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Case Study
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Rebuilding a Brand’s Presence Through a

Digital-Forward Platform
SERVICES

Digital Strategy
Cenlar is the largest, longstanding mortgage subservicer in the United States with a diverse Custom Web Development
portfolio of mortgage loans from more than 150 banks, credit unions, and mortgage bankers.
As a subservicer, Cenlar performs all the servicing duties on behalf of their financial institution Analytics Strategy
clients. Their mission continues to be the nation’s premier loan servicing provider and wholesale Experience Design
bank, delivering solutions to their clients that lead in quality, innovation, and flexibility.
Technical Consulting
Cenlar has seen substantial growth in recent years. With that, they are making significant
investments in digital, delivering an improved user experience for their client partners, prospects,
borrowers, employees, and potential hires. PARTNERS

Cenlar partnered with Bounteous to rebuild and develop Cenlar.com, providing a digitally-forward, Kentico
compelling experience while presenting content to key audiences in a user-centric, secure way.
Azure
Importantly, Cenlar.com also serves as the foundation for the external expression of their identity,
including their overarching purpose — being their clients' trusted partner each and every day. Google

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Proprietary & Confidential
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The Challenge
Cenlar was seeking a content management system
(CMS) that could potentially be a future enterprise
solution while addressing the needs of users with
improved UI and UX. They have a strong book of
business and expertise that sets them apart from
competitors, and when looking forward in digital, the
company needed to be poised for optimal growth.

About 38 percent of visitors come to the website from

their mobile device, so Cenlar was looking for a mobile-
responsive approach. In addition, with nearly 4 million
website visits per year, a stellar user experience that
presents content to different audiences, including
prospective and current clients, job seekers, and
homeowners, was crucial. Cenlar.com also experienced
unplanned influxes of traffic, which at times, the old
platform was unable to support.

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Proprietary & Confidential
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The Solution
We helped Cenlar define their business goals, audience, content, and functionality
requirements and measures of success through reviewing research, conducting a
CMS assessment, leading a sitemap workshop, and providing strategic
recommendations. Through stakeholder interviews, we garnered valuable
insights that helped us identify opportunities for growth.

We created a visual identity, designs, and content modules that enable Cenlar to
effectively tell its story and showcased the new, powerful imagery and rich color
palette. The redesigned website utilized Kentico to focus on key content for their
varying audiences and allowed self-servicing web-based tools and access to
client and homeowner portals. We developed a digital measurement strategy
with Cenlar and deployed Google Tag Manager and Google Analytics to meet
their data and reporting needs.

Significant changes were also made to the career page to reach more prospective
employees and convey Cenlar’s strong work culture and dedicated team
members. The comprehensive career section established Cenlar’s credibility to job
seekers through improved design elements to the job search functionality in
addition to an enhanced presentation of the opportunities and benefits of working
at Cenlar. We also worked with Cenlar’s third-party job posting application to
ensure design elements matched the overall visual aesthetic.

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Proprietary & Confidential
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The Results
Close collaboration between Cenlar and Bounteous allowed crucial security regulations to be in place prior to
launch. We optimized the site for digital analytics and streamlined how data is collected and passed to Google
Analytics through a new CMS, which enabled the Cenlar team to manage their platform and website more
efficiently. Post-launch, Cenlar was able to test and improve the user experience in ways that were not possible
before, which has been vital in creating clear paths for the user groups to easily find the information they need.

Cenlar’s CMS has the ability to be rolled out into a comprehensive Enterprise Solution. The efficient platform
enables the marketing team to monitor performance and quickly make adjustments to the site without relying on
IT, which has freed up the team’s responsiveness and bandwidth. The updated page hierarchy and navigation
improved the end-to-end user experience, and the website saw an increase in responsiveness by making it
simple for users to access the information and appropriate login pages.

Ultimately, the new Cenlar.com better showcases their identity, making it easy for financial institutions to learn
the key benefits of partnering with Cenlar.

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Proprietary & Confidential
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Bounteous has been like an extension of our team
throughout this project. They’ve provided best practices
and technology and issues recommendations. We’ve
collaborated really well together.

Eric Philp
DIRECTOR DIGITAL MARKETING

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Proprietary & Confidential
Let’s innovate together.
getinfo@bounteous.com
877.220.5862