Fall 2011

Master of Business Administration MBA Semester 3

ML0003 Store Operations- 2 Credit Assignment Set 1 30 Marks
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Note: Each question carries 10 Marks. Answer all the questions. Q.1 Discuss the retail pricing objectives and elements of retail pricing. [10 marks] Q.2 Discuss the structure organisation and layout of stores pertaining to design, spaces, objectives and steps concerned. [10 marks] Q.3 Mention the different classifications of stores and different stages involved in retail planning. [10 marks]

Fall 2011

Master of Business Administration-MBA Semester 3

ML0003 Store Operations - 2 Credits Assignment Set 2 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1. How to create customer profile for stores market segmentation? Give examples. [10 marks] Q.2 What are the legal procedures for customer handling? [10 marks] Q.3 Analyse how relationship marketing has evolved and its applicability in retail. [10 marks]