FACULTY OF COMMERCE AND LAW

MASTER OF BUSINESS ADMINISTRATION

MBAZ519: APPLIED STRATEGIC MANAGEMENT 2

May 2018

Time: 3 Hours

INSTRUCTIONS

Answer any Four Questions

Each question should start on a fresh answer sheet.

Marks will be awarded for clear, concise and practical illustrations.

All Answers must be written in Answer Books provided.

MBAZ519: APPLIED STRATEGIC MANAGEMENT II

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ANSWER ANY FOUR QUESTIONS

1. Critically examine the importance of “organisational culture” in the

implementation of strategy. [25]

2. Even the best formulated strategies would not let a corporation attain set
objectives unless they are properly implemented. What are the key
implementation issues that a corporation should consider to ensure attainment
of long term objectives? [25]

3. You have recently been appointed as the leader of the strategic team for ZOU
and your first assignment is to introduce the concept of strategy/strategic
planning to other members of the team. You are therefore required to prepare
a paper which answers the following questions:

(a) What is strategy? [10]

(b) What are the main components of the strategic planning process? [15]

4. The Ansoff Matrix offers companies strategic choices to achieve its growth
objectives. Discuss the four main categories of the matrix. [25]

5. (a) When and why do you consider it sensible for a firm to adopt a strategy
of diversification? [10]

(b) Enumerate the different possible diversification strategies. [15]

MBAZ519: APPLIED STRATEGIC MANAGEMENT II

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