Fall-2009

Bachelor of Business Administration-BBA Semester 1

BB0001– Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 1 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Give an example of any organization that practices the Societal Marketing Concept.

Briefly describe its marketing strategy and explain why it is successful.[10 Marks]

Q.2 Imagine that you purchased a car recently. Describe the different stages that you

went through in the process of buying the car. [10 Marks]

Q.3 Explain how channels of distribution for a product like automotive tyres are different

from channels of distribution for a product like cigarettes. [10 Marks]

Bachelor of Business Administration-BBA Semester 1

BB0001 – Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 2 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What are the essential differences between Sales Promotion & Advertising? What

are their relative advantages and disadvantages? [10 Marks]

Q.2 Select any organization of your choice in the service sector and briefly explain its

marketing strategy in terms of the three additional “Ps” of the services marketing mix.[10

Marks]

Q.3 In which stage of the product life cycle is the product category of cell phones? Why?

What are some of the strategies being used by Indian marketers? [10 Marks]