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AFRICA BEZA S.C. (AFRICA BEZA COLLEGE)

Tel: (+251)11-5-50 59 95 P.O.Box: 41504
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5.4.3. Promotional Mix Elements:

5.4.3.1.Advertising
5.4.3.2.Sales Promotion
5.4.3.3.Public Relation and publicity
5.4.3.4.Personal Selling

Chapter 6 - Value Chain Analysis (3 hours)

Text: Kotler, Philip, (2004). Principles of Marketing, 10th Ed. Prentice-Hall Inc, New Delhi

References:
 Christopher, Marking and McDonald, Malcolm. Marketing: and Introductory Text,
Bath press, Great Britain, 1995.
 J.Baker. Michael. Marketing: An Introductory Text, Bata Press, 1996.
 J.Baker, Michael: Marketing: Theory and Practice Bath Press, Great Britain,1995.
 Kotler, Philip, (2003). Marketing Management,: Analysis, Planning Implementation, and
control, 10th Ed. New Jersey, U.S.A
 Lancaster, Geoff and Reynolds Paul, Marketing. Reed Educational and Professional
publishing Ltd., 1995.
 R. Dickson, Peter, Marketing Management 2nd ed, the Dryden Press, U.S.A., 1997.

Addis Ababa Nekemte Shashemene Awassa Dilla

Tel.(+251)11-5-50-59-95 (+251)57-6-61-33-33 (+251)46-1-10-42-75 (+251)46-2-20-46-57 (+251)46-3-31-11-89