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NAME: MIDHAT

ARIF
CLASS: MBA 2.5
(MKT)
COURSE Marketing
NAME: management

COURSE 512
CODE

Colgate Optic White Plus Colgate Herbal Toothpaste

DEMOGRAPHIC FACTOR
1: Age 1:Education
2: Gender 2: Income
3: Income 3: Age
SOCIAL FACTOR
4: Social class (Upper Class) 4:Family Lifestyle
5: Reference Group 5:Reference Group
6: Opinion Leader 6:Social Class (Middle)
PSYCHOLOGICAL FACTOR
7:Personality 7:Perception
8: Perception 8:Personality
9: Motivation 9:Attitude

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