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  • Faculty of Commerce and Law B C (H) : Achelor OF Ommerce Onours

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    This document contains instructions and questions for an exam on public relations and customer care. Students are instructed to answer 4 of the 5 questions provided. The questions assess understanding of key public relations concepts and skills, including: 1) Recommending the usefulness of introducing a public relations unit to an organization and providing strong arguments and examples. 2) Identifying and explaining the personal qualities needed for a public relations officer role at an organization. 3) Explaining the responsibilities expected of a public relations officer planning an organization's exhibit at an upcoming agricultural show. 4) Proposing public relations objectives that could be formulated for an organization using the six-stage planning model of public relations. 5) Considering issues

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    This document contains instructions and questions for an exam on public relations and customer care. Students are instructed to answer 4 of the 5 questions provided. The questions assess understanding of key public relations concepts and skills, including: 1) Recommending the usefulness of introducing a public relations unit to an organization and providing strong arguments and examples. 2) Identifying and explaining the personal qualities needed for a public relations officer role at an organization. 3) Explaining the responsibilities expected of a public relations officer planning an organization's exhibit at an upcoming agricultural show. 4) Proposing public relations objectives that could be formulated for an organization using the six-stage planning model of public relations. 5) Considering issues

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    5 views2 pages

    Faculty of Commerce and Law B C (H) : Achelor OF Ommerce Onours

    Uploaded by

    Nyasha Zinyengere
    This document contains instructions and questions for an exam on public relations and customer care. Students are instructed to answer 4 of the 5 questions provided. The questions assess understanding of key public relations concepts and skills, including: 1) Recommending the usefulness of introducing a public relations unit to an organization and providing strong arguments and examples. 2) Identifying and explaining the personal qualities needed for a public relations officer role at an organization. 3) Explaining the responsibilities expected of a public relations officer planning an organization's exhibit at an upcoming agricultural show. 4) Proposing public relations objectives that could be formulated for an organization using the six-stage planning model of public relations. 5) Considering issues

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    of 2

    FACULTY OF COMMERCE AND LAW

    BACHELOR OF COMMERCE (HONOURS)


    MARKETING

    BMKT205: PUBLIC RELATIONS AND CUSTOMER CARE

    April/May 2016

    Time: 3 Hours

    INSTRUCTIONS

    Answer any FOUR questions


    .

    Each Question carries 25 Marks.

    Credit will be given to presentations that are neat, logical and


    grammatically well constructed.

    Answer selected questions in Answer Books provided.

    BMKT205: PUBLIC RELATIONS AND CUSTOMER CARE


    PAGE 1 OF 2
    QUESTIONS

    1. Recommend the usefulness of introducing a public relations unit to your


    organisation. Give examples and strong arguments in your answers. [25]

    2. You have been tasked to engage a public relations officer for your organisation.
    Identify and explain the personal qualities that you would consider to be with this
    PRO. [25]

    3. As a PRO of an organisation who is planning to exhibit at the forthcoming Harare


    Agricultural Show, explain the responsibilities that are expected of you before the
    show. Give examples in each case. [25]

    4. Using the six stage planning model of public relations, propose possible public
    relations objectives that can be formulated for your organisations. [25]

    5. You intend to have printed house journals for your organisation. As public relations
    practitioner, what issues should be considered before the production of the printed
    house journal. [25]

    BMKT205: PUBLIC RELATIONS AND CUSTOMER CARE


    PAGE 2 OF 2

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