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  • HC MKT 101

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    Tolulope Dorcas
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    This document contains instructions and questions for a marketing fundamentals exam. It provides details for the course title ("Fundamental of Marketing"), course code ("MKT 111"), class ("100"), unit ("3"), and time allotted ("3 HOURS"). Students are instructed to answer any five of the seven questions listed, which cover topics like the relevance of marketing to economic growth, defining and describing product characteristics, marketing concepts and evolution, distribution systems of manufacturing firms in Nigeria using Cadbury as a case study, defining marketing and key terms, defining price and pricing methods, and identifying marketing mix elements and components.

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    MKT 111 EXAMINATION QUESTIONS

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    This document contains instructions and questions for a marketing fundamentals exam. It provides details for the course title ("Fundamental of Marketing"), course code ("MKT 111"), class ("100"), unit ("3"), and time allotted ("3 HOURS"). Students are instructed to answer any five of the seven questions listed, which cover topics like the relevance of marketing to economic growth, defining and describing product characteristics, marketing concepts and evolution, distribution systems of manufacturing firms in Nigeria using Cadbury as a case study, defining marketing and key terms, defining price and pricing methods, and identifying marketing mix elements and components.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    HC MKT 101

    Uploaded by

    Tolulope Dorcas
    This document contains instructions and questions for a marketing fundamentals exam. It provides details for the course title ("Fundamental of Marketing"), course code ("MKT 111"), class ("100"), unit ("3"), and time allotted ("3 HOURS"). Students are instructed to answer any five of the seven questions listed, which cover topics like the relevance of marketing to economic growth, defining and describing product characteristics, marketing concepts and evolution, distribution systems of manufacturing firms in Nigeria using Cadbury as a case study, defining marketing and key terms, defining price and pricing methods, and identifying marketing mix elements and components.

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    © All Rights Reserved
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    FIRST SEMESTER 2022/2023 EXAMINATION

    COURSE TITLE: FUNDAMENTAL OF MARKETING

    COURSE CODE: MKT 111

    CLASS: 100 UNIT: 3 TIME: 3 HOURS

    INSTRUCTION: ANSWER ANY FIVE (5) QUESTIONS OF YOUR CHOICE

    1. Why is marketing relevant in the economic growth and


    development of Nigeria.
    2. Explain the term product and mention at least five (5)
    characteristics of a product.
    3. To the best of your knowledge, explain the various basic concept
    /evolution in marketing.
    4. Explain the distribution system of a typical manufacturing firm in
    Nigeria (Hints: use Cadbury Nigeria plc as case/ context of study)
    5. What is marketing as defined by the UK Chartered Institute of
    Marketing and write briefly on the key words in the definition?
    6. Define price and explain at least five (5) pricing methods known to
    you.
    7. What is marketing mix element and state various components of
    marketing mix.
    BEST OF LUCK.

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