NAME OF PROJECT:

Tugawe Cove Cafe

PART I:

ACTUAL IMPLEMENTATIO SUCCESS

RECOMMENDED STRATEGIES TO RESPONSIBLE N SCHEDULE
BUDGET INDICAT
WEAKNESSES PROJECT / OBJECTIVES MEET THE JUSTIFICATION PERSONS/OFFI
NEEDED OR
ACTIVITIES OBJECTIVES CE TO DO START END
THE TASKS
 High
qualification According to Mark D. Winston,
standard based it's important to hire the right
on skill candidate because a new
It will Introduce  Priority the employee can directly influence
new experienced the productivity and efficiency
perspectives, applicants of your organization. Whether Meliton Baluis Jr. October 1, 2023-
Hiring of Employees 50,000 97%
Boost morale  Offer good you're seeking to fill a Manager October 5, 2023
and it will grow salaries managerial or entry-level role,
your business.  Giving it's often beneficial to onboard a
Lack of employee qualified candidate who's
employees compensation comfortable operating within
aside from your company's culture.
salaries
According to Ishan Gaba,
Highly productive employees
 Seminar/ help a company achieve its
To improve the
Conduct Training Webinar goals. Productivity boosts Meliton Baluis Jr. July 1,2023- July
current 20,000 95%
Program for staff  Coaching and morale and creates a company Manager 7,2023
workforce
mentoring culture of excellence, resulting
in an improved workplace
environment,
Extensive Continue To build brand  Make a Tiktok Continue emphasizing the Mrs. Marilyn 15,000 Continual 99%
and Constant emphasizing the awareness, account digital accessibility- According Silvestre
Marketing digital accessibility generate leads,  Do some mini to Abledocs, digital accessibility Sales and
and boost sales. vlogs about the can bring significant business Marketing Officer
café benefits, such as increased
 Continue customer satisfaction, loyalty,
uploading reels and retention. It can also
on ig and fb improve brand reputation and
 Boost post help businesses reach a wider
 Invite famous audience, including people with
pages of disabilities who represent a
 photographers significant market segment.
According to Kristina Martic,
Hiring a brand the purpose of this is to develop
 People who has
ambassador is a an efficient image by interacting Mrs. Marilyn
Hiring of the large
great way to with consumers. These Silvestre January 1,2024- May
Ambassador/Ambass influence such 50,000 95%
better engage individuals understand every Sales and 30, 2024
adress as beauty
your customers. aspect of a business' vision Marketing Officer
queens/ artist
statement, mission, functions,
and products & services.
According to Isabelle Watson,
It allows a seasonal deals not only gives
business to take
businesses the excuse to use
advantage of the  Seasonal
national and international
excitement by interior design Mrs. Marilyn
offering  Buy 1, Take 1 holidays that are already at the Silvestre December 1,2023-
Seasonal Deals forefront of consumers minds, 10,000 99%
seasonal deals  Exciting Combo Sales and December 31,2023
that only occur  Eye catcher but also the chance to get Marketing Officer
during that discounts themselves in front of new
season or audiences that they may not
holiday. otherwise connect with.

 Loyalty
To build brand
Rewards According to Molly Gabris,
loyalty by Mrs. Marilyn
 Discounts offering special pricing is a way
creating positive Silvestre August 16,2023 –
Offers promo  Freebie’s to build brand loyalty by 20,000 95%
moments of Sales and August 31,2023
 Online creating positive moments of
appreciation and Marketing Officer
Giveaways appreciation and value.
value.
Non Ma. Cecilia 50,000 90%
Availability A generator is a reliable source Magtuto September 1, 2023-
To prevent any
of Generator of backup power that enables Owner September 30, 2023
above scenarios
 Investing in your business to stay open, and
by providing
emergency allows your customers to stay
Invest in generator reliable and
equipment such connected. This modern-day
consistent power
as generator generator works on the principle
when an outage
of electromagnetic induction
occurs.
discovered by Michael Faraday
in 1831-32
Alternative To fix electricity  Installation of According to the office of
Electronic Resources rate and protect Solar Power Energy Efficiency and
against Renewable Enery, solar energy
unpredictable has an important role in
increases in reducing greenhouse gas
electricity cost. emissions and mitigating
climate change, which is critical
 to protecting humans, wildlife,
and ecosystems.

PART II

ACTUAL IMPLEMENTATIO
SUCCESS
RECOMMENDED STRATEGIES TO RESPONSIBLE N SCHEDULE
BUDGET INDICAT
THREATS PROJECT / OBJECTIVES MEET THE JUSTIFICATION PERSONS/OFFI
NEEDED OR
ACTIVITIES OBJECTIVES CE TO DO START END
THE TASKS

According to Carol
 Assign a risk
Scheunemann, it lowers the
manager
probability that a hazard or man-
To manage,  Create
made event has disastrous
Risk Reduction and mitigate or Evacuation Plan Meliton Baluis Jr. August 1,2023 -
consequences.To measure 5,000 98%
Management Plan avoid the impact  Coordinate with Manager August 15, 2023
disaster risk, you estimate the
of risk. Local
probability of hazard, assess the
Government
exposure of specific risk objects,
Unit
and calculate their vulnerability.
Natural
Hazards
According to Tanya Borthwick,
the emergency kit helps us deal
To keep the with a wide range of disasters:
Invest on Emergency safety of from hurricanes and fires to fly Meliton Baluis Jr. September 1, 2023-
 Long term 50,000 95%
Equipment employees and pandemics and earthquakes. Manager September 30, 2023
customers. This ensures that people can
prepare themselves at work, or
when eating the foods.

Highly  Listen to
Competitive feedback from Product improvement is the
To develop New
Industry customers and process of making meaningful
product and
employees product changes that result in
services that
alike. new customers or increased
Improve the product meet and exceed
 Comparing the benefits realized by existing Meliton Baluis Jr. July 1,2023 - July
and services customers’ 50,000 99%
competition customers. The two most Manager 31,2023
expectations
processes and popular ways to make product
result in
strategies improvements are to add new
customer
against your product features or improve
satisfaction.
own existing ones. (Des Traynor)

Highlight the To connect with  Focus on Brand Each customer’s preferences are 10,000 August 15,2023 - 98%
 different, there are a few
markers that standout restaurant
experiences share in common.
What consumers expect from a
customers and Purpose
uniqueness of the restaurant experience certainly Meliton Baluis Jr.
show what sets  Standarized
cafe varies depending on the Manager August 30, 2023
your brand offerings
restaurant type, but there are
apart.
some fundamentals that separate
the great restaurant experiences
from the forgettable ones
Sebastien Rankin, 2021)
Harnessing the strengths and
abilities of others from different
corners of your ecosystem is one
To Expand the of the most strategic ways for
customer base, businesses to scale their
 Benchmarking
brand innovation and solve complex Meliton Baluis Jr.
 Collaboration August 1,2023 –
Partnership awareness, challenges. Companies that Manager 15,000 96%
with local August 15,2023
overall reach initially grew organically need
artist/business
and service to look for new ways to drive
functionality. collaborative innovation that
delivers on what their customers
need today – and in the future.
(Paul Parisi, 2017)
According to Ivan Tarver, the
main goal of this is to increase
 Brochure
To increase conversions. Also, they help
 Online
their brand businesses grow. Without
Advertisements Mr. Carlo Sevelia,
New marketing awareness and advertising, you can’t tell the October 1,2023 –
 Radio Sales and 20,000 98%
campaign enable them to world about your fantastic October 31,2023
Advertisements Marketing Officer
reach new product, promote your services,
 Tagline
customers. find clients, and expand your
 Billboard
outreach.

Personal To help them  Respond to Mr. Carlo Sevelia, 5,000 Continual 99%
Connections to build a strong concerns According to Elizabeth Sales and
customers relationship  Be active on Wellingto, customer relations is Marketing Officer
with their social media. the company-wide process of
buyers.  Show your nurturing positive relationships
appreciation. with your customers . A great
 Calling cards customer relations strategy help
boost customer acquisition,
loyalty, and satisfaction.
 Targeting new markets can help
expand your coffee shop's
customer base and increase
sales. One approach could be to
research and identify
underserved neighborhoods or
communities in your area. You
can then tailor your promotions
and marketing efforts to appeal
To achieve high to the specific needs and
penetration  Create promo interests of those communities.
among the  Collaborate with Another option is to collaborate Meliton Baluis Jr. August 16,2023 –
Target New Markets 10,000 95%
narrowly local business with local business owners or Manager August 31,2023
defined target owners organizations. Partnering with
segments. nearby cafes, bakeries, or even
non-competing businesses, can
help you reach new customers
and create a sense of
community. You can also offer
joint promotions or discounts to
incentivize customers to visit
both businesses (Beanhunter)

Costly Creating a budget is an

Suppliers important pillar of your overall
success and security. It allows
 Negotiate costs Mrs. Christine
you to oversee and better
To prevent with suppliers Corpuz,
understand whether your June 1, 2023- June 7,
Budget Cost waste and  Value Finance Officer 5,000 89%
business has enough revenue 2023
reduce expenses Proposition
(incoming money) to pay its
Budgeting
expenses. Using a budget can
help you make more informed
financial decisions.
According to Ishan Gaba,
Highly productive employees
 Trainings help a company achieve its
Skilled and To improve the
 Hire skilled and goals. Productivity boosts Meliton Baluis Jr. June 14, 2023- June
Productive current 20,000 85%
productive morale and creates a company Manager 30, 2023
Employees workforce
employees. culture of excellence, resulting
in an improved workplace
environment,
Update pricing To achieve  Pricing Policy The theory of price is an Mrs. Christine 5,000 June 8, 2023- June 14, 95%
profit economic theory that states that Corpuz, 2023
 the price for a specific good or
Finance Officer
service is determined by the
maximization
relationship between its supply
and demand at any given point.

According to Teemu Raitaluoto,

reviews allow you to improve
 Survey
To help their upon issues that customers have
 Free Suggestion
company experienced. Having many Mr. Carlo Sevelia,
box
Asking for reviews understand positive reviews can improve Sales and 5,000 Continual 99%
 Poll everywhere
overall customer your company's social Marketing Officer
 Website
satisfaction. credibility and leave positive
maximization
impressions on potential
customers.

According to Nick Barney, it is

the way a company creates a
To creates a
relationship with its customer
positive
 Customer base to foster brand loyalty and
feedback loop Mr. Carlo Sevelia,
Engage with your Documentation awareness. This can be
Poor rating on that makes their Sales and 2,000 Continual 99%
customers  Personalized accomplished via marketing
review content more Marketing Officer
Relationship campaigns and web content as
feedback meaningful to
well as outreach using social
the community.
media, mobile devices and
wearable devices.

According to Meredith Wood

Published Mar 10, 2023 3:53
To increase  Promo p.m. PST, running a company
brand awareness  Giveaways giveaway can help you reach a
business name  Discounts variety of marketing goals: to Mr. Carlo Sevelia,
Showing
and/or an  Loyalty Cards promote products and services, Sales and 5,000 Continual 99%
Appreciation
advertising  Sharing reach new customers, increase Marketing Officer
message on customer the size of your mailing list,
them. experience engage with social media
followers or connect with other
local businesses.

PART III
STRENGTH RECOMMENDED OBJECTIVES STRATEGIES TO JUSTIFICATION ACTUAL BUDGET IMPLEMENTATIO SUCCESS
PROJECT / MEET THE RESPONSIBLE NEEDED N SCHEDULE INDICAT
 PERSONS/OFFI
OR
ACTIVITIES OBJECTIVES CE TO DO START END
THE TASKS

Excellent service in coffee shops

can be achieved through a
combination of factors including
employee attitude, promptness,
and personalization of service.
 Establish
They found that customers
Positive Café
To motivate the valued positive employee
Values
employees in attitudes, which were
 Foster Social
the organization demonstrated through
Connections
to take friendliness, helpfulness, and
High Service  Salary Increase Meliton Baluis Jr. June 1, 2023- June 30,
Excellent Service customer-centric professionalism. Overall, 50,000 99%
Culture  Employee Manager 2023
approach to providing excellent service in a
Recognition
their regular coffee shop requires a focus on
 Incentive Travel
duties and work the customer and their specific
activities. needs. By taking the time to
understand and anticipate their
preferences, employees can
provide a memorable experience
that will keep customers coming
back.(Furrer,Liu, and
Sudharshan 2007)

Quality Create Branding To strengthen  Maintaining the Meliton Baluis Jr. 50,000 July 1, 2023- July 95%
Products the brand quality of the A coffee shop can build a solid Manager 31,2023
position in the products reputation by offering quality
market by  Improve products. A major complaint in
creating a packaging this type of business is that the
connection with  Logo presence drinks don’t always taste the
customers and in packaging same. Using quality products as
developing a well as properly training staff
sense of trust can significantly reduce the
and loyalty chances of such problems
occurring. Pricing is important
too but not as much as value.
People aren’t always looking for
the cheapest cup of coffee.
Instead they are looking for
what tastes really great. They
don’t mind paying more when
they know that is exactly what
 they are going to get. For many
consumers their morning coffee
shop is a luxury that they offer
themselves.You will find many
of them are quite loyal so they
will be coming in daily or at
least several times per week.
(Karyn Lewis, 23)

Providing a range of options on

the menu means you increase
the likelihood of customers
finding a dish to suit their taste.
By appealing to a broader Meliton Baluis
 Add another audience, you improve the odds Jr., Manager
flavors of customer satisfaction. A well-
January,1, 2024-
Updated menu’s  Additional designed menu can influence Mrs. Marilyn 20,000 97%
January 31,2024
snacks and customers’ perceptions of a Silvestre
delicacies restaurant’s quality, as well as Sales and
increase sales by highlighting Marketing Officer
certain items and making them
more appealing to the customer.
(SONA KHACHATRYAN,
2023)

The island experience coffee

shop theory is a concept that
emphasizes the importance of
creating a unique and
 Staff from the
memorable experience for
Tugawe Cove
To foster the customers in coffee shops,
Resort
Tugawe café particularly those located on
 The same
mission to bring islands or in coastal areas.
Brand Bringing Island quality with the Meliton Baluis Jr. August 12,2023 –
the Island This theory posits that coffee 10,000 95%
Background experience products and Manager August 30, 2023
offerings to be shops can differentiate
services in the
accessible to themselves from their
resort
many. competitors by offering a
 Promotional
relaxing and enjoyable
Video
environment that captures the
essence of the surrounding
area.(Joseph Pine and James
Gilmore)

Aesthetic Continue promoting To make the  Advertise Mr. Carlo Sevelia, 50,000 July 1, 2023- July 98%
 One way to promote local
culture and artists in a coffee
shop is to display their work
on the walls. You could have a
rotating display of local artists'
paintings, photographs, or
other pieces of art. This not
only adds visual interest to
café standout, your cafe, but it also gives
through the use
Local Culture and attract local artists a platform to Sales and
appeal of social media 31,2023
Artist customers and showcase their work and gain Marketing Officer
platforms.
boost revenue. exposure. By promoting local
culture and artists in your
coffee shop, you not only
support the local economy, but
you also create a more
interesting, engaging
environment for your
customers. (Emily Siner, NPR,
2016)

PART IV:

ACTUAL IMPLEMENTATIO
SUCCESS
RECOMMENDED STRATEGIES TO RESPONSIBLE N SCHEDULE
OPPORTUNITI BUDGET INDICAT
PROJECT / OBJECTIVES MEET THE JUSTIFICATION PERSONS/OFFI
ES NEEDED OR
ACTIVITIES OBJECTIVES CE TO DO START END
THE TASKS
To increase the
chance of If there is one customer
succeeding and experience strategy that has
 Wide Parking
influence stood out during the past two
Making the shop Lot Mrs. Ma. Cecilia
labour, land, years, it’s convenience. Because
convenient and  Security Magtuto August 6,2023 –
Location raw materials of the pandemic, consumers 50,000 95%
accessible. Personnel to Owner August 12,2023
and the market have learned to enjoy more
patrol the area
Infrastructure, online experiences, delivery and
Services and other ways to simplify their
some other lives. (Shep Hyken, 2022)
influence.
Near to Offer Student Expanding  Student Coffee shops that offer Mr. Carlo Sevelia 30,000 July 1, 2023- July 95%
school friendly product and target market is Discounts student-friendly products and Sales and 31,2023
services a revenue  Promo services are becoming Marketing Officer
opportunity  Provide High increasingly popular. They
worth pursuing. Speed Internet recognize that students often
 Connection
 Loyalty
Programs
 Power Outlets
for charging
laptops need a cozy and comfortable
 Offers snacks place to study and socialize.
and pastries that Wang, D., Chen, Y., & Chen,
are affordable Y. (2018).
and convenient
for students.

Good online presence is great

marketing for your business. It
To continuously
also allows you to reach
improve
potential customers who may
marketing
 Associate with not have heard of your business
strategy to
Online existing delivery otherwise. Having a good online
ensure the
application Boost online services presence can help to build trust Mr. Carlo Sevelia
business thrives August 6,2023 –
& Home visibility and reach provider in your brand and increase its Sales and 20,000 99%
with better August 12,2023
delivery more customers.  Boost a post on visibility. An online presence Marketing Officer
brand
service Social Media also allows you to engage with
awareness,
Platforms. customers in a more direct way.
engagement,
With social media, you can
loyalty and
answer questions and provide
interactions.
customer service quickly and
conveniently. (Haelsoft, 2023)

Growth and Maintain giving High To reach out to  Franchisee Meliton Baluis Jr. 50,000 October 1,2023 –
expansion Product and services a new group of  Put up stalls Franchising provides a company Manager November 31,2023
customers and the opportunity to be local yet
to grow the size scalable and consistent. This
of its business. type of growth is difficult to
achieve as a corporate entity 90%
alone.New franchise owners
looking to open a location in
their particular community or
market often have a deep
understanding of the needs and
sentiments of that community.
By expanding into new
 territories and regions via
franchising, your company’s
services are made available to a
wider audience, both
diversifying and localizing your
reach. (Pete First, 2022)

The benefits of expanding a

business include reducing
external risks (such as those
Introduce to posed by competition, the
To offer goods
a larger Access Bigger  Introduce to a market, or technology changes). Meliton Baluis Jr. December 1,2023 –
and services 50,000 90%
geographical Market large audience Expansion can also enhance the Manager December 31,2023
across borders
Area impression of greater financial
viability: larger businesses often
look more appealing to investors
and lenders.

Prepared by:
Leader: Jessa mae Navales
Member; Anne Mercie Bancaso
Angel Azuela
Chene Lyne Valenzuela
Donna Palcon

Submitted to:
Dr. Maria Theresa Manzano
BSTM 1B Strategic Management Instructor