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Introduction:

Due to its Corporate Social Responsibility (CSR) programs, Crown Resorts, a well-known
Australian casino and resort operator, has received media attention. The effect of Crown
Resorts' CSR initiatives on the company and the environment will be covered in detail in this
discussion.

Background Information:

Crown Resorts has experienced a variety of issues with its corporate image and business
practices, including claims of unlawful activity and unethical behavior within the company. Crown
Resorts has started a number of CSR activities to show that it is committed to social and
environmental responsibility in order to address these problems.

Describe the issue:

Identifying whether Crown Resorts' CSR efforts have had a beneficial or negative impact on the
company and the environment is the current challenge.

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Advantages:

1. Improved Public awareness: Crown Resorts' CSR initiatives, such as charitable giving and
community participation programs, have helped to increase public awareness in a good way.
Crown Resorts has been able to repair its damaged reputation and win back the confidence of
stakeholders through assisting local communities and charity organizations.

2. Environmental Sustainability Efforts: Crown Resorts has made efforts to lessen its
environmental impact through programs including waste management and energy saving. This
dedication to sustainability is advantageous to both the environment and the shifting consumer
preferences for eco-friendly companies.

Disadvantages:

1. Inadequate Reforms

While Crown Resorts has attempted to address internal problems, some claim that these
efforts have not gone far enough. There are still allegations of wrongdoing and ethical
transgressions, indicating that further extensive reforms may be required.

2. Economic Burden:
The cost of carrying out CSR efforts might be high. The significant investments made by
Crown Resorts in these projects may have a negative effect on the company's financial
performance, especially in light of the difficulties the sector encountered during the COVID-19
pandemic.

Conclusion:

In summary, Crown Resorts' CSR initiatives have had both positive and negative impacts. On
the positive side, these initiatives have improved the company's public image and demonstrated
a commitment to environmental sustainability. However, there are concerns that the reforms
may not be sufficient, and the financial burden of CSR programs could affect the company's
bottom line.

Recommendation:

Crown Resorts should think about the following to further their CSR initiatives:

1. Conducting unbiased audits and investigations to fully investigate misbehavior claims.


2. Constantly keeping track of and enhancing environmental sustainability measures to conform
to best practices.
3. Striking a balance between the requirement for economic responsibility and financial
commitments to CSR activities.

By taking action on these suggestions, Crown Resorts can advance its CSR initiatives and have
a greater beneficial effect on the company and the environment. However, it must also be aware
of the constraints and difficulties posed by its CSR journey.

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