COURSE GUIDE

IN STRATEGIC MANAGEMENT
AND BUSINESS POLICY

Editha G. Martin
Instructor
INTRODUCTION

Welcome to STRATEGIC MANAGEMENT & BUSINESS POLICY! Other than a warm

welcome, here is my CONGRATULATIONS because having enrolled this
course/subject means that you are already in the last level of your program. I am glad
that you have decided to join me with the rest of other students in the College of
Business as we delve deeper into Strategic Management. Strategic Management is
a course which is concerned with the long-term direction, scope and performance of
an organization. Strategic Management scaffolds from other disciplines (e.g.
marketing, finance, economics, organizational behavior) already covered in the earlier
part of your program. A company’s strategy may be the result of collaboration
between functional departments or an overall plan or grand plan originating from
one group, the implementation of the strategy still takes place at the functional level
where plans and actions need to align with other departments as part of a coherent
orientation. Hence, all managers need to understand how their roles and functions
are part of the overall strategy of the organization.

There has been a lot of changes brought about by the COVID 19 pandemic in the way
we do things and the way we live. Its effect on the educational landscape is
devastating but we have to cope and we must have academic continuity. Your
learning must continue in another platform or mode of delivery. This time it is
through the PLT Borderless School. The administration along with the whole
academic community through leaps and bounds took painstaking efforts just to
provide you with the affordances and provisions necessary for you to continue your
learning right at the comfort of your homes whenever and wherever you are.

Along this context, other than welcoming you to this course, it is even more necessary
to give you helpful tips and information for you to be able to successfully finish this
course within the given timeline. Since this is our first experience with the online
course, we aim to welcome you onboard and give you the most pleasant learning
experience so far in quite different setting.

Some of you may think that studying online will be easier than the traditional
face to face. However, online courses may require a different way to study as well as
different skills from you as online learners. You may later find out that values such as
discipline, self-motivation, honesty, and resilience are paramount for you to succeed.
You should be responsible and maintain a regular study habits while keeping up with
the standards of quality and excellence in learning. Rest assured that the e-learning
team provides you with all the support you need to successfully finish this course but
you have to do your part as a responsible online learner.

There is no need any more for you to access other e-learning management
system because all learning materials or learning packets, videos, PowerPoint slide
decks, learning assessments and links for every module will be accessible right here
in this portal. Access to modules of the course will be on a set schedule at a particular
date and time.
Further, this course guide already contains the syllabus for this course. This
course runs for 18 weeks divided into 6 weeks per term. Each module corresponds
to certain number of weeks depending on the length and complexity of topics for
presentation/discussion. Foremost as an online learner you must be able to
understand course instructions carefully.
Mindset is very important as you set sail in this online course. It pays to get
started right ahead and maintain your study pace according to how course modules
are outlined. Again, self-discipline is the key.
If you are ready, you may already navigate the course and discover the
components of your user interface. Your portal is user friendly and intuitive, in no
time at all, you will get used to it. However, if you encounter some issues, feel free to
ask and you will be given immediate support. Now let me introduce the course.

COURSE ANALYSIS

COURSE CODE: MKMG. 11

COURSE TITLE: STRATEGIC MANAGEMENT/BUSINESS POLICY
UNITS: 3 units
PREREQUISITES:

COURSE DESCRIPTION:

This course will introduce the students to Strategic Management-a field of

inquiry that focuses on the organization as a whole and its interactions with
its environment. Strategic Management takes a panoramic view of this
changing corporate terrain and attempts to show how large and small firms
can be more effective and efficient not only in today’s world, but in
tomorrows as well.

COURSE GOAL:

This course is designed to give students skills to:

1. Apply strategic management concepts, research and theories

2. Analyze strategic macro-economic issues
3. Integrate previously learned aspect of corporation to the concept of
strategic management.
4. Assess organizational performance
5. Identify strategic capabilities and gaps
6. Analyze and evaluate Single Business Unit strategies and gaps
7. Bridge the gap between theory and practice by developing an
understanding of when and how to apply concepts and techniques learned
in these courses.
 COURSE OUTLINE

MODULE TIME
MODULE TITLE
NUMBER FRAME
INSTITUTIONAL PROFILE (History, Vision, Mission , Objectives) &
WEEK 1
COURSE ORIENTATION
History, Vision, Mission of PLTCI
Module 1
Objectives of the College of Business and its Program Outcomes 2 hours
Module 2 Online Learning Orientation 1 hour
CHAPTER 1 - BASIC CONCEPTS OF STRATEGIC MANAGEMENT WEEKS 2 - 3
Module 3 Strategic Management and Its Benefits 1 hour
Module 4 Challenges to Strategic Management 2 hours
Module 5 Basic Model of Strategic Management 2 hours
CHAPTER 2 – ENVIRONMENTAL SCANNING & INDUSTRY ANALYSIS WEEKS 4 - 6
Module 6 Environmental Scanning 2 hours
Module 7 Industry Analysis: Analyzing the Task Environment 2 hours
Module 8 Competitive Intelligence 2 hours
Module 9 Forecasting Techniques 1 hour
CHAPTER 3 - INTERNAL SCANNING: ORGANIZATIONAL ANALYSIS WEEKS 7 - 8
Module 10 Resource Based Approach to Organizational Analysis 1 hour
Module 11 Value Chain Analysis 2 hours
Module 12 Scanning Functional Resources 2 hours
Module13 Strategic Audit: Checklist For Organizational Analysis 1 hour
CHAPTER 4-STRATEGY FORMULATION: SITUATION ANALYSIS & BUS. STRATEGY WEEKS 9-10
Module 14 SWOT Analysis 1 hour
Module 15 Review Of Mission and Objectives 2 hours
Module 16 Generating Alternative Strategies Using A TOWS Matrix 2 hours
Module17 Business Strategies 4 hours
CHAPTER 5 - STRATEGY FORMULATION: CORPORATE STRATEGY WEEKS 11-13
Module 18 Corporate Strategy 3 hours
Module 19 Directional Strategy 3 hours
Module 20 Portfolio Analysis 3 hours
CHAPTER 6 -STRATEGY IMPLEMENTATION: ORGANIZING FOR ACTION WEEK 14
Module 21 Strategy Implementation 2 hours
Module 22 Organizing For Action 2 hours
CHAPTER 7 - STRATEGY IMPLEMENTATION: STAFFING AND DIRECTING WEEK 15
Module 23 Staffing 2 hours
Module 24 Leading 1 hour
Module 25 Impact of Internet on Staffing & Leading in Organizations 1 hour
CHAPTER 8 - EVALUATION AND CONTROL WEEKS 16-18
Module 26 Evaluation and Control in Strategic Management 1 hour
Module 27 Measuring Performance 1 hour
Module 28 Problems in Measuring Performance 2 hours
Module 29 Guidelines for Proper Control 2 hours
Module 30 Using the Strategic Audit to Evaluate Corporate Performance 1 hour
 COURSE RESOURCES

1. Course Guide: This includes the course description, course outline, requirements,
general guidelines, and assignments.

2. Readings: The study of the following material is mandatory to pass the course
successfully:
a. Strategic Management & Business Policy (Wheelen & Hunger, et.al. 2018)
Hard copies of the book are also available at the library
b. https://www.udemy.com/course/strategic-management-basic/

c. Readings in Strategic Management

c. https://link.springer.com/content/pdf/bfm%3A978-1-349-20317-
8%2F1.pdf
d. Readings in Strategic Management
Suggested Individual Readings for Discussion
 Of Strategies, Deliberate and Emergent
Henry Mintzberg, James A. Waters (Pages 4-9)
 Managing Strategic Change
James, Brian Quinn (Pages 20-36)
 Rethinking Incrementalism
Gerry Johnson (Pages 37-56)
 Paralysis by Analysis: is your planning system becoming too
rational?
R. T. Lenz, Marjorie A. Lyles (Pages 57-70)
 Strategic Planning for the World Wildlife Fund
G. J. Medley (Pages 71-77)
 Corporate Strategy and the Small Firm
Sue Birley (Pages 78-82)
 Does Strategic Planning Improve Company Performance?
Gordon E. Greenley (Pages 86-101)
 Corporate Strategy and the Small Firm
Sue Birley Pages 78-82
 Does Strategic Planning Improve Company Performance?
Gordon E. Greenley (Pages 86-101)
 Business Policy Formulation: understanding the process
Ron Mclellan, Graham Kelly (Pages 102-112)
 Whatever Happened to Environmental Analysis?
Jack L. Engledow, R. T. Lenz Pages 113-132
 How Competitive Forces Shape Strategy
Michael E. Porter Pages 133-143
 Portfolio Planning: uses and limits
Philippe Haspeslagh Pages 144-161
 Defining Corporate Strengths and Weaknesses
Howard H. Stevenson Pages 162-176
  The Risky Business of Diversification
Ralph Biggadike Pages 177-190
 Assessing Opportunities for Diversification: an analytical approach
Michael Younger (Pages 191-200)
 An Introduction to Divestment: the conceptual issues
John Coyne, Mike Wright Pages 201-218
 End-game Strategies for Declining Industries
Kathryn Rudie Harrigan, Michael E. Porter (Pages 219-233)
 From Competitive Advantage to Corporate Strategy
Michael E. Porter (Pages 234-255)
e. https://www.youtube.com/watch?v=s0_37_yASao
f. Gregg Learning
https://www.youtube.com/channel/UCl9CUCvOPotOcl9ZZEzPZsA
g. strategic management ted
talkshttps://www.youtube.com/results?search_query=strategic+manage
ment+ted+talks+

3. Others: A Few Notes Regarding the Readings

a. Readings from credible online sources relevant to the course will be done
electronically via links given. Hence, you are not required to buy a book
particularly for this course. A book entitled, Strategic Management & Business
Policy (Wheelen & Hunger, et.al. 2018) can be accessed free online. A link to
the book will be provided.
b. Open Educational Resources (OER): Through Creative Commons licensing and
works in the public domain, will be used extensively for this course.
4. Syllabus

ADDITIONAL REFERENCES

You are encouraged to read some of the following:

 The Use of Corporate Planning Models: past, present and future
Jae K. Shim, Randy Mcglade (Pages 256-269)
 Business Ethics: two introductory questions
Tom Sorell (Pages 270-279)
 Strategy and Ethics: Pilkington PLC
Tom Sorell Pages 280-289
 Choosing Strategies for Change
John P. Kotter, Leonard A. Schlesinger(Pages 294-306)
 Strategy Implementation versus Middle Management Self-interest
William D. Guth, Ian C. Macmillan (Pages 307-321)
 The Structuring of Organizations
Henry Mintzberg(Pages 322-352)
 Configurations of Strategy and Structure: towards a synthesis
 Danny Miller (Pages 353-372)
 Evolution and Revolution as Organizations Grow
Larry E. Greiner (Pages 373-387)
 Successfully Implementing Strategic Decisions
Larry D. Alexander (Pages 388-396)
 Strategic Control: an overview of the issues
David Asch (Pages 397-408)
 The Nature and Use of Formal Control Systems for Management
Control and Strategy Implementation
Richard L. Daft, Norman B. Macintosh (Pages 409-427)

COURSE REQUIREMENTS

This Strategic Management Course has the following major requirements. Instructions
on how to accomplish these requirements will be detailed as shown below:
A. CLASS STANDING (25 %)
1. Guided Readings
2. Reaction Paper Based on Watched Video
3. Participation in Online Forums/Discussions
4. Case Study
5. Interactive Learning Technologies
B. QUIZZES (30%)
1. Quizzes (Long/Short)
C EXAMS (40%)
1. Prelim Exam
2. Mid-term Exams
3. Final exam
D. PORTFOLIO/NARRATIVE REPORT (5%)

ACTIVITY PERCENTAGE DUE DATE

Guided Readings with Assignments
Reaction Paper Based on Watched Video
Participation in Online 25% To be announced
Forums/Discussions
Case Study
Interactive Learning Technologies
Quizzes (Long/Short) 30% After Discussion of Topics in a
Module
MAJOR EXAMS 40%
Prelim Exam
Mid-term Exams
Final Exam
Portfolio/Narrative Report 5% Before Final Exam
Total 100%
OPEN AND DISTANCE TEACHING AND LEARNING STYLES

ONLINE TEACHER

I am Editha G. Martin, your mentor in this Strategic Management Course where you
are expected to learn and assess strategic options from an ethical perspective and
makes use of strategic insights into smart strategic decisions among others as well as
foster social responsibility in every aspect of running a business. It has been almost
a decade now that I have taught this subject but academic experience taught me
that there is no one-size-fits all style when teaching especially that there is also no
typical one type of learner for every engagement. I make adaptations along the way,
each time I teach, I learn something new.

In this course, we might not have the opportunity to meet face to face due to our
present situation while you are taking the course. Therefore, I see it wise that we
share some helpful information about each other. I was born, raised, and schooled in
Bayombong, Nueva Vizcaya. Practically, I lived my whole life in this beloved
hometown where my present work site is situated.

Career wise, I consider myself as a capable and efficient administrative officer who
exercises educational leadership among faculty. I have taught a number of business
related subjects. I consider myself an effective communicator with sensitivity to
learning styles of students along with the ability to lead, reach consensus, establish
goals, and attain results.

Other than being passionate about teaching business related courses, I also have
astute tendencies towards writing or literary works. I have had several opportunities
to present in seminars in various settings and topics relative to my present job to
audience not less than a hundred. I am currently pursuing my Doctorate in Business
Administration. I am a holder of Master in Business Administration and Master in
Public Administration.

You may find that the modules presented here are fairly detailed to help you attain
course objectives and you may see that topics are built upon each other to reinforce
skills already built from a previous module. It is expected that as an online learner
you can proceed with the lessons on your own even without the physical presence of
an instructor just like in the face to face. However, if you need support or help in
whatever manner, I am only a message away.

My contact information: Editha G. Martin

09207186592
edithgmartin29@gmail.com

Now that I shared my personal information to you, I expect the same from you. Please
send me your own personal profile in narrative form, which will be counted as your
first graded activity for this course. You will also be required to accomplish a survey
form on Online Readiness with the following link:

https://docs.google.com/forms/d/1ifie0C2euAEpD6zsyueOD2FURCXsHrtwi9LgylPxK
mA/edit

Again, Welcome to this course.

ONLINE LEARNER

As my online students, I take that it is my responsibility to orient you on how to go

about the online course.

1. Be acquainted with the Online Learning Environment

As a first time online learner, questions on how to navigate your user interface and
where to start might bother you. To better understand the system of online learning
and to get the feel of the new experience, you may begin by exploring the portal.

2. Proper use of Provided Resources for Online Activities and Resources

It is imperative that during the first week of classes, you have acquainted yourselves
already of the tools or resources to use for online learning as to the following:

a. Content:
Access to unit and module overviews, assignment instructions, course readings,
and learning assessments will be glimpsed through the Content area. Your initial
task is to read every unit and module and check out for announcements and
instructions for the activities and readings.

b. Timeline/Due Date:
Due dates are specific for every activity, assignment and assessment. You may
find them in the instruction box.

c. Communication:
The mode of communication will be through the announcement box or through
the class stipulated communication system.

d. Discussions
You must learn how to post in the designated discussion box and each module
requires at least two discussion activities.

e. Assignments
Submission of assignments will be through the submit assignment button.
Instruction and due dates are specified therein.

3. Brief Overview of the Course

Now that you have been acquainted with the learning environment and its
resources, here is a brief overview of the course
 There are 8 main chapters and in each chapter are course modules. Each course
module are learning activities such as power point slide decks of the lesson,
discussion forums, assignments, reaction paper after watching videos, related case
studies, etc. Discussions activities are required as venue for you to develop and
share your insights on relevant and timely topics. You are also expected to post
your discussion and be able to reply to at least one of your classmate’s post.

I have provided you with links for further readings, which are free to access and
which you may be required to visit as supplemental resource for each of the
modules.

A variety of assessment techniques in this online course will be given after every
module to gauge how well you are learning:

 Test/quiz/exam: Traditional multiple choice, short or long answer questions

 Written Assignments: short essays, research papers, case study responses
 Online Discussion: Asynchronous discussion activities (i.e. discussion board)
where the Instructor can initiate class discussions with set of questions. Q & A
discussion boards can also be useful to field common student questions.

 Concept Maps: At certain topics in the course, this assessment will be used
to provide visual representation of connections between concepts students
have learned. Concept Maps will be given as formative assessments that show
relationships between concepts through labelled links to evaluate student’s
knowledge.

 Presentations: In online learning environment, students can be required to

prepare slide decks or poster to be presented to the instructor or to fellow
students that can be presented synchronously using web conferencing tools
or it can be recorded for asynchronous presentation. Rubrics will be utilized
to accurately assess performance and feedback.

 Major Examinations: There will be three major examinations in this course:

Prelim Exam, which will cover Chapters 1 to 3 with more or less 100 questions
Midterm Exam, which will cover Chapters 3 to 6 with more or less 100 questions
Final Exam, which will cover Chapter 7 to 9 with more or less 100 questions.

4. Course Syllabus
The course syllabus contains the course expectations and requirements that you
are required to be familiar with.

5. Course Timelines/Schedule of Tasks

It is imperative that you keep up with the schedule of tasks to succeed in the
course.
6. Discussion Post
Before you begin the first chapter, post an introduction of yourself, your
expectations for the class (using three or more paragraphs). You may also include
one or two unusual things about yourself.

After completing the above, you are ready to start Chapter 1

7. Accessing your Course Content

The course content is an array of various media files which you can access to
supplement your understanding of the lesson. You don’t even have to go through
other alternative formats if you already understood the lesson.

The core content of course modules may include any of the following:

 YouTube Videos: Links are provided

 MS Word .doc file which can be downloaded and used for note taking.
 PDF file which can be downloaded and used for note taking.

8. Administering the Course

 Questions are targeted to be responded to within 24 hours from the time it was
sent.
 Ideally, quizzes and all submission of assignments will be graded automatically
and learning assessment feedback form will be provided as soon as possible.
 There will be updates or announcement as frequent as it is necessary.
 Other than the built in discussion forum provided by our LMS, poll question will
also be utilized to get responses from the class.

9. Expectations from Students

 It is expected that online learners will complete the modules as scheduled and
be prompt in the submission of activities and quizzes.
 If help is needed, please feel free to message me anytime and concerns will be
dealt with and responded to promptly.

10. Technology Support

 You can access the course through your installed browser either through your
laptop, desktop or mobile phone (IOS and Android).

11. Code of Conduct for Online Learning:

As a bona fide student of PLT College, Inc., you are expected:

 to abide by the provisions of the STUDENT MANUAL at all times.

 to provide true and correct information in all submitted forms whether online
or paper submission
 to use the portal responsibly and not cause harm to others or jeopardize the
function of the portal
 to be responsible in posting any content and to avoid posts that will violate
copyright or intellectual property rights
  to avoid posting of content that causes harm, insult, harassment or threat to
others
 to avoid posting of scandalous materials and illegal activities
 to avoid duplication of all course content provided by the instructor or from
fellow students unless allowed by the express copyright terms specified by the
instructor or from OER(Open Educational Resources)
 to collaborate with fellow students especially when it is necessary and allowed
by the instructor but evade sharing individual assignments or projects with
others
 to submit only your own work, not the work of others
 to be respectful of the privacy of other students and instructors
 to be respectful of the diversity of cultures and opinions of others

Violation of the Code of Conduct in Online Learning is tantamount to appropriate penalty

as provided in the Student Manual. The above Code of Conduct is in effect the moment
you enroll the course and can be modified at any time when deemed necessary.

MODULE 1 - INSTITUTIONAL PROFILE (History, Vision, Mission , Objectives)

Instructions:
In Module 1 - Institutional Profile (History, Vision, Mission of PLTCI and College of
Business and its Program Outcomes: The student is expected: To keep a copy of the
Institutional Profile and become familiar with the content; To retell the brief history of
PLTCI; To recite the vision-mission and objectives of PLT College, Inc.; To memorize by
heart and sing the PLTC Hymn; To cite concrete examples on how the vision-mission
and objectives can be realized; To Illustrate the organizational structure of PLTCI; To
discuss the objectives of the College of Business Administration, particularly that of
business education.

Description:
Module 1 - consists of the Institutional Profile (History, Vision, Mission, Organizational
Structure and Objectives of PLTCI, College of Business and its Program Outcomes which
is allotted 2 hour engagement during Week 1. References for Module 1 will be the
Student Manual and the College Primer.