Professional Documents
Culture Documents
1. Bhalerao, A., Rajesh, K., Pandey, & Bhalerao, M. (2017). 095 Consumer Behaviour: A
mccia968_ijetsr.pdf?
fbclid=IwAR0PFdzfKT1fs5hOm99YDst9olqsj6JJqNkJKQhzuUNCqourO4YoUbnCxH0
2. Ebrahimi, P., Salamzadeh, A., Soleimani, M., Khansari, S. M., Zarea, H., & Fekete-
Vector Machine Algorithm. Big Data and Cognitive Computing, 6(2), 34.
https://doi.org/10.3390/bdcc6020034
https://doi.org/10.1016/j.teln.2017.05.003
4. Hassan, H., Hsbollah, H. M., & Mohamad, R. (2022). Examining the interlink of social
media use, purchase behavior, and mental health. Procedia Computer Science, 196, 85–
92. https://doi.org/10.1016/j.procs.2021.11.076
https://yacrisishotline.tripod.com/sitebuildercontent/sitebuilderfiles/
thenewgenerationgap.pdf
6. How Generational Differences Affect Purchase Behavior. (2017, July 13). The Bottom
Line by Square.
https://squareup.com/us/en/the-bottom-line/reaching-customers/generational-influences-
in-buying
7. Husnain, M., Rehman, B., Syed, F., & Akhtar, M. W. (2018). Personal and In-store
https://doi.org/10.1177/2278533718800625
Www.ijisrt.com. http://www.ijisrt.com
9. Iskiev, M. (2022, July 22). How Each Generation Shops in 2022 [New Data from Our
https://blog.hubspot.com/marketing/how-each-generation-shops-differently
10. Kindi, A., Frinz, A., Dulay, Liban, R., James, Rustia, R., Mae, M., Tayag, R., & Castaño,
https://al-kindipublisher.com/index.php/jbms/article/download/3081/2695/7569
11. Khan, M., Tanveer, A., & Zubair, D. S. S. (2019, June 30). Impact of Sales Promotion on
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3441058
12. Laato, S., Islam, A. K. M. N., Farooq, A., & Dhir, A. (2020). Unusual purchasing
behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-
https://doi.org/10.1016/j.jretconser.2020.102224
13. Making generational differences work: What empirical research reveals. (n.d.). IMD
differences-work-what-empirical-research-reveals-about-leading-millennials/
14. Mangold, F., Stier, S., Breuer, J., & Scharkow, M. (2021). The overstated generational
gap in online news use? A consolidated infrastructural perspective. New Media &
15. (PDF) 973 Generation Gap: An Emerging Issue of Society. (n.d.). ResearchGate.
https://www.researchgate.net/publication/320183778_973_Generation_Gap_An_Emergin
g_Issue_of_Society
16. (PDF) Generational Differences in Personality and Motivation: Do They Exist and What
https://www.researchgate.net/publication/235251893_Generational_Differences_in_Pers
onality_and_Motivation_Do_They_Exist_and_What_Are_the_Implications_for_the_Wor
kplace
18. Sheth, J. (2020). Impact of Covid-19 on Consumer Behavior: Will the Old Habits Return
https://www.sciencedirect.com/science/article/pii/S0148296320303647
19. Wahyuningsih, Nasution, H., Yeni, Y. H., & Roostika, R. (2022). A comparative study of
https://doi.org/10.1080/23311975.2022.2105585
20.
https://doi.org/10.18775/jibrm.1849-8558.2015.63.3005
22. Wahyuningsih, W. (2013). Customer Value, Satisfaction and Behavioral Intentions: the
https://doi.org/10.21002/amj.v3i1.2011
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.