LOVELY PROFESSIONAL

UNIVERSITY,PUNJAB
ASSIGNMENT ON REPORT ON PARLE AGRO COMPANY

NAME-VIKASH RAJ

SECTION-Q2256

REGISTRATION NO.-12218592

ROLL NO-RQ2256A15

SUBJECT-ACC501
 INTRODUCTION
'Parle Products Pvt Ltd based in Mumbai, India has been India's
largest manufacturer of biscuits and confectionery, for almost 80
years. Makers of the world's largest selling biscuit, Parle-G,
and a host of other very popular brands. Its reach spans even to
the remotest villages of India. Many of the Parle products -
biscuits or confectioneries, are market leaders in their category
and have won acclaim at the Monde Selection, since 1971. With a
40% share of the total biscuit market and a 15% share of the
total confectionery market in India, Parle has grown to become a
multi-million dollar company.Parle Agro is a food and beverage
company based in Mumbai, India.
Parle Agro - a trusted name in the beverage industry for
agro based drinks. Parle Agro is a leading Indian Beverage
Company, the only Indian transnational giant with the past
experience of having successfully launched leading soft drink
brands like 'Frooti, Appy Classic,Appy- Fizz, Bailley Packaged
Drinking Water & Confectionery brands like Mintrox and
Buttercup'. Parle Agro strength is our people who have worked
towards making our presence felt throughout the country and all
over the world through a strong franchisee network and well-
developed strong infrastructure. Parle Agro has its factories
located in Silvassa, Patalganga, Bhopal, Chennai, Ghaziabad and
Hyderabad. At Parle Agro, success is a habit; where greater
heights are achieved through consumer insight, sound business
practices, marketing and sales innovation, with the focus on the
consumer. 'Thinking consumer, Tasting success, Always' - that is
what Parle Agro is all about.
 NATURE OF ORGANIZATION
"PARLE AGRO is a trusted name in the Indian beverage industry and
has been refreshing India since more than two decades with
leading brands like Frooti, Apply Classic, Apply Fizz, Bailley,
Saint Juice, LMN & recently launched Grappo Fizz. Parle Agro
Pvt., Ltd. manufactures, distributes, sells, and exports fruit
drinks in India and internationally. The company offers fruit and
milk drinks, packaged water, and apple and mango drinks in
polyethylene terepthalate (PET) bottles and containers, and tetra
packs. The company also operates a health and fitness studio for
woman. The company distributes its products through franchisees.
Parle Agro Pvt., Ltd. was founded in 1985 and is based in Mumbai,
India.

Parle Agro has been a trusted name in the beverage industry

providing wholesome and healthy agro-based drink brands. It has
successfully launched some of India's leading beverages like
Frooti, Appy and N-Joi,
And packaged drinking water, Bailey, over the last two
decades.In a country where health consciousness is growing at a
rapid pace, Parle Agro, with its numerous fruit-based drinks, has
struck a chord with the masses. It brings to the consumers the
magic of premium quality fresh fruit drinks conveniently packed
and available all through the year. Fruit beverages are
wholesome, easy to digest, highly refreshing with natural
nutritional values as compared to synthetic and aerated drinks.
Parle Agro's Frooti is India's first national mango drink. The
mango segment is 95% of the Indian fruit drink market and Frooti
has 85% market share in the tetra pack segment. Made from fresh
and premium Indian mangoes, Frooti has grown to be one of India's
top 50 most trusted brands. When Parle Agro launched N-Joi with
real fruits and fresh milk, it not only launched a new healthy
beverage, but also created a whole new category in India. The
milk shake claims to contain no preservatives and is full of
nutritional goodness. It's a delicious filler and an apt quick
refreshing nourishment for today's hectic stressful life.
 VISION: -

To be the leaders in our business. We will stand apart from the

competition by being the first in the market to innovate.

MISSION: -

“We will be the leaders in our business by – maintaining high

quality, introducing new and innovative products, reaching every
part of India, remaining customer-centric, constantly upgrading
our knowledge and skills.”.
“To provide consumers superior, wholesome agro based food and
drink brands through which parle can build a profitable; growth
oriented organization”.
Parle is a leading Indian Food and Beverage Company, the only
Indian transnational gaint with the past exp[erience of having
successfully launched leading soft drinks like “Frooti, Appy, N-
Joi and Bailley”. Toady its brand portfolio consists of No.1
brands like froti along with Appy, N-Joi and Bailley.

FUNCTIONAL AREA :-

Administration, Market, Purchasing, Production and Quality

Department.
 SIZE OF THE ORGANIZATION :-

MANPOWER :-

Parle group has a manpower strength of over 2500 employees,

including over 400 professionals.

TURNOVER :-

The Parle Group turnover is over 950 crore in 200

MARKET SHARE :-

Frooti has 85% market share in the tetra pack segment. With a 40%
share of the total biscuit market and a 15% share of the total
confectionery market in India.

LEADERSIP IN PARLE AGRO BASED COMPANY

Parle Agro is one of the most trusted names in the Indian
beverage, packaged drinking water, and confectionery
industry.
It has leading brands like Frooti, Appy, Appy Fizz and
Bailey.
As a pioneer, Parle Agro is the first to introduce fruit
drink in a Tetra Pak, apple nectar and PET bottles in India.
TEAMWORK IN PARLE AGRO COMPANY
In a bid to accelerate employee performance, Parle Agro
Ltd has embarked on a strategic counseling programme.
To enhance the contribution of employees towards
business, the company has also deployed a human
resource (HR) initiative termed ‘shop adoption’.
These are some of the new approaches that we have
adopted to motivate employees to increase their output.

Decision making in Parle-agro :-

Like any other company Parle-agro has very proficient members of
team who successfully taking part of all decision making process.
As we know that Prakash Chauhan is the chairman and founder of
Parle-agro, but now the whole business is running by her three
daughters. currently Ms. Nadia Chauhan ,director of Parle-agro
running the whole business with the two younger sisters. Despite
of having such a big market share in FMCG , Parle-agro not even
interested to go into the public.
Initially Parle-agro has entered into the market with PARLE-G
biscuits it was the biggest success in INDIAN FMCG market .since
then Parle-agro has never turn it back. Only reason behind this
success is its good planning and right decision.
 BIBLIOGRAPHY

www.parleagro.com
www.parleproducts.com
www.google.com (For definitions and Images)
www.dare.co.in
www.hrera.com