Pennsylvania Gazette
C. the Boston News-Letter
D. the New York Sun
Ans: A
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Knowledge
Answer Location: Colonial Publishing: A Tradition of Independence
Difficulty Level: Easy
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
7. What phrase was used for a lively, illustrated brand of news reporting of the 1920s?
A. yellow journalism
B. jazz journalism
C. photojournalism
D. tabloid journalism
Ans: B
Learning Objective: 6-2: Explain how tabloid newspapers differ from broadsheet
newspapers.
Cognitive Domain: Knowledge
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
11. Which of the following was the newspaper responsible for breaking the Watergate
story in 1972?
A. the New York Times
B. USA Today
C. the Washington Post
D. the Los Angeles Times
Ans: C
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: The Washington Post
Difficulty Level: Easy
12. The journalistic value of ______ represents the idea that your own country and
culture are better than all others.
A. ethnocentrism
B. altruistic democracy
C. responsible capitalism
D. small-town pastoralism
Ans: A
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Easy
13. The journalistic value of ______ represents the idea politicians should serve the
public good and not their own interests.
A. ethnocentrism
B. altruistic democracy
C. responsible capitalism
D. moderatism
Ans: B
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Easy
14. The journalistic value of ______ represents the idea open competition among
businesses will create a better and more prosperous world.
A. altruistic democracy
B. small-town pastoralism
C. responsible capitalism
D. social order
Ans: C
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Easy
15. The journalistic value of ______ represents a nostalgia for the old-fashioned rural
community.
A. ethnocentrism
B. altruistic democracy
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
C. moderatism
D. small-town pastoralism
Ans: D
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Easy
16. The journalistic value of ______ represents the fact that journalists love to use a
single person as a symbol of a larger issue.
A. ethnocentrism
B. small-town pastoralism
C. individualism
D. social order
Ans: C
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Easy
17. The journalistic value of ______ represents the suspicion journalists often have of
extremists on either side of an issue.
A. individualism
B. moderatism
C. social order
D. leadership
Ans: B
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Easy
18. When reporters focus on the return to normal in a story about a natural disaster,
they are talking about the journalistic value of ______.
A. social order
B. individualism
C. moderatism
D. leadership
Ans: A
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Application
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Hard
19. When reporters focus on the importance of the president or prime minister, they are
representing the journalistic value of ______.
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
A. altruistic democracy
B. responsible capitalism
C. social order
D. leadership
Ans: D
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Application
Answer Location: Gans’s Basic Journalistic Values
Difficulty Level: Hard
20. In 2017, approximately ______ journalists died covering the news around the world.
A. 25
B. 46
C. 73
D. 127
Ans: C
Learning Objective: 6-5: Discuss the risks that reporters take to cover the news.
Cognitive Domain: Knowledge
Answer Location: Patriotism and the Press--Reporters Risk Their Lives to Report the
News
Difficulty Level: Easy
22. According to Professor Jay Rosen, when journalists adopt a neutral style of
reporting that gives equal emphasis to two sides of an issue when one side is
objectively false, this is known as ______.
A. balanced reporting
B. fake news
C. the view from nowhere
D. mainstream reporting
Ans: C
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Comprehension
Answer Location: Test Your Media Literacy: The View From Nowhere
Difficulty Level: Medium
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
23. As of 2017, which newspaper had the largest circulation in the United States?
A. the New York Times
B. USA Today
C. the Los Angeles Times
D. the Wall Street Journal
Ans: B
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: Table 6.1: Newspaper Audience by Platform | Newspapers With a
National Reach and Metropolitan Newspapers
Difficulty Level: Easy
24. Arthur Sulzberger, former publisher of the New York Times, has said which of the
following?
A. The Times is in the business of selling news and advertising space.
B. The Times is in the business of selling newspapers.
C. The Times will be selling newspapers 100 years from now.
D. He always expects to be in the business of “putting black ink on white paper.”
Ans: A
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Knowledge
Answer Location: News in the Age of Mobile Media
Difficulty Level: Easy
26. The change to objective reporting that took place in the 1800s was driven by which
of the following reasons?
A. a moral commitment to the truth
B. the rise of a literate working class
C. criticism by government officials
D. the growth of journalism schools
Ans: B
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Knowledge
Answer Location: Benjamin Day and the New York Sun
Difficulty Level: Easy
27. Reporter Nellie Bly’s style of reporting from the yellow journalism era would best fit
in today at which of the following newspapers?
A. the New York Times
B. the New York Post
C. the Chicago Tribune
D. the Wall Street Journal
Ans: B
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Application
Answer Location: New Readers: Immigrants and Women
Difficulty Level: Hard
28. Joseph Pulitzer wanted his paper, the New York World, to appeal to women for
which of the following reasons?
A. More women were literate than men.
B. Women had more time to read the paper than men.
C. Advertisers wanted to reach women.
D. You can’t fool me; Pulitzer didn’t care about women readers.
Ans: C
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Comprehension
Answer Location: New Readers: Immigrants and Women
Difficulty Level: Medium
30. Which one of the following newspapers most clearly defines what will be news in the
United States?
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
31. In Lincoln, Nebraska, Lincoln Star Journal newspaper ran a large photo of a
University of Nebraska volleyball tournament in today’s paper. The Denver Post did not.
This is an example of the ______ news value.
A. timeliness
B. proximity
C. consequence
D. human interest
Ans: B
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: News, Politics, and Society
Difficulty Level: Easy
32. USA Today runs a photo and story about singer and celebrity Lady Gaga on the
front page of its Life section. This is an example of the ______ news value.
A. timeliness
B. proximity
C. consequence
D. human interest
Ans: D
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Comprehension
Answer Location: News, Politics, and Society
Difficulty Level: Medium
33. The New York Times runs a photo and story about American and Russian pilots
conducting air raids in Syria. This is an example of the ______ news value.
A. prominence
B. proximity
C. consequence
D. human interest
Ans: C
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Comprehension
Answer Location: News, Politics, and Society
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
34. The Washington Post runs a photo and story about a baby panda born at the
National Zoo in Washington, D.C. yesterday. This is an example of the ______ news
value.
A. proximity
B. rarity
C. human interest
D. all of these
Ans: D
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Comprehension
Answer Location: News, Politics, and Society
Difficulty Level: Medium
36. The biggest number of newspapers in the United States would be considered
______.
A. national newspapers
B. metropolitan newspapers
C. state newspapers
D. local newspapers
Ans: D
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Comprehension
Answer Location: Local and Community News
Difficulty Level: Medium
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Comprehension
Answer Location: Patriotism and the Press--Reporters Risk Their Lives to Report the
News
Difficulty Level: Easy
38. The only comic strip to be published in the New York Times in 2017 was ______.
A. the long-running political comic strip Doonesbury
B. an original series telling the story of a Syrian refugee family arriving in New York in
2016
C. a satirical strip talking about hipsters who live in Brooklyn and eat avocado toast
D. you can’t fool me. The New York Times hasn’t run a comic strip since the Yellow Kid
in the late 1800s
Ans: B
Learning Objective: 6-5: Discuss the risks that reporters take to cover the news.
Cognitive Domain: Knowledge
Answer Location: Test Your Visual Media Literacy: Comic Strip Tells Story of Syrian
Refugee Family
Difficulty Level: Easy
39. The stories about contaminated water in Flint, Michigan included reports of ______.
A. lead contamination in the water
B. E. coli bacterial contamination in the water
C. high levels of chlorides in the water
D. all of these
Ans: D
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Knowledge
Answer Location: Opening Vignette
Difficulty Level: Easy
40. The New York Times gets most of its readership from ______.
A. print subscribers in the New York City area
B. online readers, many of whom are using mobile devices
C. online readers, primarily using desktop computers
D. print subscribers outside of the New York City area
Ans: B
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Knowledge
Answer Location: The Future Is Mobile and Social
Difficulty Level: Easy
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
True/False
1. According to the Pew Research Center, less than 50% of American adults get news
regularly from television.
Ans: T
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Knowledge
Answer Location: Television News Goes 24/7
Difficulty Level: Easy
3. The penny papers were successful because of their coverage of foreign affairs,
national politics, and the economy.
Ans: F
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Comprehension
Answer Location: The Penny Press: Newspapers for the People
Difficulty Level: Medium
4. New York newspapers owned by William Randolph Hearst and Joseph Pulitzer
competed for readers using sensational stunts.
Ans: T
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Knowledge
Answer Location: Pulitzer, Hearst, and the Battle for New York City
Difficulty Level: Easy
5. Until the 1960s, newscasts offered by the networks were only 15 min long.
Ans: T
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Knowledge
Answer Location: Television News Goes 24/7
Difficulty Level: Easy
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: Newspaper Conglomerates--Consolidation and Profitability
Difficulty Level: Easy
7. In 2016, the New York Times, Wall Street Journal, and Washington Post all suffered
a 20% decline in digital/print circulation.
Ans: F
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: Newspaper Conglomerates--Consolidation and Profitability
Difficulty Level: Easy
8. People who value and use local news media are more likely to vote in local elections.
Ans: T
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: Local and Community News
Difficulty Level: Easy
11. Herbert Gans, in his study “Deciding What’s News,” found that the media was
profoundly biased in favor of big business and the evidence of this could be found in
most news stories.
Ans: F
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Comprehension
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
12. Fox News, CNN, and MSNBC cable news channels are all generally on the list of
Top 10 most viewed cable channels.
Ans: T
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Comprehension
Answer Location: Television News Goes 24/7
Difficulty Level: Medium
13. The 2017 Pulitzer Prize for best editorial writing went to the rural Iowa Storm Lake
Times for a series of editorials about fertilizer runoff water pollution.
Ans: T
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Comprehension
Answer Location: Local and Community News
Difficulty Level: Medium
14. The Chicago Defender has always tried to be both an activist paper and a profitable
paper.
Ans: T
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Comprehension
Answer Location: Contemporary Minority/Ethnic Papers
Difficulty Level: Medium
15. Spanish-language papers such as El Nuevo Herald typically just translate stories
from English into Spanish.
Ans: F
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: Contemporary Minority/Ethnic Papers
Difficulty Level: Easy
16. Community newspapers are dying while large metropolitan newspapers are thriving.
Ans: F
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Comprehension
Answer Location: The Future of News
Difficulty Level: Medium
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
17. Journalists working in Iraq, Syria, and Afghanistan have a significant risk of being
murdered for trying to report on what is happening in these war zones.
Ans: T
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Knowledge
Answer Location: Patriotism and the Press--Reporters Risk Their Lives to Report the
News
Difficulty Level: Medium
18. Gay newspapers suffered circulation and advertising losses in the late 2000s
because gay culture was becoming more mainstream.
Ans: T
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Knowledge
Answer Location: The Gay Press
Difficulty Level: Easy
19. Politically liberal and conservative people in the United States tend to get their news
from the same sources.
Ans: F
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Comprehension
Answer Location: Media Transformations: Where Do We Go for the News?
Difficulty Level: Medium
20. Because of their strong online presence, both the New York Times and the
Washington Post can be considered national newspapers.
Ans: T
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Comprehension
Answer Location: Newspapers With a National Reach and Metropolitan Newspapers
Difficulty Level: Medium
21. Most of the audience for online news is made up of young people who don’t read
newspapers or watch television news programs.
Ans: F
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Comprehension
Answer Location: The Future Is Mobile and Social
Difficulty Level: Medium
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
22. Newspapers are in the process of moving from being products to being brands.
Ans: T
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Comprehension
Answer Location: The Future Is Mobile and Social
Difficulty Level: Medium
Essay
2. What newspaper has the United States’ leading conservative editorial page?
Ans: The Wall Street Journal.
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Knowledge
Answer Location: The Wall Street Journal
Difficulty Level: Easy
3. What national newspaper suspended its paper edition and became a Web-only
publication?
Ans: The Christian Science Monitor.
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Knowledge
Answer Location: Newspapers with a National Reach and Metropolitan Newspapers
Difficulty Level: Easy
6. When and why did ABC start their late-night news program Nightline?
Ans: Nightline began during the 1979 Iranian hostage crisis.
Learning Objective: 6-2: Explain how tabloid newspapers differ from broadsheet
newspapers.
Cognitive Domain: Comprehension
Answer Location: Television News Goes 24/7
Difficulty Level: Medium
8. What does the “separation of church and state” mean in the journalism business?
Ans: The separation between the business and news sides of a newspaper. This barrier
is generally seen as coming down.
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Application
Answer Location: Sources, Advertisers, and Readers--Whom Do You Please?
Difficulty Level: Hard
9. Other than language, how do the Miami Herald and El Nuevo Herald differ from each
other?
Ans: El Nuevo Herald takes a much more activist point of view in the tradition of
European and Latin American papers.
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Application
Answer Location: Contemporary Minority/Ethnic Papers
Difficulty Level: Hard
10. Why is it difficult to compare the circulation of USA Today to other major
newspapers?
Ans: USA Today gets much of its circulation from being inserted into Gannett Corp.’s
other local newspapers.
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Knowledge
Answer Location: Newspapers With a National Reach and Metropolitan Newspapers
Difficulty Level: Easy
11. Describe the significance of the New York Sun and the penny press and how they
changed newspapers.
Ans: Penny papers such as the Sun were founded starting in the 1830s and were
supported primarily by advertising rather than subscription fees or political subsidies.
They were typically independent voices rather than the voice of a particular party. The
concept of news--the latest developments of the police, the courts, and the streets--was
invented by the penny papers. The concept of objectivity originated with the penny
papers as a way of making them appeal to the largest possible audience.
Learning Objective: 6-1: Discuss the development of the colonial and early American
press.
Cognitive Domain: Application
Answer Location: The Penny Press: Newspapers for the People
Difficulty Level: Hard
12. In a brief essay, discuss what motivates journalists to risk their lives reporting from
dangerous areas such as Syria and Afghanistan.
Ans: Individual journalists may be driven by a number of reasons, including excitement
and curiosity. But the driving factor is trying to understand what is going on. Terry
Anderson says that journalists want people to see the faces of the victims and to hear
their stories.
Learning Objective: 6-5: Discuss the risks that reporters take to cover the news.
Cognitive Domain: Application
Answer Location: Patriotism and the Press--Reporters Risk Their Lives to Report the
News
Difficulty Level: Hard
13. In a brief essay, discuss how “Secret 3--Everything from the margin moves to the
center” partially explains the decline of gay media.
Ans: Gay culture used to be at the margin of society in the 1960s and 1970s. It was a
time when people could be arrested for being in a gay club or bar. Washington Blade
reporter Lou Chibbaro says that in the 1970s he had to work for the paper under an
assumed name. By 2009, he was sitting in the front row of a presidential press
conference. As gay news about issues like same-sex marriage has been covered by
legacy media, there has been less of a demand for a gay press.
Learning Objective: 6-6: Explain how the Internet and mobile technology have changed
the news and newspaper business.
Cognitive Domain: Application
Answer Location: The Gay Press
Difficulty Level: Hard
Hanson, Mass Communication, 7e
SAGE Publishing, 2019
14. In a brief essay, explain why the New York Times coverage (or lack of coverage) of
the Flint, Michigan, water crisis was controversial.
Ans: While the New York Times did give a little coverage to the story early on, critics
charge that the paper neglected the story because they weren’t willing to devote the
reporting resources the story deserved. Instead, the story largely depended on local
media such as newspapers and public radio to cover it. The New York Times responded
by saying that they did do early coverage and would have had to have neglected other
stories in order to cover it.
Learning Objective: 6-3: Describe the four major types of newspapers today, with
examples.
Cognitive Domain: Application
Answer Location: Opening Vignette
Difficulty Level: Medium
15. In a brief essay, explain what Jay Rosen’s concept of “the view from nowhere” is
and why reporters oftentimes use it to report the news.
Ans: Journalists often try to report “both sides” of an issue without making any
commentary on which side is making the better argument or telling the truth. Rosen
argues that today journalists are more concerned about appearing unbiased than on
presenting a clear statement of what is “objectively true.” Rosen describes this using
philosopher Thomas Nagel’s concept of “the view from nowhere.” Rosen argues that the
view from nowhere exists for three reasons:
• Because it places journalists between the extremes of the left and the right, the
reporters can call this “neither–nor” position balanced.
• Since they are being balanced in their coverage, they are not being biased.
• And so because they are not biased, they have a claim at being legitimate
reporters.
Learning Objective: 6-4: Name six basic news values used by journalists.
Cognitive Domain: Analysis
Answer Location: Test Your Media Literacy: The View From Nowhere
Difficulty Level: Hard
16. In 2017, the Disney Corporation entered into a battle with the Los Angeles Times
over the Times’ coverage of the company’s business relationships with the city of
Anaheim, California. In a brief essay, explain how Disney attempted to retaliate against
the LA Times and how the conflict was eventually resolved.
Ans: Source material from textbook: In 2017, the Disney Corporation entered into a
battle with the LA Times because the media conglomerate didn’t like how the
newspaper was covering the company’s business relationships with the city of Anaheim,
California. Disney retaliated against the paper by banning LA Times critics from
attending the studio’s movie press screenings. (These screenings are so critics can
publish reviews on the day that movies are released.)
But Disney quickly had to back off from that ban after movie critics and pop culture
writers across the country responded by standing with the LA Times, refusing to attend
early screenings or consider Disney movies for end-of-the-year awards until the ban
was lifted. All of this controversy only served to promote the story about Disney’s
Test Bank for Mass Communication: Living in a Media World Seventh Edition