Professional Documents
Culture Documents
MATTU UNIVERSITY
DEPARTMENT OF MANAGEMENT
COURSE OUTLINE
Credit Hours: 3
ECTS:5
Prerequisite Courses: No
Lecture, brain storming, individual reflections, group discussions, debates, presentations, case
study.
Course Description :
This course focuses on the basic concepts and principles of management, the functions of
planning, organizing, staffing, directing and controlling, and their relationships to key issues in
management practices, such as leadership and motivation. Decision making and effective
communication are also discussed.
Course Objective:
Explain the general overview of management in relation to its importance, roles, skills and
universality
3.2.Types of plans
3.3.Planning process
3.4.Objectives of planning
4.3.Types of decisions.
5.6.Organization chart
6.1.Overview of staffing
7.4.Motivation
7.4.2.2.Need hierarchy
7.4.2.3.Herzberg‟s theory
8.2.Control process
8.3.Types of control
8.4.Techniques of control
References:
C.B Gubta, “Business Organization and Management”, Sultan chand& sons, new Delhi.
David R.Hampton, “contemporary management”, McGraw Hill Inc., New York, 1981.
Ernest Dale. “Management. Theory and Practices.” McGraw Hill Inc. New York, 1981.
George R. Terry and Stephen G. Franklin, “Principles of management”, All India Traveller book
Sellen New Dethi, 1991.
Harold Koonz, Cyril o‟Donnel and Heinz Weihrich, “Management”, McGraw Hill International
New york, 1980.
Henry sisik, “Management and Organization”, South Western PublishingCo., Chicago, 1982.
Peter F. Druker, “Management: Task and Responsibility”, IIaper&Row, New york, 1973.
Robert N.Lussier, Management: concepts, Applications, and skil development, “South western
college publishing, 1997.
Samul C.Certo, “Principles of Modern Management”, Allyn and Bacon Inc., boston, 1986.
Y.K Bushan, “Fundametals of business Organization and Management”, Sultan chand& sons,
New Delhi.5
Course Code MGMT 2121
Credit Hours : 3
ECTS: 5
Prerequisite courses: No
Lecture, Case Study, Term paper (students are expected to prepare marketing plan),
Presentation and Reflection.
Course Description :
The course covers an overview of marketing, the marketing environment, types of markets,
product decision, product development, branding and packaging, pricing decisions, factors
influencing' pricing, pricing techniques, distribution decision: channel and physical distribution
decision, promotion decision: types of promotional messages and media.
Course Objective:
Describe the role of promotion mix and identify factors affecting the choice of promotional
methods
Analyze the importance of pricing and examine key factors that may influence m7
1.2.Philosophies of marketing
1.3.Importance of marketing
1.4.Scope of marketing
3.4.3. Stages in the Consumer Buying Decision Process: The Five-Stages Model
3.5.Business buying behaviour
4.1.Market segmentation
4.3.Market Positioning
5.1.Product planning
5.2.Pricing Decision
5.4.4.1.Advertising
5.4.4.2.Sales Promotion
References:
Carvens, W., Hills, E. Woodruff, B. (2005) Marketing Management, Richard D. Irwin Inc. Delhi.
Christopher, Marking and McDonald, Malcolm, (1995). Marketing: and Introductory Text,
Bath press, Great Britain.10
Cravens, W. and Lamb, Jr, W (1993); Strategic Marketing Management Cases, 4thed., R.R.
Donnelley & Sons Company
J.Baker, Michael: Marketing: Theory and Practice Bath Press, Great Britain,1995.
Kotler, Philip, (2004). Principles of Marketing, 10th Ed. Prentice-Hall Inc, New Delhi
Perrault, Jr. D & McCarthy, E (2005) Basic Marketing: A Global ManagerialApproach 15th ed.,
Tata McGraw-Hill Publishing Company, New Delhi.
Sutton D., John W., (2003), Enterprise Marketing Management, 12thed, John
Instructor‟s Contact
Course Objectives
Understand and recognize the relationship between information and decision making,Know
significance of information and information systems as basic resources from managerial
perspective in decision-making.\Appreciate the ability and skills to identify their information
needs, source and to utilize the information efficiently and effectively.
This course deals with the nature of information as an organizational resource; its significance
in decision making and management; information requirements at different levels and
functional areas of management; identification and source of information required;
management of information system; development of information system; application of
information and knowledge management.
Course Contents
2.1 Introduction
2.6.1. e-business
3.1 Introduction
5.3. KM sharing
Chapter objectives
14
14Reference
OB
LCM
HRM
Credit Hours 3
ECTS 5
Offering Time 2
Methods
Course Description The course organizational behaviour is a field of study that investigates the
impact that individuals, groups
and organization structure have on behaviour within organizations; and the application of this
knowledge to
attitude and perceptions, individual and group attributes in organizational behaviours, group
dynamics, group
and team formation, power and politics, conflict, and conflict management.
Course Objectives At the end of this course, students will be able to:
Analyze how cognitive, behavioral, and emotional outcomes contribute to and sustain
organizations.
in organizations.
Understand organizational norms and how does organizational culture affect behavior in
organizations.
Know how communication affects organizational processes and what makes for effective
communication.
1.3.The characteristics of OB 18
1.4.The development of OB
1.5.Contributing disciplines to OB
1.7.Organization as a system
IN AN ORGANIZATION (9 hours)
2.1.Perception
2.1.1.What Is Perception?
2.1.2.Perceptual Process
2.1.3.Factors Influencing Perception
2.2.Attitude
2.2.1.Definition of Attitude
2.2.2.Characteristics of Attitudes
2.2.3.Component of attitude
2.2.5.Source of attitude
2.2.6.Types of attitude
2.3.Personality
2.3.1.Definition of Personality
2.3.2.Personality determinants
2.3.3.Major personality attributes influencing OB
2.4.Learning
2.4.1.Types of learning
2.4.3.Theories of learning
3.7.Group behavior
hours)
4.1.Definition of motivation
4.2.Features of motivations
4.3.Importance of motivation
5.1.Definition of conflict
6.3.Effects of Stress
8.1.Definition of power
Buelens, M., Van Den Broeck, H., Vanderheyden, K., Kreitner, R. &Kinicki, A.
Dick, P. & Ellis, S. (2006) Introduction to Organizational Behavior, 3rd ed. London:
McGraw-Hill.
George, J.M. & Jones, G.R. (2005). Understanding and Managing Organizational
Behavior, 4th (International) Edition, Upper Saddle River, New Jersey: Prentice Hall.24
Companies, INC.
Publishers
Phone
Course Objectives
Gain an insight about the operative functions of personnel management Understand the
equip students with a realistic over view of major principles and techniques of human
Human Resource management belongs to all organizations. Its focal point is people; people are
the life blood of organizations. It emphasizes on: human resources planning and development,
of performance appraisal; wage and salary administration and /or the human factor in work
design
& compensation plans & incentive schemes; morale and motivation; discipline; maintenance
and
safety; industrial relations; collective bargaining; grievances and grievance handling. It also
focuses on newly emerging issues of Human resource like diversity and its management,
empowerment, HIV AIDS and the workplace.
Pre-requisites No Prerequisite
Course content
CHAPTER 7 - COMPENSATION
10.5. Remedies
Become adept at assessing leadership traits and qualities in ourselves and other
world.
Manage changes
Manage conflicts that may arise during changes and internalize the changes made
Create an environment for life time learning
apply orthodox and critical analyses to the management of people and change
effective leader. It also introduces the concept of conflict and conflict management, and
37Leadership, theories of leadership and leader development, change (evolutionary and
conflict and conflict management, ways of introducing change and harmonizing the
organization,
Pre-requisites No Prerequisite
Course content
Chapter 1 - INTRODUCTION:
1.1. Leadership definition
1. Leadership theories
2. BPR
3. BPR process
5. Implementation of BPR
1. Sources of Conflict
2. Conflict Outcomes
3. Conflict Management
6. Conflict Resolution
6.1. Leverages
41Reference:
1 Strategic Management
2.Project Management
3.Entrepreneurship
1. Course Information
Academic Year:
Semester:2
Class Year: 4
Programme: Management
Enrollment: Regular
Credit hours: 3
Pre-requisite: None
Course Description
The course emphasizes the value and process of strategic management. In addition to
familiarizing students
with new subject matter, students are expected to integrate and apply their prior learning to
strategic decision
theory and practice of strategy formulation and implementation for the development of
effective strategic
business leadership
2. Learning Objectives:
a. Understand the strategic decisions that organizations make and have an ability to engage in
strategic
planning.
b. Explain the basic concepts, principles and practices associated with strategy formulation and
implementation.
c. Integrate and apply knowledge gained in basic courses to the formulation and
implementation of strategy
d. Analyze and evaluate critically real life company situations and develop creative solutions,
using a strategic
management perspective.
f. Understand the crucially important role of strategic management for competitive advantages
of business
organizations
3. Course Topics:
1.6.Levels of Strategies
Learning Material
Arthur A.Thompson, Jr., A.J. Strickland (2001) : Strategic Management : Concepts and Cases ;
12 th edition
Fred David (2010), Strategic Management: concepts and cases, 13 th edition. Prentice-Hall
Grant, R.M. (2010) Contemporary Strategy Analysis, 7th Edition, Blackwell
Edition, Blackwell
Course Information
Academic Year:
Semester:2
Class Year: 4
Programme: Management
Credit hours: 3
Pre-requisite: None
Course Description:
of prioritizing efforts and resolving tradeoffs, working concurrently on all aspects of a project in
multifunctional
teams and downstream activities. To this end, the course is designed to equip students with the
fundamentals
of project formulations, appraisal, planning and analysis of projects, the project cycle, market
and demand
analysis, raw material and supply study, location, site, and environmental assessment,
production plan and plant
capacity, technology and engineering study, financial & economic analysis, appraisal criteria,
project financing,
Course Objectives
Course Content
UNIT 1. INTRODUCTION
7.1.1. Equity
7.1.3. Leasing
7.2.Cost of Capital
7.4.Financing Institutions
Management Association.
Rory Burke, Project Management: Planning and Control Techniques, 3rd Edition, John Wiley &