SOCIAL

MEDIA
PORTFOLIO
CONTENT STRATEGY & CREATIVE APPROACH
Ching’s |World Food Day

Context
Ching’s wanted to keep the World Food Day
message on a lighter note amidst all the preachy
communication over the social media.

Our Take
Here was our take on the lines of ‘sharing’ food to
communicate the good old thought of ‘sharing is
caring’, while keep the tongue in cheek humour alive.

It was perfect to cater the young digital audience &

put across the message in their lingo.
IIHM |Food Puns

Context
IIHM wanted to promote the idea of food
sustainability as an Independence Day Campaign
called #FreedomFromHunger.

The objective was to ask people to stop wasting food

and start donating. The former was the main highlight
with this series.

Our Take
Problems are better heard when the problem-facing
individual comes forward and speaks up. Thus this
series – If food had a take on its wastage.

We personified food and spoke to the audience in

first person with pun-intended tonality.

This garnered over 1500 organic likes. No kiwi-ing!

IIHM |Food Soldier

Context
This Swiggy campaign was purely for branding
purpose. It was a call-out awareness campaign
to call for Food Soldiers aka food volunteers of
IIHM.

Our Take
Since these volunteers were tagged as Food
Soldiers, we took this an opportunity to gauge
upon the idea of a warlike approach, only to
have it given a twist of ‘food’ in it. The
communication was also kept on the same lines.

It performed really well and scored a good

number of actions on it.
IIHM |Friendship Day

Context
Friendship Day is all about making new friends and
cherishing the old ones. But for a hospitality institute, it
all about the relationship of a hotelier with his
equipment.

Our Take
In order to have a hospitality plugin, we created a fun
series called #HotelYaar. This highlighted the strong
bond of a hotelier with his everyday equipment which
he/she can’t do without.

Please see the next slide for full series.

IIHM |Food Soldier

Context
This was a rich media campaign ad for
admission call. The idea was to highlight the
main pockets of hotel industry and promote
IIHM.

Our Take
Rather that talking about the benefits of a hotel
industry as a profession, we spoke about what
would happen if there were no hoteliers, chefs
and managers?

This communication did good branding for IIHM

by using a negative perspective.
OkCredit |App Feature Promotion

Context
OkCredit wanted to talk about its amazing app’s
features in a simple and subtle way so as to be easily
be understanble by Tier 2 audience, specifically the
young shopkeepers who are active on social media.

Our Take
How many times have we used onomatopoeia for our
communication? Since, Hindi language is full of it, we
used it to cater our audience by suing everyday
slangs like Jhikjhik, kitkit, chikchik, tiktik and built our
content around. It was accompanied by putting a
बंद on the everyday manual materials used by them.