FACULTY OF COMMERCE AND LAW

MASTER OF BUSINESS ADMINISTRATION

MBAZ513: MARKETING MANAGEMENT

May 2018

Time: 3 Hours

INSTRUCTIONS

Answer any Four Questions. Each question carries 25 marks.

Each question should start on a fresh answer sheet.

Marks will be awarded for clear, concise and practical illustrations.

All Answers must be written in Answer Books provided.

MBAZ513: MARKETING MANAGEMENT

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ANSWER ANY FOUR QUESTIONS

1. Outline the communication strategy used by the Reserve Bank of Zimbabwe in

its effort to persuade the people of Zimbabwe to accept the introduction of bond
notes. [25]

2. With reference to two companies you are familiar with, choose one which is
product oriented and the other which is marketing oriented. In view of the two
different business approaches, explain the culture or business practices
associated with each. [25]

3. Despite the growth of marketing as fully fledged discipline, its contributions in a

university is not yet well embraced. What is your opinion to this debate? [25]

4. Your organisation is considering to expand and go to one of the countries in

Southern Africa. Give a detailed account of the difficulties you may face in
carrying out research before your firm enters that foreign market. [25]

5. Marketing is a social and managerial process of identifying, anticipating and

delivering the desired satisfaction more efficiently and effectively than
competitors at a profit. Identify the key words in the given definition and
sufficiently relate the relevance of each word to the marketer. [25]

MBAZ513: MARKETING MANAGEMENT

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