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Priming and Multiple Memory Systems:
Perceptual Mechanisms of Implicit Memory
Daniel L. Schacter
Department of Psychology
Harvard University
Abstract
Research examining the relation between explicit and im- of cortically based subsystems that operate at a presemantic
plicit forms of memory has generated a great deal of evidence level and support nonconscious expressions of memory. Three
concerning the issue of multiple memory systems. This article PRS subsystems are examined: visual word form, structural
focuses on an extensively studied implicit memory phenome- description, and auditory word form. Pertinent cognitive, neu-
non, known as direct or repetition priming, and examines the ropsychological, and neurobiological evidence is reviewed, al-
hypothesis that priming effects on various tasks reflect the ternative classificatory schemes are discussed, and important
operation of a perceptual representation system ( P R S t a class conceptual and terminological issues are considered.
Schacter 245
Rozin, 1984; Smith & Oscar-Berman, 1990), recent re- reduced when relevant perceptual attributes are changed
search has provided clear evidence that non-Korsakoff between study and test. Various manipulations have been
amnesics, and even some Korsakoff patients, can show used to evaluate this proposal, and a range of experi-
normal or near-normal priming of nonwords under ap- mental outcomes has been observed, including findings
propriate experimental conditions (cf. Cermak, Verfael- that study-to-test changes in perceptual attributes of tar-
lie, Milberg, Letourneau, & Blackford, 1991; Gabrieli & get items either reduce or eliminate priming (for review
Keane, 1988;Gordon, 1988; Haist, Musen, & Squire, 1991; and discussion, see Kirsner, Dunn, & Standen, 1989;Roe-
Musen & Squire, 1991; for detailed review, see Bowers diger, Weldon, & Challis, 1989; Schacter, 1990; Schacter,
& Schacter, 1992). Thus, the weight of evidence is con- Chiu, & Ochsner, 1993). For the present purposes, we
sistent with the proposition that a spared visual word focus on the theoretical implications of results from two
form system supports priming in amnesic patients. types of stimulus transformations: (1) modality shifts and
A second line of evidence that bears on the word form (2) changes in the format of target words.
system hypothesis has been provided by experiments Experiments that have examined effects of modality
examining the effects of semantic vs. nonsemantic study shifts (i.e., target words are presented auditorily and
tasks on priming and explicit memory. It has been known tested visually) have yielded a relatively consistent pat-
since the initiation of research in the levels of processing tern of results: priming on completion, identification, and
framework during the 1970s that explicit recall and rec- similar tasks is always reduced, and sometimes elimi-
ognition of a list of target words is much higher following nated, by study-test modality shifts (cf. Graf, Shimamura,
semantic study tasks (e.g., judging the meaning of a & Squire, 1985;Jacoby & Dallas, 1981; Clarke & Morton,
word) than nonsemantic study tasks (e.g., counting the 1983; Kirsner & Smith, 1974; Morton, 1979; Roediger &
number of vowels and consonants in a word; see Craik Blaxton, 1987). The observed reduction in priming as a
& Tulving, 1975). Many studies that have been done since consequence of modality shift supports the visual word
have shown that the same manipulations have little o r form system hypothesis. However, the fact that significant
no effect on priming in such data-driven implicit tests as cross-modal priming is typically observed, particularly
stem completion (Bowers & Schacter, 1990; Graf & Man- with stem- and fragment-completion tests, suggests that
dler, 1984), fragment completion (Roediger, Weldon, word priming is not based entirely on visuaVperceptua1
Stadler, & Riegler, 1992), and perceptual identification processes, a point that will be elaborated on later.
(Jacoby & Dallas, 1981). The question of whether visual word priming is af-
The foregoing findings are important because they fected by study-test changes in the specific format of
provide support for the idea that priming is a preseman- target items (e.g., typefont, upperAower case) is of great
tic phenomenon: if visual word priming depends on a interest theoretically: If priming is reduced or eliminated
form-based system that does not represent a word’s by alterations in perceptual format, we have evidence
meaning, then it makes sense that semantic study tasks that the system underlying visual word priming computes
that improve explicit memory do not confer the same highly specific perceptual representations of the partic-
benefit on priming. It is therefore worth noting that ular word tokens encountered on a study list; if priming
conditions do exist in which the magnitude of visual is unaffected by such changes, we have evidence that the
word priming is increased significantly by semantic study system operates at a more abstract level. Moreover, com-
processing relative to nonsemantic study processing parative analysis of which perceptual features do and do
(e.g., Bowers & Schacter, 1990). However, the results not impair priming when changed between study and
from Bowers and Schacter’s experiments suggest test could provide rather precise information concerning
strongly that when such effects are observed, they can the representational properties of the system underlying
be attributed to the use of explicit memory strategies by priming. A great deal of experimental effort has been
subjects who have “caught on” concerning the relation devoted to this issue, and has yielded a rather mixed
between the implicit task and the study list. Through the pattern of results. On the one hand, a number of studies
use of a postexperimental questionnaire, Bowers and have provided evidence that transformations of typefont,
Schacter determined that subjects who exhibited aware- case, and orthographic structure can have a significant
ness of the relation between the completion test and the impact on priming (e.g., Gardiner, 1988; Jacoby & Hay-
study list showed higher completion rates following se- man, 1987;Hayman & Tulving, 1989; Roediger & Blaxton,
mantic than nonsemantic study tasks, whereas subjects 1987; Scarborough, Cortese, & Scarborough, 1977;Whit-
who remained unaware of the study-test relation showed tlesea, 1990). On the other hand, however, other studies
equivalent priming following the two study tasks. have failed to obtain effects of similar manipulations (e.g.,
A third line of evidence bearing on the nature of the Carr, Brown, & Charambolous, 1989; Clarke & Morton,
system that subserves visual word priming comes from 1983; Tardif & Craik, 1989).
experiments in which perceptual attributes of target Although some of the conflicting results may be attrib-
items are changed between study and test. The argument utable to subtle aspects of experimental procedures (cf.
here is that if a visually based system plays a major role Carr et al., 1989; Whittlesea, 1990), recent studies have
in priming, then the magnitude of the effect should be helped to clarify matters by elucidating, within the same
Schacter 247
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Schacter 249
or data-driven implicit memory tasks used previously in
the visual domain: auditory word identification and au-
ditory stem completion (Schacter & Church, 1992). In
the former task, subjects hear previously studied and
I
nonstudied words that are masked by white noise, and
attempt to identify them; in the latter task, subjects hear
the initial syllable of studied and nonstudied words, and
Matched Controls
respond with the first word that pops to mind (the syl- U
si
ance on a Macintosh system). To investigate whether 02
ing task (e.g., rating the clarity with which the speaker Figure 3. Results of an experiment that examined priming of audi-
enunciated the word). Implicit and explicit memory were tory word identification and explicit recognition memory in a patient
tested after brief delays of several minutes. A series of with word meaning deafness (J. P.) and four matched controls
(Schacter,McGlynn, Milberg, & Church, 1992). The figure presents
five experiments yielded a consistent pattern of results: priming scores from the auditory identification task that were com-
explicit memory was considerably higher following se- puted by subtracting the proportion of nonstudied words identified
mantic than nonsemantic encoding tasks, whereas the correctly from the proportion of studied words identified correctly,
magnitude of priming on identification and completion and corrected recognition scores that were computed by subtracting
tasks was either less affected o r entirely unaffected by “yes”responses to nonstudied words from “yes”responses to studied
words. J. P.’s comected recognition score was zero.
the study task manipulation.
Further evidence bearing on the hypothesis that au-
ditory priming reflects the operation of a presemantic a modality-specific auditory system plays a key role in
system is provided by a recent study in which we as- priming, an important question concerns the nature of
sessed priming in a case of word meaning deafness this system: Is auditory priming based on acoustic fea-
(Schacter, McGlynn, Milberg, & Church, 1992). The pa- tures of spoken input that are specific to a particular
tient, J. p., suffered a large stroke-induced lesion within speaker, or is priming based on more abstract phono-
the distribution of the left middle cerebral artery that logical representations that do not include speaker-spe-
affected primarily the anterior portions of Wernicke’s cific perceptual information?
area, largely sparing posterior temporoparietal cortex. The issue was addressed initially in experiments by
He has great difficulty understanding spoken words. For Jackson and Morton (1984), who examined priming on
example, J. P. exhibits a severe impairment on the au- the auditory identification test when target words were
ditory comprehension subtests of the Boston Diagnostic spoken by the same voice at study and test, and when
Aphasia Examination, whereas he shows only mild defi- they were spoken by different voices (male vs. female)
cits on subtests that assess repetition of spoken words, at study and test. They observed priming effects of com-
writing to dictation, o r comprehension of visual input. parable magnitude in the same- and different-voice con-
If, as we have suggested, priming on a task such as ditions, and argued on this basis that priming depends
auditory word identification is mediated by a preseman- entirely on abstract (but modality specific) representa-
tic system, then J. P. should show robust priming despite tions of invariant phonological features of spoken words.
his semantic impairment. Using the identification-in- In experiments discussed earlier, Schacter and Church
noise task from Schacter and Church (1992), we indeed (1992) also found nonsignificant effects of study-to-test
observed intact priming in J. P. relative to four matched changes in speaker’s voice on priming of auditory iden-
control subjects (Fig. 3). tification performance. In fact, Schacter and Church ob-
While the foregoing results support the idea that au- served voice-invariant priming even following
ditory priming need not involve access to semantic rep- nonsemantic study tasks that focused subjects’ attention
resentations, they do not indicate what kinds of processes on characteristics of speaker’s voice (cf. Graf & Ryan,
and representations are involved in the phenomenon. 1990).
Evidence that priming is based largely on an auditory While the foregoing results are consistent with the idea
perceptual system is provided by experiments on study/ that auditory priming depends on a system that repre-
test modality shifts: When target words are studied vis- sents abstract phonological word forms, it is also possible
ually, priming on auditory word identification (Ellis, that the absence of voice-change effects in the Jackson
1982; Jackson & Morton, 1984) and stem completion and Morton (1984) and Schacter and Church (1992) ex-
(Bassilli, Smith, & MacLeod, 1989) tasks is reduced sig- periments reflects idiosyncratic features of the auditory
nificantly relative to auditory study conditions. Given that identification test that was used in these experiments.
Schacter 251
are more accurately reported than are verbal stimuli data-driven implicit memory tests in visual and auditory
presented to the left ear (e.g., Bryden, 1988; Wexler, domains. However, it can be questioned whether the
1988) and, as noted earlier, there is some evidence that entire priming effect on such tasks can be attributed to
voice information is processed more efficiently by the perceptual processes. As noted earlier, experiments ex-
left ear (i.e., right hemisphere; Blumstein & Cooper, amining the effects of study-to-test modality shifts have
1974). Accordingly, we hypothesized that priming effects reported reduced priming in cross-modality conditions
would be reduced by study-to-test changes in speaker’s relative to within-modality conditions, but have generally
voice when test stimuli were presented to the left ear, documented significant cross-modal effects; priming is
but not when they were presented to the right ear. In rarely eliminated by modality shifts (for review, see fir-
the one experiment that we have completed (Schacter, sner et al., 1989; Roediger & Blaxton, 1987). Some au-
Aminoff, & Church, 1992), subjects initially made clarity- thors have assumed that the existence of cross-modal
of-enunciation judgments concerning a series of words priming necessarily implies the involvement of semantic
that were spoken by male o r female voices. They were or conceptual processes in priming (e.g., Hirshman,
then given a dichotic version of the auditory stem com- Snodgrass, Mindes, & Feenan, 1990; Keane, Gabrieli, Fen-
pletion task: Stems representing studied or nonstudied nema, Growdon, & Corkm, 1991). For example, Keane
target words were presented to either the left or right et al. (1991) have argued that the existence of significant
ear, a nontarget distractor stem was presented to the cross-modal priming on the stem completion task indi-
opposite ear (to inhibit the hemisphere ipsilateral to the cates that a IexicaVsemantic system plays a role in stem
target stimulus), and subjects were instructed to respond completion priming. If their reasoning is correct, it will
with the first word that came to mind in response to the be necessary to qualify the statement that priming on
stem presented to either the left ear or the right ear (left stem completion (and other tasks that include a signifi-
ear and right ear presentations were ordered randomly cant cross-modal component) is mediated entirely by
for individual subjects, and they were cued to the appro- subsystems that operate at a presemantic level (see also
priate ear on each test trial). Results indicated that for Masson and Macleod, 1992).
right-ear presentations, virtually identical amounts of There are, however, some grounds for questioning
priming were observed in same- and different-voice con- the conclusion that cross-modal priming necessarily im-
ditions, whereas for left-ear presentations, more priming plicates the involvement of semantic-level processes.
was observed in the same-voice than in the different- Kirsner et al. (1989), for instance, have suggested two
voice condition. Indeed, left-ear presentations did not alternative sources of cross-modal priming on visual im-
yield a significant priming effect in the different-voice plicit tests: phonological representations or amodal “pro-
condition. In view of the fact that data from dichotic duction records” (i,e,, motor programs involved in
listening experiments are sometimes variable across pro- response production) that are activated by an auditory
cedures and subject populations (e.g., Harshman, 1988), study presentation. Their own review of the literature
these data must be treated cautiously pending replica- led Kirsner et al. to favor the production record hypoth-
tion. Nevertheless, they support the idea that two later- esis. Similarly, McClelland and Pring (1991) provided
alized subsystems are involved in voice-specific and evidence supporting the hypothesis that cross-modal ef-
voice-nonspecific components of auditory priming. fects on priming of auditory stem completion are attrib-
Taken together, experiments examining semantic vs. utable to phonological processes. Whether or not these
nonsemantic study processing and study-to-test changes ideas about the basis of cross-modal priming are ulti-
in speaker’s voice support the idea that presemantic PRS mately correct, they underscore the point that the pres-
subsystems support auditory priming. Note, however, ence of cross-modal priming need not signal the
that no published studies of amnesic patients are avail- involvement of conceptual or semantic processes. Never-
able that bear directly on these hypotheses. In a recently theless, it is clear that priming can be observed on tasks
completed experiment, we examined auditory priming that involve semantic processing, such as answering gen-
in a mixed group of Korsakoff and non-Korsakoff am- eral knowledge questions o r producing category in-
nesic patients (Schacter, Church, & Treadwell, 1992). stances in response to a category label. The magnitude
Using the auditory identification test and the semantic/ of priming on such tasks is increased by semantic relative
nonsemantic study tasks developed by Schacter and to nonsemantic study processing (Hamann, 1990) and
Church (1992, Experiment 2 ) , we observed entirely nor- can be dissociated from perceptually based priming
mal priming in the amnesic group. These results provide (Blaxton, 1989). These kinds of observations indicate that
converging evidence for the PRS account. conceptual priming is based on different processes than
perceptual priming (Blaxton, 1989; Roediger, 1990; Tul-
ving & Schacter, 1990&processes that occur outside of
CONCLUDING COMMENTS:
PRS-although the precise locus of the effects has not
SYSTEMS AND SUBSYSTEMS
been well specified.
This article has focused on the contributions of pre- This article has focused on three PRS subsystems: vis-
semantic perceptual subsystems to priming effects on ual word form, structural description, and auditory word
Schacter 253
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