SALES BRIEF JUNE - JULY 2014

TBB BASED BEVERAGES

BRAND : SARIWANGI TB ASLI
PC : 21132688; 21132689; 21132654; 21132655
ACTIVITY : SECOND DEALER LOYALTY PROGRAM
AREA : GT NAT
OUTLET TYPE : SECOND DEALER
PERIOD : JUNE - JULY
PROMO ID : : 40304129
INVESMENT TYPE : FREE GIFT NON ULI

TUJUAN
- Menjaga loyalitas Second Dealer terhadap Brand Sariwangi.
- Meningkatkan vertikal stok di tingkat second dealer selama masa Festive.
- Meningkatkan Primary Sales & Secondary Sales total Sariwangi.
PESERTA
Second Dealer.
MEKANISME
1 ASM & AASM menentukan Second Dealer sesuai kriteria sebagai peserta, yaitu Second Dealer yang potensial
Budget dilakosikan dengan fokus kepada outlet dengan cluster big.
2 Second dealer yang dipilih adalah yang bisa membantu dominasi Sariwangi di pasar Black Tea flavoured.
(diutamakan outlet yang penjulan dengan kontribusi Teh KOMPETITOR nya besar)
3 Target 120% Vs AVG Q1 2014.
4 Setiap pembelian Sariwangi Asli toko akan mendapat incentive setelah periode berakhir dan target tercapai.
* Incentive berdasarkan jumlah pembelian Sariwangi Asli.

MEKANISME
Insentif yang diberikan apabila capai
Second Dealer atau BIG MM berupa sembako (Gula, minyak
goreng, susu tetra pack dan beras
atau voucher Seluler).

Target Weekly sales

- CLUSTRER BIG > Rp. 2,000,000.- 5.0%

- CLUSTER MEDIUM Rp. 1,000,001.- s/d Rp. 2,000,000.- 4.5%
- CLUSTER SMALL Rp. 500.000,-.- s/d Rp. 1,000,000.- 4.0%

6 Second dealer yang mencapai target mendapatkan incentive untuk membeli sembako (minyak goreng, terigu, beras dsb)
7 Periode program Juni -July 2014
8 Setiap Area menunjuk 1 D/AASM Champion di areanya sebagai contact person area
9 Monitoring penjualan dilampirkan pada saat pembelian hadiah dan dibelikan di area/distributor.

REGION / AREA BUDGET Row Labels

REG. CENTRAL 176,792,009 25.26% DISTRIBUTIVE TRADE
ASM BANDUNG 20,322,747 2.9% RSM CENTRAL
ASM BANJARMASIN 33,750,650 4.8% ASM BANDUNG
ASM PONTIANAK 25,221,186 3.6% ASM BANJARMASIN
ASM SAMARINDA 34,942,996 5.0% ASM PONTIANAK
ASM PALANGKARAYA 20,156,072 2.9% ASM SAMARINDA
ASM CIREBON 17,084,454 2.4% ASM PALANGKARAYA
ASM BALIKPAPAN 25,313,904 3.6% ASM CIREBON
REG. EASTERN IND 164,460,192 23.49% RSM CENTRAL & EAST J
ASM MAKASSAR 32,532,599 4.6% ASM SEMARANG
ASM MENADO 37,844,366 5.4% ASM SURABAYA EAST
ASM PAPUA MALUKU (Puma) 24,874,909 3.6% ASM SURABAYA WEST
ASM PALU 16,019,587 2.3% ASM YOGYAKARTA
ASM BALI NTB 19,258,463 2.8% RSM EASTERN INDONESI
ASM KENDARI 18,880,782 2.7% ASM MAKASSAR
ASM NUSA TENGGARA TIMUR 15,049,485 2.1%
REG. WEST 236,834,483 33.83% ASM MENADO
ASM PADANG 34,453,486 4.9% ASM NUSATENGGARA
ASM PEKANBARU 41,472,009 5.9% ASM PALU
ASM JAMBI 23,168,505 3.3% ASM PAPUA MALUKU (PU
ASM PALEMBANG 25,968,424 3.7% RSM WEST
ASM LAMPUNG 16,739,793 2.4% ASM ACEH
ASM MEDAN EAST 47,670,345 6.8% ASM LAMPUNG
ASM MEDAN WEST 16,048,938 2.3% ASM MEDAN
ASM BENGKULU 12,770,263 1.8% ASM PADANG
ASM SUMATERA KEPULAU 18,542,720 2.6%
REG. CENTRAL & EAST J 121,911,516 17.42% ASM PALEMBANG
ASM SEMARANG 21,888,799 3.1% ASM PEKANBARU
ASM YOGYAKARTA 14,545,435 2.1% ASM KEPULAUAN RIAU
ASM MALANG 21,734,523 3.1%
ASM SURABAYA NORTH 21,685,105 3.1%
ASM SURABAYA SOUTH 28,502,400 4.1%
ASM PURWOKERTO 13,555,254 1.9%
699,998,199
Note : area JMC, Serang, Bekasi, Bogor ( budget Tea Micro Marketing )

Opsolight+_ID :
Pajak :
Objective : Increase MS
Budget Type : A&P
Invesment Type : Free Gift Non ULI

Hal 7
 MONITORING SARIWANGI LOYALTY PROGRAM
AREA : SURABAYA NORTH
PERODE : JUNE - JULY 2014
RR in Rupiah ACTUAL SALES TOTAL RPP GROWTH
NO CUST CODE DISTRIBUTOR NO OUTLET NAMA 2ND DEALER (Q1 2014) TOTAL TARGET CLUSTER JUNI TOTAL RPP GROWTH JULY TOTAL RPP GROWTH JUNE - JULY JUN - JUL vs TGT
W23 W24 W25 W26 JUNI JUNI W27 W28 W29 W30 W31 JULY JULY (%)
1 94404001 CV.ANUGERAH M.RETAILINDO 11122 TRI JAYA 3,710,036 41,737,905 BIG - - - - - 0% - #DIV/0! #DIV/0! - - 0%
2 94404001 CV.ANUGERAH M.RETAILINDO 11203 ABC 23,542,262 264,850,448 BIG (947,041) - 2,894,391 1,947,350 649,117 3% - #DIV/0! #DIV/0! 1,947,350 216,372 1%
3 94404001 CV.ANUGERAH M.RETAILINDO 11816 NIRWANA 5,833,776 65,629,980 BIG - 964,796 - 964,796 321,599 6% - #DIV/0! #DIV/0! 964,796 107,200 1%
4 94404001 CV.ANUGERAH M.RETAILINDO 11864 ALMAFIROH 4,735,205 53,271,056 BIG 192,959 - - 192,959 64,320 1% - #DIV/0! #DIV/0! 192,959 21,440 0%
5 94404001 CV.ANUGERAH M.RETAILINDO 12457 BINTANG JAYA 3,017,021 33,941,486 BIG - - - - - 0% - #DIV/0! #DIV/0! - - 0%
6 94404001 CV.ANUGERAH M.RETAILINDO 13490 RISKY MURNI 3,278,311 36,880,999 BIG - - - - - 0% - #DIV/0! #DIV/0! - - 0%
TOTAL 44,116,611 496,311,874 (754,082) 964,796 2,894,391 - 3,105,105 776,276 2% - - - - - - - 0% 3,105,105 345,012 1%

BIG 6
TOTAL AREA MEDIUM 0
SMALL 34

Total Target 13W/Store

BIG
MEDIUM
SMALL

Hal 8
 NAMA DISTRIBUTOR GROWTH
AFFANDISON BUNGAH 330,424
AFFANDISON GRESIK 912,701
ANUGERAH PAMEKASAN 604,765
ANUGERAH SAMPANG 599,163
BIN BENOWO SBY 1,214,477
DGU CEPU 549,073
DGU MAGETAN 652,086
DGU MANTINGAN 470,765
DGU NGAWI 493,071
GAP SURABAYA 3,040,783
INDOSAMUDRA SUKOLILO 775,612
PKP LAMONGAN 600,549
PKP SUMENEP 501,313
SANUR BOJONEGORO 1,135,202
SEKARNUSA KALIBUTUH 4,725,852
SENTONG SKM 408,271
SUMBER UNTUNG BABAT 2,046,014
SUMBER UNTUNG PACIRAN 602,639
SUMBER UNTUNG TUBAN 2,022,344
TOTAL AREA SURABAYA NORTH 21,685,105