Filosopi Penelitian dan Konstruksi Artikel

Publikasi Ilmiah Bereputasi

Dr. Anshar Daud, ST, MM, CPM(A)

ITB NOBEL INDONESIA

Makassar, 9 April 2022
Dr. Anshar Daud, ST, MM

• Scopus ID : 57204975555
• WoS ID : AAE-6535-2019
• Orcid ID : 0000-0001-6664-9767
• Sinta ID : 6194933
• Google Scholar ID : GxaGAGwAAAAJ
• Researchgate ID : Anshar_Daud2

Dr. Anshar Daud

Outlines

1. Filosopi Penelitian
2. Masalah Penelitian
3. Kesenjangan Penelitian (Research Gap)
4. Pengelolaan Literatur
5. Konstruksi Model Penelitian

Dr. Anshar Daud

Filosopi Penelitian
Paradigma
Penelitian
 Research
Ontology Epistemology
Philosophy

There is only one reality Measured using reliable tools & designs Positivism

There are multiple realities Knowledge need to be interpreted or explained Constructivism

Reality can be one or many Can be measured and interpreted Pragmatism

Dr. Anshar Daud

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 Article Structure & Content

Dr. Anshar Daud

Masalah Penelitian

Dr. Anshar Daud

 Problem and Research Problem
1. Problem : a question, difficulty / issue
2. Research problem :
• a specific issue, contradiction, or gap in knowledge that you aims to
address in your research.
• Refer to some difficulty which a researcher experience in the context of
either a theoretical or practical situation and wants to obtain a solution for
the same.
3. Statement about :
• An area of concern,
• A condition to be improved,
• A difficulty to be eliminated, or
• A troubling question that exists in scholarly literature, in theory, or in
practice that points to the need for meaningful understanding and
Source : Jabeen (2021) deliberate investigation. Dr. Anshar Daud
Problem Statement
In the first quarter, the company X distribution center sent 108,000
packages. Of those packages, 15,000 were returned, resulting in a 13,8
percent of return rate. The rate of return is above the accepted 7
percent rate and cost the company X an additional $372,000 for the
quarter. Over the course of the year, the current process could result in
additional cost of over $1.4 million.
This problem statement covers all the basic information :
• When? : during the first quarter of this year
• Where? : The Company X distribution center
• What? : Returns
• How many? : 15,000 or 6.8% above expectations
• What is the magnitude? : The cost could be $1.4 millions a year.
Dr. Anshar Daud
 Research Objectives & RQ

1. Objectives : The general objective of this thesis is to explore how an

ecosystem needs to be managed, and the role value propositions play
in the management of ecosystems for value creation.
2. Research Question (RQ) :
• RQ1: What is the current understanding of value propositions in
management, how has it changed over time, and what are future research
directions?
• RQ2: What value propositions are perceived when looking at an ecosystem,
and how do these change throughout the process of joining an ecosystem?
• RQ3: How can value propositions be aligned by a key actor in order to
engage actors in service ecosystems, and which value propositions are
reciprocated among actors in service ecosystems?
Source : Boha (2021)
 Kesenjangan Penelitian
(Research Gap)

Dr. Anshar Daud

 Research is composed of two words: ‘re’ and ‘search’,
which means to search again, or to search for new facts
or to modify the older ones.

What is
Research and A research gap is, simply, a topic or area for
which missing or insufficient information limits the
Research Gap ability to reach a conclusion for a question

(RG)?
A research gap is any Research topic/ problem having a
lack of information in a particular field. A research gap
exists when there is a new idea that hasn’t been studied
in the literature. The research gap is an area where more
studies and research are required to be conducted.

Source : Aardhra Gowry, Kerala University

Why is it Important to Identify RG?

Prevent MAJOR revision

PUBLISHABLE research

UNIQUE & ORIGINAL research

DEEP KNOWLEDGE of the topic

How to Identify a Research Gap?

Start Determine Review

Start with Determine the Review RECENT

something that you “MEGA Trend” or Literature
are PASSIONATE Recent Debate • Know what scholars
about • Easy to know what have have done so far
and have not been done • Identify possible gaps
• Ensure that the that researchers can fill
research is TIMELY and in.
NECESSARY
 Research Gaps

Source : Kumar DM (2020)

 Research
Gap Type &
It’s
Definition

Dr. Anshar Daud

MEGA
TREND or The Marginalization of the Dayak
RECENT Indigous People in Borneo
DEBATE

Dr. Anshar Daud

Scholar 1 : Modernism and the Dayak People of Borneo
The Dayak indigenous people in Borneo have been pushed further to the
perisphery by the forces of modernity, such as consumerism.
Scholar 2 : Militerism in Borneo
One of the causes of the marginalization of the Dayak people in Borneo is the
imposition of militerization in the island.
Scholar 3 : The Resilliency of the Dayak People
Despite the constant presence of social forces that marginalized the Dayak
people, the researcher found out that Dayak people are very resilient.
Scholar 4 : Different Faces of Marginalization in Borneo
The Dayak people have been marginalized by different forces of globalization,
such as the logging and mining companies.
Scholar 5 : Rights, Recognition, and the Dayak People
Narrates how the Dayak people have been marginalized by the forces of
globalization and basic and inalienable rights of the Dayak people.

Dr. Anshar Daud

How the Dayak People resisted any form of Marginalization?
Possible “GAP” in this area of specialization

“The Dayak People’s

Struggle for recognition of their right to
Ancestral domain”

Dr. Anshar Daud

 Signifikan
Kontradiksi
Hasil Kapabilitas  RG Kinerja
Penelitian Relasional
 Pemasaran

Tdk Signifikan

Dr. Anshar Daud

RG : Kapabilitas Relasional – Kinerja Pemasaran

Dr. Anshar Daud

Fenomena (Praktis / Bisnis) Gap

Dr. Anshar Daud

 Telaah Literatur dengan Defisiensi Hasil
L. Aarikka-Stenroos, E. Jaakkola / Industrial Marketing Management 41 (2012) 15–26

• …….. Recent literature indicates that the interaction process between actors affords them
opportunities to facilitate value creation for and with each other (Grönroos, 2008, 2011;
Payne et al., 2008), yet that literature offers scant elaboration on the roles
performed, or contributions made by the parties to create value……
• ………The solutions marketing literature examines the suppliers’ role but
elaborates less on customers’ contributions (e.g., Skarp & Gadde, 2008; Tuli
et al., 2007). Therefore, our second objective is to examine the roles performed and
resources contributed by suppliers and customers within the joint value generating
process……
• …….. Although the ability to demonstrate the value of an offering is essential for
suppliers, the identification and determination of the multifaceted value elements of
complex offerings has remained largely unexplored (Lindgreen et al.,
2009)………
Dr. Anshar Daud
 Empirical research on organizational identification (OI)
in marketing and retailing

Dr. Anshar Daud Sumber : Kraus et al., 2015

Research Gap Statement
In recent years there has been an increased focus on the relationship
between firm’s strategic orientation and firm performance (Madsen,
2007). Prior studies have generally found a positive relationship
between Entrepreneurial Orientation (EO) and firm performance
(Jantunen et al., 2005; Wiklund and Shepherd, 2005; Madsen, 2007).
However, there are also studies where such a relationship has not
been found (Smart and Conant, 1994). One reason might be that the
measure that has been used to assess the firm performance has
typically been a combination of both profitability and growth measures
(Covinand Slevin, 1989; Wiklund, 1999; Avlonitis and Salavou, 2007).

Dr. Anshar Daud

 Pengelolaan Literatur

Dr. Anshar Daud

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Peta Pikir Topik / Konsep Penelitian

Dr. Anshar Daud

 Peta Pikir Variabel Penelitian

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Konstruksi Model Penelitian

Dr. Anshar Daud

 The existence of a tentative model helps in
selecting the logical structure of the
entire research project and planning it.
The model helps you to decide which material has
to be collected, from which cases or specimens and
what is about which attributes or variables of these cases.
research
Modelling Research. Models are developed and
model used to help us (scientists, engineers, decision
makers) to understand and communicate about a
system of interest with the ultimate aim of bringing
a positive change to how a system is built and/or
managed.

Dr. Anshar Daud

 A Research Proces
FF

Review FF
concepts &
Theories Design
Define research Collecting Analysis
research Formulate Interpret
(including data data (Test
problem hypotheses & report
Review sample (Execution) F hypothes) F
previous design)
I III V VI VII
research
finding IV

II
F
Where :
• F : feedback (Helps in controlling the sub-system in which it is transmitted)
• FF : Feed forward (served the vital function for providing criteria for evaluatin

Dr. Anshar Daud Source : Singh(2021)

 Kerangka Dasar Penelitian

Signifikan

Relational  RG Marketing
Capability
 Performance

Tdk Signifikan

Antecedent Research Problem Outcome

Dr. Anshar Daud
Kerangka Model Teoritikal Dasar

Grand Theoretical Model

Teori Relationship Adopsi teori untuk penyesaian gap

Marketing Service Dominant Logic (SDL)
(Morgan dan Hunt, 1994) (Vargo dan Lusch, 2004)

Adaptive
Marketing
Relational Capability Service
Performance
Ecosystem
Konstruksi Model Penelitian (1) sesuai RG

Var. C

Relational Adaptive Marketing

Capability Service
Ecosystem Performance

Var. A Var. B

Source : Daud (2022)

Konstruksi Model Penelitian (2) sesuai RG

Adaptive Service Marketing

Var. A
Ecosystem Performance

Relational Var. B
Financial
Capability Performance

Source : Daud (2022)

TERIMA KASIH

Dr. Anshar Daud