Professional Documents
Culture Documents
Lemayian's
Lemayian's
i
DEDICATION
I dedicate this project to my cousin Soila, Christine as they are very interested to this kind of business.
ii
ACKNOWLEDGEMENT
Acknowledging God for being the protector, provider and guider in all through the journey.
Also, my parents for being supportive in terms of paying fees and providing clothes, food among
others. For the follow students being humble, caring and providing a conclusive environment for
learning. Trainers also played a big role of dedicating their time to train to their maximum.
iii
EXECUTIVE SUMMARY
along Narok highway. The business went through research within the area and so managed to get
the needs and opportunities at the area due to lack of computer packages and the goals of the
business will be to satisfy the people of the area and to expand my business within the county
and the neighboring counties. Form of ownership is sole proprietorship and some assistance will
come from family members. Source of capital of the business will be personal savings, loans
prizing my products and distribution strategy. The business will deal with all type of customers,
domestic customers and institutional customers. The competitors will make my business to sell
high quality products at affordable prizes, pricing strategy is well and how the business will deal
with customers despite having the competitors. Advertising strategy the business will create
awareness of its stock and price in order to stay in the market through advertising media. The
business will choose to advertise so as to persuade more customers of the upcoming business.
iv
3.0 CHAPTER THREE: ORGANISATION
The purpose of this chapter is to organization structure, management of the business,
recruitment, training and promotion of the business enumerations and incentives, license, permits
and support services. The business will operate under employees with me being the manager.
The workers will enable them to have knowledge and basic skills and how to maintain the
facilities available and also recruitment will be done to identify the bright qualified personnel.
Employees who will work towards the success of the business will be rewarded and promoted.
The business manager will also be a position to pay salary to its employees at the end of every
month. The owner of the business will get license from Narok county council and obtain his
permits document from Narok office of permits. The business will obey all by-laws so that it has
the commodities of the business in Narok town because it is near and will reduce the cost of
transportation. When a customer comes to our business and requires a service he/she will start
from security guard up to the accountant where he/she pays for service. The business will ensure
that there is enough electricity to operate in case there is power off the generator is powered on.
of water. Also having a license offered by county government of Narok and having a permit to
show the business is legal. All employees should adhere to safety regulations, health regulations
v
5.0 CHAPTER FIVE: FINANCIAL PLAN
In this chapter it deals with pre-operational cost, income and expenditure, projected balance
sheet, projected cash flow statement, break even analysis, desired financing, proposed
vi
TABLE OF CONTENTS
DECLARATION..............................................................................................................................i
DEDICATION................................................................................................................................ii
ACKNOWLEDGEMENT..............................................................................................................iii
EXECUTIVE SUMMARY............................................................................................................iv
1.0 CHAPTER ONE: BUSINESS DESCRIPTION.......................................................................iv
2.0 CHAPTER TWO: MARKETING PLAN................................................................................iv
3.0 CHAPTER THREE: ORGANISATION...................................................................................v
4.0 CHAPTER FOUR: OPERATION PLAN.................................................................................v
5.0 CHAPTER FIVE: FINANCIAL PLAN...................................................................................vi
CHAPTER ONE..............................................................................................................................1
BUSINESS DESCRIPTION...........................................................................................................1
1.0 INTRODUCTION.................................................................................................................1
1.1 BUSINESS NAME................................................................................................................1
1.2 BACKGROUND OF THE OWNER.....................................................................................1
1.3 FORM OF BUSINESS OWNERSHIP..................................................................................2
1.4 PRODUCTS AND SERVICES.............................................................................................3
1.4.1 PRODUCTS....................................................................................................................3
1.4.2 SERVICES......................................................................................................................3
1.5 LOCATION AND ADDRESS OF THE BUSINESS............................................................3
1.5.1 ADDRESS.......................................................................................................................3
1.5.2 LOCATION.....................................................................................................................4
1.6 GOALS AND OBJECTIVES OF THE BUSINESS.............................................................6
1.6.1 GOALS............................................................................................................................6
1.6.2 OBJECTIVES.................................................................................................................6
1.7 JUSTIFICATION OF OPPORTUNITY................................................................................6
1.8 INDUSTRY...........................................................................................................................7
1.9 ENTRY AND STRATEGY GROWTH................................................................................7
1.9.1 ENTRY STRATEGY......................................................................................................7
vii
1.9.2 GROWTH STRATEGY..................................................................................................7
CHAPTER TWO.............................................................................................................................8
MARKETING PLAN......................................................................................................................8
2.0 INTRODUCTION.................................................................................................................8
2.1 CUSTOMERS........................................................................................................................8
2.2 COMPETITORS....................................................................................................................8
2.3 MARKETING SHARE........................................................................................................10
2.4 PRICING STRATEGY........................................................................................................10
2.5 PROMOTION AND ADVERTISING STRATEGY..........................................................11
2.5.1 ADVERTISING STRATEGY......................................................................................11
2.5.2 PROMOTION STRATEGY.........................................................................................11
2.6 SALES TACTICS................................................................................................................11
2.7 DISTRIBUTION STRATEGY............................................................................................11
CHAPTER THREE.......................................................................................................................13
ORGANIZATION.........................................................................................................................13
3.0 INTRODUCTION...............................................................................................................13
3.1 ORGANISATION...............................................................................................................13
3.2 ORGANIZATION STRUCTURE.......................................................................................13
3.3 DUTIES, RESPONSIBILITIES, QUALIFICATION OF THE PERSONNEL..................14
3.4 RECRUITMENT, TRAINING AND PROMOTION.........................................................15
3.4.1 RECRUITMENT...........................................................................................................15
3.4.2 TRAINING....................................................................................................................15
3.4.3 PROMOTION...............................................................................................................15
3.5 RENUMERATION AND INCENTIVE..............................................................................16
3.5.1 RENUMERATION.......................................................................................................16
3.5.2 INCENTIVE..................................................................................................................16
3.6 LICENSING, PERMITS AND BY-LAWS.........................................................................16
3.6.1 LICENSE.......................................................................................................................16
3.6.2 PERMITS......................................................................................................................16
3.6.3 BY-LAWS.....................................................................................................................16
3.7 SUPPORT SERVICES........................................................................................................16
viii
3.7.1 Kenya power electricity services...................................................................................16
3.7.2 Postal services...............................................................................................................16
3.7.3 Banking services............................................................................................................17
3.7.4 Insurance.......................................................................................................................17
3.7.5 Water service.................................................................................................................17
3.7.6 Security services............................................................................................................18
CHAPTER FOUR.........................................................................................................................19
PRODUCTION PLAN..................................................................................................................19
4.0 INTRODUCTION...............................................................................................................19
4.1 PRODUCTION FACILITIES AND EQUIPMENT............................................................19
4.2 MONTHLY, MATERIAL AND EQUIPMENTS...............................................................19
4.2.1 MATERIAL AND EQUIPMENT.................................................................................19
4.2.2 MONTHLY LABOUR REQUIREMENT....................................................................21
4.2.3 TOTAL COST OF PRODUCTION..............................................................................21
4.3 PRODUCTION PROCESS..................................................................................................22
4.4 REPAIR AND MAINTANANCE.......................................................................................22
4.5 BUSINESS LAYOUT.........................................................................................................23
4.6 PRODUCTION AND SERVICE STRATEGY...................................................................24
4.7 REGULATIONS AFFECTING BUSINESS OPERATION...............................................24
CHAPTER FIVE...........................................................................................................................25
FINANCIAL PLAN......................................................................................................................25
5.1 INTRODUCTION...............................................................................................................25
5.2 PRE-OPERATIONAL COST..............................................................................................25
5.3 INCOME AND EXPENDITURE STATEMENT...............................................................26
5.4 PROJECTED BALANCE SHEET......................................................................................27
5.5.1 PROJECTED CASH FLOW STATEMENT FOR THE YEAR 2026..........................29
5.5.2 PROJECTED CASH FLOW STATEMENT FOR THE YEAR 2027..........................30
5.5.3 PROJECTED CASH FLOW STATEMENT FOR THE YEAR 2027..........................31
5.6 BREAK EVEN ANALYSIS................................................................................................32
5.7 DESIRED FINANCING......................................................................................................33
5.8 PROPOSED CAPITALIZATION.......................................................................................33
ix
5.9 PROFITABILITY RATIO...................................................................................................34
APPENDIX 1.................................................................................................................................35
MAP SHOWING BUSINESS LOCATION..............................................................................35
APPENDIX 2.................................................................................................................................36
BUSINESS LAYOUT...............................................................................................................36
x
CHAPTER ONE
BUSINESS DESCRIPTION
1.0 INTRODUCTION
This chapter compresses of the business name, background of the owner, location and address of
the business, product and services, justification of opportunities, goals and objectives, the
originated from the old man in the society. The man got a lot of favors in everything he does.
The business has expanded countrywide. The business name will attract a lot of customers and
this will be a big factor contribution since it will be able to attain its goals.
age of 2 years, he joined a nursery school in Kanunka primary school up to class two. Later he
transferred from Kanunka to Olorte primary school, where he did his Kenya Certificate of
Primary Education. He thereafter joined Loita High School where he happily did his Kenya
Certificate of Secondary Education. After his high school he took a hustle from the nearby
company in the local area of which he worked for 3 months. He proceeded to extend his level of
education beginning with the study of computer packages. He took a duration of 3 months in the
institute whereby he developed a skill of typing, recording, storing files, computer devices (input
positive attitude in the in institution of opening up the same business in their local area. This has
given him a force to continue and pursue his studies in one of the colleges in Kenya. He went to
1
Maasai Mara Technical and Vocational College to study Diploma in Information
ensure he will later on open up the business of computer study packages in their local area. This
to establish and dismantle due to lack of government involvement, making them popular with
small business owners and contractors. It is the simplest type of business structure and not a legal
entity.
TOTAL 1050000
2
1.4 PRODUCTS AND SERVICES
1.4.1 PRODUCTS
The products of the business basing computer study package will be as follows to ensure that
there will be full services that will reach to customers in the local area center. These products are
1.4.2 SERVICES
The business will have the following services to the customers to making sure that they meet
their needs in the local center. This will make them happy as the expense will reduce. The
services include, data processing services, internet services, electronic mail services, electronic
message services or information or data stored in connection therewith. This will enable many
people to access the knowledge of computer study in the local village and the local center.
PO BOX 50-3001,
NAROK.
TEL:0728219412
rotikenlemayian@gmail.com
https://www.melonogastercomputerstudypackages.com
3
1.5.2 LOCATION
The business will be located in the Ngongoni Joseph shop room 3, opposite the police station
near Mama Kayaya clinic, along Mausa entasirira road near KCB bank before Kamau Great
4
MAP SHOWING THE LOCATION OF THE BUSINESS
POLICE
STATION
KAMAU’S
GREAT SHOP
KCB
BANK
MELONOGASTER
COMPUTER
PACKAGES
MARTIN’S SHOP
OVERFLOWING
LIFE MINISTRY
5
1.6 GOALS AND OBJECTIVES OF THE BUSINESS
1.6.1 GOALS
As the business is sole proprietorship, the goals of the business will be;
ii. To expand the business from one room to three room business within the local center to
ensure that the customers are not limited to the use of resource in the center.
1.6.2 OBJECTIVES
The business is a startup business
ii. Profits will be maximized. This will help in the attaining of the goals of the business.
products are available. This will help them to reduce the cost of going far to find the services of
the business. The availability of the resources satisfies them most. The location of the business
also matters a lot to the customers as they can access the services easily. This location will be
advantageable to the customers as they can access other different things from the nearby shops.
They have enough security, hospital for the sick and also kcb bank for loans.
6
1.8 INDUSTRY
The business fall under telecommunication industry. It is made up of all telecommunication/
telephone companies and internet services. Providers plays a crucial role in the evaluation of
mobile communications and information society, within the sector of information and
communication technology.
that is computer study packages which will be 3000 per term which goes for 3 months. The
expected sales will be typing, printing and saving and storing of files in a computer. This will be
achieved t ensure that customer will exploit the problem of computer knowledge.
markets, this will increase the market share. There will be a market development to ensure that
there is introduction of existing products to new markets. There will be diversification growth
strategy. That is entering into new market or industry, one that the business doesn’t currently
operate in-while also creating a new product for that new market.
7
CHAPTER TWO
MARKETING PLAN
2.0 INTRODUCTION
This chapter compress of customers, competitors, market size, prizing strategy, sales tactics,
2.1 CUSTOMERS
Local customers will be the people around the area and will make sure that they will be attracted
by the business name. There will be individual customers where they will be sure bet to the
business. They will be natured to the best for them never to miss Also they will be international
2.2 COMPETITORS
Lemayian’s Near the hospital Few employees Open new Far from police
Opening and
It opens daily
closing hours are
customary
8
friendly.
Martin’s computer Enough room for Unskilled Adequate funds. Poor services.
Expensive of products
products
Low quality
products.
daily.
9
2.3 MARKETING SHARE
There will be an estimation of 100,000 people in the area around the business. This number of
people will be shared among the three competitors in different ratio. The number of the
35%
40%
business will be meet. Also, they will be applied to avoid the collapse of the business. The
business will have competitive prize to ensure that many customers will visit the business
regularly.
10
2.5 PROMOTION AND ADVERTISING STRATEGY
2.5.1 ADVERTISING STRATEGY
The business will be advertised by use of posters which will be posted all over the area and the
far end part for easy out rich of the inform to the institutional customers among others. Use of
speakers to attract the nearby customers which will improve the business to attain its goals. The
business as well will be advertised in television which will attract and pay attention to many
customers.
and pay attention to the individual customers. These promotion to customers includes buy many
get one discount, this will ensure the customer will acquire a lot of services in the business which
will give them a discount. Also, there will be credit to the individual customers to make stable
and strong customers. Charging system will be free to ensure that there is no complicates of
of customer by acquiring the services. There will be direct scaling, is the indication of the price
other than printing and post in the business rooms. Indirect scaling, also will be operated to boast
the business by meeting those customers who will not be able to reach the shop, personal scaling
also will be operated in the business to ensure that there is smooth provision of services.
accessible in the market. This means the transport is important to the customers. This will lead to
11
Retailor Customers
Retailor Wholesaler
Wholesaler Retailor
12
CHAPTER THREE
ORGANIZATION
3.0 INTRODUCTION
This chapter compress of organization, organization structure, manager and personal duties
wages pay, recruitment train and promotion. Renumeration train and incentives, licenses, permits
3.1 ORGANISATION
There will be several numbers of employees which will make sure the business will run
smoothly. The business will have the manager which will be the owner of the business. The
secretary with the experience working of two years and 25 years; supervisors will be also
required in the business to ensure all services and product supply are in order; it should be of 30
years old and working experience of 3years. the security man will be the one at the gate of exit
and entrance are located at the same place and should be above 18years old.
13
3.2 ORGANIZATION STRUCTURE
The manager will be the organizer of the business and give out the duties to the subordinate staff
Manager
Secretary
Supervisor
14
3.3 DUTIES, RESPONSIBILITIES, QUALIFICATION OF THE
PERSONNEL
PERSONNEL QUALIFICATION DUTIES RESPONSIBILITIES SALARY
Keeps the
record of the
job.
meeting correspondence
Managing
data bases
management. office.
accounts. duties
assigned to
15
employees
are well
done.
Security man Birth certificate Provides Making sure the Ksh 8000
Making
patrols
around the
compound.
3.4.2 TRAINING
The personnel will be trained on a duration of two weeks to ensure that they gate enough tactics
of working. This will improve the from not getting a lot of mistake during working areas. The
3.4.3 PROMOTION
The employees will be promoted after every three years of working perfectly 3.5 RENUMERATION
AND INCENTIVE
16
3.5.1 RENUMERATION
The employees will be paid a quarter of their salaries per two weeks of the month before end
months
3.5.2 INCENTIVE
There will be no food will be provided to the employees as the business is a startup and growing
business.
3.6.2 PERMITS
The business will get permit from the county government of Narok.
3.6.3 BY-LAWS
The business will operate its own activities by observing these by-laws include: Kenya power
NAROK
Postal Kenya
PO BOX 1300-9031
NAROK
17
3.7.3 Banking services
The business will have banking services from Kenya commercial bank (KCB) through which we
KCB bank
PO BOX
28-4612
NAROK
3.7.4 Insurance
The business will be insured by the Mawengo insurance company for the risk of fire
emergencies.
NAROK
PO BOX 200-401
NAROK
G4’S
18
G4|S Kenya
PO BOX 109-1302
NAROK
19
CHAPTER FOUR
PRODUCTION PLAN
4.0 INTRODUCTION
This chapter compress of production facilities and their equipment, monthly equipment
production and maintenance proposed workshop layout production strategy production process
the left side and upper side of the Olorte Primary School as well as right side of the Maasai
Academy. The surrounding areas will help the business to grow to its maximum expectation as
the product facilities will be fully utilized. The printing machine will make work easier to the
customers in the surrounding areas by using short period of time, about 10 to 20 giving out
maximum of 300 to 500 examination papers to the nearby school when ever necessary. This
20
3 Tablets Linux 10 2,000 20,000
Company
P.O BOX 100
NAROK
4 Chairs Ken chair 20 400 8,000
Company
P.O BOX
1250
NAIROBI
5 Dustbin Motat 2 200 400
Company
P.O BOX
1000
NAKURU
6 Monitors Hitech 2 25,000 50,000
Company
P.O BOX 230
NAIROBI
7 Mouse Hitech 2 500 1,000
Company
P.O BOX 230
NAIROBI
8 Cables Yards 12 300 3,600
Company
P.O BOX 219
NAIROBI
TOTAL 217,000
21
4.2.2 MONTHLY LABOUR REQUIREMENT
1 Manager 20,000
2 Supervisor 18,000
3 Subordinate 15,000
Total 65,000
PARTICULAR AMOUNT
Total 282,000
in the appropriate shelf. When a customer come for the service like learning he/she will start
passing his or her information and details from the security issue. The customer finally will enter
the working areas to acquire the resource required in his/her service. This will make sure there is
22
4.4 REPAIR AND MAINTANANCE
The equipment will be repaired at least 2 years of usage to improve the services to customers.
The some of the equipment that require repair and maintenance will be printers, computers,
cables and monitors. The appropriate cost of all the equipment’s will be 217,000 that will make
23
4.5 BUSINESS LAYOUT
SECURITY SECRETARY
OFFICE
MANAGER’S
OFFICE
ENTRANCE
SUPERVISOR’S
OFFICE
PARKING AREA
ACCOUNTANT’S
OFFICE
WORKING AREA
EXIT
SURBODINATE
STAFF WASHROOMS
GENTS LADIES
24
4.6 PRODUCTION AND SERVICE STRATEGY
The appropriate total cost that will take during the production process will be a maximum of
140,000 and a minimum of 100,000. This will ensure that process cost will be well skill in the
operation which will be store in an orderly manner for them to be secure and safe. This will
improve the service of business as the customers will acquire the document safely.
The one of them is license which will be giving regulations to the business from the government.
The permit also is a government regulation that will guide the business for it to workout
smoothly and successfully without any other disturbance. Safety Aid Health regulation are quite
a number that will guide the business operation to avoid some diseases. Some baskets in every
entrance in the business, wearing off face mask, use of spectacles while operating the machines,
use of appropriate sits or chairs while operating the machines, opening of windows while using
the room, cleaning of the room every morning before the working hours and no use of loud
music equipment in the rooms. Internal rules are also there for them to guide the service and
production of the business. The some of the rules are; no idling, no smoking, no noise making in
25
CHAPTER FIVE
FINANCIAL PLAN
5.1 INTRODUCTION
This chapter comprises of pre-operational cost, income and expenditure statement, projected
balance sheet, working capital, projected cash flow statement, break even analysis and
PARTICULARS AMOUNT
Electricity 4,000
Rent 10,000
Water 1,000
Insurance 6,000
Advertisement 6,000
Licenses 10,000
TOTAL 137,000
26
5.3 INCOME AND EXPENDITURE STATEMENT
EXPENSES
27
5.4 PROJECTED BALANCE SHEET
FIXED ASSETS
CURRENT
ASSETS
CAPITAL
LIABILITIES
28
Long term liabilities 350,000 400.000 450,000
29
5.5.1 PROJECTED CASH FLOW STATEMENT FOR THE YEAR 2026
JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DEC
Bal/bf 14800000 1334100 1327900 1379500 139950 1418800 1429100 142750 1476800 1423400 1423400
0 0
Cash sales 1575000 1405000 1400000 1450000 14750000 149050 1500100 1499000 155010 1495000 1490100 1500150
0 0
Tax 4000 5000 3000 5000 2000 45000 5000 45000 4000 45000 4500 45000
Parking 2000 2100 1900 2000 1500 1800 2000 1000 1200 1400 4000 4100
Debtors 6000 7000 5000 4000 45000 55000 6000 6500 6000 65000 8000 7000
Total cash 1587000 1419100 1409100 1409900 1461000 148300 1502300 1511000 156130 1507400 1506600 1515250
flow 0 0
Expenses
Electricity 9000 10000 8000 7000 85000 9000 9000 8500 9000 85000 10750 10750
Salary 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500
Advertisement 4500 - - - - - - - - - - -
Rent 9500 9500 9500 9500 9500 9500 9500 9500 9500 9500 9500 9500
Water 5500 5000 4000 4500 5000 4500 5000 5000 5500 5500 8000 8500
Total cash 99000 85000 81500 83500 84000 83500 84000 83500 84500 84000 88750 89250
outflow
Accumulated 1488000 1334100 1327900 1379500 1399500 141880 1429100 1427500 147680 1423400 1417850 1426000
cash/profit 0 0
30
5.5.2 PROJECTED CASH FLOW STATEMENT FOR THE YEAR 2027
JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DEC
Bal/bf 142600 158117 167642 172172 1624920 167742 1523870 152387 157662 162447 162272 163082
0 0 0 0 0 0 0 0 0 0
Cash sales 167000 175000 179500 169550 16250500 165000 1595500 165020 169505 169050 170010 175020
0 0 0 0 0 0 0 0 0 0
Tax 5000 3000 4000 45000 3000 5000 45000 5000 45000 48000 47000 4000
Parking 2500 2000 3000 2500 2000 2500 2500 2000 3000 4000 2000 2000
Debtors 4500 4000 3000 50000 45000 5000 4000 4000 4000 4500 4600 4900
Total cash 168200 175900 180500 170750 16260000 166250 1606500 166120 170655 170380 171140 176110
flow 0 0 0 0 0 0 0 0 0
Expenses
Electricity 6000 6500 7000 6500 5000 5000 65000 6500 7500 7500 6500 7000
Salary 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500
Advertisemen 9000 - - - - - - - - - - -
t
License 10000 - - - - - - - - - - -
Rent 9580 9580 9580 9580 9580 9580 9580 9580 9580 9580 9580 9580
Water 5750 6000 6200 6000 5500 6000 5550 8000 4500 3500 4000 8000
Total cash 100830 82580 83280 83280 82580 81080 82630 84580 82080 81080 80580 85080
outflow
Accumulated 158117 167642 172172 162492 16177420 158142 1523870 157662 162447 162272 163082 167602
31
cash/profit 0 0 0 0 0 0 0 0 0 0
Bal/bf 167602 186034 185617 192217 182217 187997 182497 178587 174527 168079 172135 171377
0 0 0 0 0 0 0 0 0 5 0 0
Cash sales 195000 192500 199050 189050 195010 189050 185070 181070 175050 179500 178550 179080
0 0 0 0 0 0 0 0 0 0 0 0
Tax 4000 5000 45000 4000 4500 5000 4500 3400 3500 2600 5000 5000
Parking 2000 3000 2500 1500 1200 1800 2000 2500 5500 4000 3000 3000
Debtors 6000 6500 7000 65000 7000 75000 7000 6625 6625 6600 6650 6625
Total cash 196200 193950 200450 190250 196280 190480 186420 182260 176612 180820 180015 180542
flow 0 0 0 0 0 0 0 0 5 0 0 5
Expenses
Electricity 7080 7000 7500 6000 7500 6000 5000 4500 8000 9210 8600 8610
Salary 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500 60500
Advertisemen 4000
t
License 10000
Rent 9830 9830 9830 9830 9830 9830 9830 9830 9830 9830 9830 9830
Water 5250 6000 4500 4000 5000 3500 3000 2500 7000 7310 7450 7490
Total cash out 101660 83330 82330 80330 82830 79830 78330 77330 85330 86850 86380 86430
flow
32
Accumulated 186034 185617 192217 182217 187997 182497 178587 174527 168079 172135 171377 171899
cash/profit 0 0 0 0 0 0 0 0 5 0 0 5
33
5.6 BREAK EVEN ANALYSIS
Variable cost
Total 160,000
Sales
1575000-160,000=1401000
1,340,000*100 = 89%
1,500,000
FIXED COST
PARTICULARS AMOUNT
License 15,000
Advertisement 70,000
Rent 10,000
Insurance 5,000
Total 100,000
34
Total-fixed costs *100
Sales
1,500,000-10,000*100 =94%
1,500,000
PARTICULARS AMOUNT
Pre-operational cost 40,000
License 15,000
Electricity 100,000
Insurance 50,000
Water 60,000
Rent 120,000
Total 385,000
FIXED ASSETS
Building 100,000
Machines 80,000
Furniture 70,000
Total 250,000
35
5.9 PROFITABILITY RATIO
Sales
21331840*100 = 96%
22379800
1694850*100 =95%
17829950
Sales
3401759*100 = 98%
34892550
36
APPENDIX 1
MAP SHOWING BUSINESS LOCATION
POLICE
STATION
KAMAU’S
GREAT SHOP
KCB
BANK
MELONOGASTER
COMPUTER
PACKAGES
MARTIN’S SHOP
OVERFLOWING
LIFE MINISTRY
37
APPENDIX 2
BUSINESS LAYOUT
SECURITY SECRETARY
OFFICE
MANAGER’S
OFFICE
ENTRANCE
SUPERVISOR’S
OFFICE
PARKING AREA
ACCOUNTANT’S
OFFICE
WORKING AREA
EXIT
SURBODINATE
STAFF WASHROOMS
GENTS LADIES
38