Business objectives:

Write one to two paragraphs about the following information.

• What is my specific objective?

Nowadays, cupcake shops can be found all over the country, in both big and small places.
Cupcakes provide the flavor of a standard-sized cake or pastry in a convenient, portable shape that is less
priced, making them even more appealing to customers. With this, “O-Cake’ Kayo!” aims to be a well-
known Pastry Shop and to get the best feedback from the customers. Serving as many customers as
possible as it can.

• How do I measure this goal?

Goals are an important part of every aspect of business and life since they provide a feeling of
direction, motivation, a clear focus, and clarify priority. By making goals, you give yourself something to
aspire for. “O-Cake’ Kayo!” will measure their goals with the help of SMART Goals. The SMART in SMART
goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

Specific goals are much more likely to be met. It must include criteria for measuring progress,
the objective must be achievable and attainable, and it must be realistic in the sense that the objective
can be realistically realized given the available resources and time. Additionally, it must be time-bound
in the sense that it has a start and end date.

https://corporatefinanceinstitute.com/resources/management/smart-goal/

• How will I achieve this goal?

Develop a strong client base and brand loyalty. Developing a loyal customer base is critical to the
long-term success of a cupcake business. This can be accomplished by offering tasty, high-quality
cupcakes, outstanding customer service, and making each client's experience memorable and positive.

• Is this goal reasonable? Why?

Yes, the goal of “O-Cake’ Kayo!” is reasonable. Every business wants to be recognized and have a
good relationship with their customers. Moreover, growing recognition will help to bring in more
customers. The better a business manages its client relationships, the more successful it will become.
From a business aspect, relationship development can help to acquire new consumers, retain current
ones, and manage reputation.

• What’s the time frame of this goal?

Setting up own cupcake business is a dream that many have turned into reality. And every
business has their own goals that they want to achieve. “O-Cake’ Kayo!” goals are for short-term and
long-term goals. Additionally, setting both short-term and long-term goals will guide “O-Cake’ Kayo!”
toward success.