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Evidencia 6 Video Steps to export

Ingles (Universidad Nacional Abierta y a Distancia)

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Actividad de aprendizaje 10

Evidencia 6: Video “Steps to export”

Presentado por:
Natalia Alejandra Muñoz Castañeda

Fase Ejecución

Instructor:
Jack Alfonso Torres Villamil

SERVICIO NACIONAL DE APRENDIZAJE SENA

Tecnólogo en Negociación internacional
Nro. de ficha 2282637
2022

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CONTENIDO

 Elabore una presentación en inglés, donde explique los pasos para realizar un proceso de
exportación, utilizando el presente simple y el presente progresivo.
 Grabe un video donde exponga la presentación del proceso de exportación que realizó en el
punto anterior, con el fin de afianzar la pronunciación y el uso adecuado de los tiempos verbales.

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INTRODUCTION
Within the steps to export it is necessary to check if the company is ready to export, identify
markets with opportunity, know the needs of the client and offer specialized services are some of
the aspects that must be taken into account when undertaking a plan service exporter.

EXPORT
Evaluate if your company is ready to export
 Must have sufficient production capacity to serve the export market
 The management of the company must be committed to the development of
 the export market and has the interest and capacity to commit personnel, time and
resources to the process
 Your company should have prepared an international marketing plan with defined
strategies and goals.

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OBJECTIVES
Identify opportunities and set clear objectives
One of the first steps of the export process for the services sector is to identifying which markets
there are opportunities for the product / service that is to be commercialized, and for this it is
necessary to set specific objectives.

ALLIANCES
Betting on alliances
To export more, alliances are essential, in this area Colombia has an advantage, and that is part of
the Pacific Alliance, an integration mechanism that opens the doors to the countries of this

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important trade bloc to different markets in the region. World, like Asians and Europeans. What
becomes an opportunity to continue conquering new niches?

MARKET
Do a market study?
For companies it is important to make analyzes that allow knowing different variables such as:
economic environment, socio-cultural, technological, legal, market prices, internal consumption,
required certifications, among other aspects according to the sector. In addition, doing internal
studies allows the company to identify how competitive it can become with its products / services
in certain markets. It is also interesting to study the competitors and investigate the sector in
which they are working and want to export.

NEEDS

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Understanding the needs of the client is the key

Factors such as estimation of demand, purchasing habits, preferred distribution channels, buyers,
users, influencers, demographics and psychographics of users, levels of consumption and the
purchasing process are crucial to know market preferences and reach precisely the Final client.

NORMATIVE
Identify the applicable regulation in the country of destination of your export
Regarding the issue of the physical presence of people, keep in mind the applicable regulations:
licenses, registration and authorizations to provide the service. In addition, immigration
regulation, visas and entry permits.

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