Nama: Gusti Taufan Febriansah

NPM: 177010041

Creative Brief
A. Brand Statement
Chuppa Chups globally stands for the platform of 'Forever Fun'. The brand encourages
the audience to not let fun be the casualty of growing up.
B. Project Background
Chuppa Chups has background history that letting people enjoy the lollipops more
fun. They developing the lollipops with a lot of flavour start from the sweetest one into
the sourest flavour at all. Chuppa chups focusing the brand to be famous at every sector
then introduce people that the lollipops is something general which everyone can enjoy it.
C. Target Audience
Child male and female from 6 years old into Teenager Male and Female 18years old.
D. Advertising Objective
New campaign to increase brand awareness and demand of the Chuppa Chups lollipop.
E. Consumer Message
Lollipops made as per your favourite taste and choice.
F. Key Consumer Benefit
Provide a sweets and melting without getting a sticky hands and more fantastic flavour.
G. Benefit Support
1. Whether it is melted sweets, it cannot getting your hand sticky with a good
composition for make consumer comfort while eat it.
2. More flavour released.
3. Eye catching packaging.
H. Competition
Push pop, gofress, yupi, milkita.
I. Advertising Tone
Trustworthy, delicious, comfortable, innovative, trendy.
J. Advertising Medium
Magazine advertising, Social network advertisements.
K. Mandatory Elements
Chuppa Chups logo, Real Product Image, Attention Drawing Text or taglines, Price and
Technology(s), Value, Availability, Company Website.