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  • MBA Semester 4 MK0006 - Service Marketing and Customer Relationship Management Assignment

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    Tenzin Kunchok
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    SMU MBA Assignments 4th Sem Marketing Management MK0006 – Services Marketing and Customer Relationship (Set 1 and 2)

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    SMU MBA Assignments 4th Sem Marketing Management MK0006 – Services Marketing and Customer Relationship (Set 1 and 2)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    MBA Semester 4 MK0006 - Service Marketing and Customer Relationship Management Assignment

    Uploaded by

    Tenzin Kunchok
    SMU MBA Assignments 4th Sem Marketing Management MK0006 – Services Marketing and Customer Relationship (Set 1 and 2)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Fall 2011 (August 2011)

    MBA Semester 4 MK0006 Service Marketing And Customer Relationship Management (2 credits) ASSIGNMENT- Set 1
    http://smumbaassignmentssolved.blogspot.com/ Completely Solved Assignments.

    Marks 30
    Note: Each Question carries 10 marks. Answer all the questions.

    1. Explain briefly the differences between services and tangible products 2. List the unique characteristics of services. 3. Describe the challenges during the transition of economics in the services growth sector.

    Fall 2011 (August 2011)

    MBA Semester 2 MK0006 - Service Marketing And Customer Relationship (2 credits) ASSIGNMENT- Set 2 Marks 30
    Note: Each Question carries 10 marks

    1. List the importance of advertising and sales promotion. 2. What are the various levels of customer satisfaction? 3. Describe the importance of a plan or methodology to initiate customer responses?

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