BRAC University

BRAC Business School

MBA Program
Fall 2023: Midterm Examination
Course: Strategic Management and Sustainability (BUS675)

Time: 90 Minutes Full Marks: 20

Instructions
• Answer any four questions.
• Each question carries 5 marks.
• Answer all the parts of a question consecutively.
• Answer each question from a fresh sheet.

Question No. 1 (3+2)

a. Identify the pattern of actions that can define an organization’s strategies. Accordingly,
could you outline the pattern of actions that BRAC university has adopted to outperform its
competitors?
b. Why is it sometimes imperative to set strategic intent for an organization? How would you
relate the concept of strategic intent with Citycell’s big failure?

Question No. 2 (2+3)

a. If your business firm produces and distributes organic foods, how would you define your
business with Abell’s Framework?
b. Why does having a sound and well-communicated strategic vision for an organization
matter? What would be your suggestions regarding how to communicate the vision within
and outside the organization?

Question No. 3 (5)

Determine the strategic groups in the restaurant industry of Bangladesh. How does each group
differ from each other? What are the strategic implications of your strategic grouping?

Question No. 4 (5)

Identify the value chain activities involved in the operations of SQUARE Pharmaceuticals PLC.
How do the value chain activities of this company play a role in creating value (utility) for its
products and services, whether through differentiation or cost reduction?

Question No. 5 (3+2)

a. Assume you are in charge of developing and evaluating strategies for a multinational
company that produces and sells footwear and apparel products. If so, what indicators
would you use to ascertain how well your firm’s current strategies are working?
b. How would you apply VRIN testing to assess the competitive power of the resources and
capabilities of your firm?

BEST OF LUCK!!!