MBA-2nd YEAR

ASM MM=30
MST 2nd

Note: Attempt any two questions from section A and section B is compulsory. Each question
in Section A carries 10 marks and 2 marks each of question in Section B.
SECTION –A

1. What are ‘Product-oriented’ and ‘Consumer-oriented’ appeals in Advertising?

Illustrate your answer.
2. Explain the challenges faced by International Sales Managers.
3. Explain the term Personal Selling by giving its process.

SECTION –B

1) What are the key qualities of an effective salesperson?

2) Objectives of Sales Management.
3) Remedies for Deceptive Advertisement.
4) Name any five advertisement agencies with their clients.
5) What are the functions of advertisement agencies for their clients?

MBA-2nd YEAR
ASM MM=30
MST 2nd

Note: Attempt any two questions from section A and section B is compulsory. Each question
in Section A carries 10 marks and 2 marks each of question in Section B.
SECTION –A

1. What are ‘Product-oriented’ and ‘Consumer-oriented’ appeals in Advertising?

Illustrate your answer.
2. Explain the challenges faced by International Sales Managers.
3. Explain the term Personal Selling by giving its process.

SECTION –B

1. What are the key qualities of an effective salesperson?

2. Objectives of Sales Management.
3. Remedies for Deceptive Advertisement.
4. Name any five advertisement agencies with their clients.
5. What are the functions of advertisement agencies for their clients?