Why

SEO is the #1
Lead Generation
Channel

Adarsh Pillai Swipe to know

Google “Lead Generation Channels”
and you will find 15 different options:

Then why only pick SEO? What’s so

special about it?

Simple answer:
You Googled it, that’s why 😂

Adarsh Pillai
On a serious note,
SEO differs from all other
lead generation channels
because you get qualified leads.

Adarsh Pillai
 People are already searching for
the problem you’re trying to solve.
If you’re selling vitamin
b12 supplements, you can target
vegans searching to add this vital
micronutrient to their daily diet.

Adarsh Pillai
But it’s not as easy as picking a
keyword and getting leads. You need
to create product-led content that
drives visitors down the funnel.

Find keywords at every stage of the

funnel, prioritizing topics with high
buyer intent or relevant
informational intent (example-”best
vitamin b12 supplement” or “What
happens if your vitamin B12 is low?”)

(cont'd.)

Adarsh Pillai
 Create in-depth articles with
expert analysis and personal
experience. Organically
recommend your product/service
so that readers find it genuinely
useful. Hard sell isn’t a long-term
game.

Rinse and repeat to establish your

brand.

Adarsh Pillai
 Adarsh Pillai
Is it easy?

Yes, but it’s not as fast as ads.

But the beauty of content is that
it pays off in the long run (within
6-8 months).

Well-optimized product pages

mean you get sales on auto-
pilot without any additional cost
on PPC.
 Adarsh Pillai

And the story doesn’t end here.

You can use keyword research to
check user demand for any niche.

Plus, the competition in the

industry (check my 16 mammoth
companies controlling SERPs post
in comments)
 Adarsh Pillai

In this way, you can find a

niche you’re guaranteed to win.

And that’s why 3 out of 16

"lead generation channels" you
will find on Google are all
related to SEO!
 Adarsh Pillai

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