TOURBiNE

Crash Course in Heritage Interpretation

Study Guide
TOURBiNE
GRANT AGREEMENT NUMBER: 101093302
Support young people with fewer opportunities (NEET) develop
entrepreneurial mindsets with transversal key
competences and digital skills to secure (self-) employment
through community-based tourism

https://project-tourbine.eu/
 ACRONYM
TOURBiNE

TITLE
Diversifying tourism offers in peripheral destinations with
heritage-based products and services, stakeholder-skills
alliances to internationalize locally operating micro-
enterprises

CROSS-BORDER PARTNERSHIP
• TURKEY: KONYA BUYUKSEHIR BELEDIYE BASKANLIGI
• HOLLAND: STICHTING FOR EDUCATION ON AGILITY
LIBERATING STRUCTURES
• GREECE: ARTIFACTORY
• BOSNIA-HERZEGOVINA: UDRUZENJE "MLADI
VOLONTERI"
• JORDAN: JORDAN YOUTH INNOVATION FORUM
SOCIETY
• TUNISIA: DEVELOPMENT, PROMOTION & SUPPORT
FOR LOCAL INITIATIVES
• EGYPT: MIHI FOR TRAINING AND
• DEVELOPMENT

https://project-tourbine.eu/
CONTENTS

ACRONYM ................................................................................................................ 0
TITLE.......................................................................................................................... 0
CROSS-BORDER PARTNERSHIP ................................................................................ 0
CONTENTS ................................................................................................................ 1
SUMMARY ................................................................................................................ 3
TRAINING COMPONENTS ........................................................................................ 4
Admission ............................................................................................................. 6
Duration ................................................................................................................. 6
Official Language .................................................................................................. 6
Objectives .............................................................................................................. 6
4 Modules .............................................................................................................. 6
TRAINING OUTCOMES ............................................................................................. 7
Tutoring Schemes .................................................................................................. 8
e-Support ............................................................................................................... 8
Assessment............................................................................................................ 8
Assistance ............................................................................................................. 8
LEARNING OUTCOMES ............................................................................................ 9
3.1 MODULE 1 “HERITAGE INTERPRETATION” ................................................. 9
3.2 MODULE 2: “SIGNIFICANCE ASSESSMENT” ............................................. 10
3.3 MODULE 3 “EXPERIENCE DESIGN” ........................................................... 10
3.4 MODULE 4 “EXPERIENCE DELIVERY” ........................................................ 10
3.5 ONSITE TEACHING AND LEARNING ......................................................... 10
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SUMMARY
 The 4th Industrial Revolution has required
the workforce to adapt and learn new skills
in a fast-moving technological pace.
However, it was the lock down of the
economy in 2020 that ignited remote
working and new types of productivity and
innovation, demonstrating that only those
adepts at lifelong and self-directed
learning, and learning from the experience
of others will be at advantage.
 To assist NEET communities (young people
not in employment, education and training)
apply the technology-intense-experience
along with transversal skills and an
entrepreneurial mindset, TOURBiNE
investigates the future of work in the tourism
sector as per the 2021-2017 EU Education
Area and Digital Strategy and the 11
European Youth Goals 2019-2027 and
suggests strategies to link training with
portfolios of demonstrable evidence of
transversal skills, micro-credentials, and
validation methods in the community of
practice.
 TOURBiNE establishes long lasting
partnerships in Turkey, Netherlands,
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Greece, Jordan, Bosnia-Herzegovina,
Egypt and Tunisia in order to: a) mitigate
skills gaps in education/training caused by
rapids shifts in technology and society; b)
promote transversal key competences and
rewind the tourism service design; d) assist
employers recruit and retain talents. Το
boost innovation and connect teaching and
learning practice to the world of work, the
Partnership is launching an industry-related
and praxis-validated SKILLS
INFRASTRUCTURE for low-carbon i-tourism
services.
 Youth empowerment is ensured through
novel qualifications/competences and the
industry-related OPEN DIGITAL BADGE
certification, acquired in non-formal and
informal settings and the direct
participation in 32 OER, Training, Teaching,
Crash Courses and Digital Skilling Tools and
the design and delivery of 6 i-tourism
services: the Experience-Based Tourism
Route; 6 Heritage Games; the Community-
based Tourism App presented to industry
players at the World Tourism and Travel
Fair ITB Berlin 2024.
 TRAINING COMPONENTS
1. VIRTUAL DESK
AND KNOWLEDGE
TOOLKIT The TOURBiNE
Virtual Desk and Knowledge
Toolkit designs is an i-Cloud
working area moves local
stakeholders from desk computing to
cloud computing by providing a Virtual
Desk to organize content, ideas and service
prototypes. The Virtual Desk enables
convenient, on-demand network access to a
shared pool of configurable computing
resources (e.g., networks, servers, storage,
applications, and services) that can be
rapidly provisioned and released with
minimal management effort or service
provider interaction.
2. COURSE 2
A hybrid learning
methodology enables
tourism professionals to
manage information, exchange
data, visualize trends and connect to
social media tools providing full transparency in
Project development and achievements.
The e-Course offers 4 Modules to
participants 1. Heritage Tourism Industry; 2.
Heritage Tourism Planning; 3. Leisure Time
Management; 4. Heritage Tourism
Marketing. Activity 4.2 is directly
interconnected with the 4 Transnational
Study Visits.
3 POCKET LIBRARY
The Pocket Library is
cognitive-driven multi-
mediathek, which facilitates
domain specific knowledge
acquisition and transfer in vocational
learner settings. The Pocket Library is
the collection of media material produced
across the Project Life. It works as an
indicator of trends, problems, solutions,
deviations, new potential services and
products since media materials can be
generated and uploaded in almost real-
time using the local ICT access points
provided by the project.
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4 EDUCATIONAL
AV RECORD
New training is
required to innovate and manage
novel products and services that
today are not connected to real needs
and demands of users of cultural products
and services worldwide. Authentic stories have a
stronger impact on the consumer. TOURBiNE
utilizes the Vimeo Media Channel as an
amplifier to encourage the acquisition of new
skills, supporting at the same time parties
involved to provide for feedback about
activities, outputs, qualities of deliverables and
impact of results in the territory all across the
Project life. The TOURBiNE Vimeo Channel is an
effective tool to transfer parties involved the
particular knowledge that can be transformed in
a new service or product. The Vimeo Media
Channel is thus linked to new services to be
implemented in the Project Area and Social
Media.
5 ONSITE
TEACHING AND
LEARNING
TOURBiNE aims to
advance heritage tourism by delivering
high quality experiences at heritage
places and communicating cultural values:
from natural monuments and ecosystems to sites
and collections, from the arts to traditions and
handicrafts. It is needed to demonstrate how the
values of tangible-intangible, movable-
immovable and spiritual heritage assets can
become catalysts for regeneration and
development by being revealed and
communicated. Therefore, the TOURBiNE the
Crash Course in Heritage Interpretation offers
onsite training via:
• 4 Study Visits in Konya, Turkey; Chios,
Greece; Berlin, Germany and
Alexandria, Egypt
• 4 onsite lectures in Konya, Turkey; Chios,
Greece; Berlin, Germany and
Alexandria, Egypt
• 4 evaluation workshops in in Konya,
Turkey; Chios, Greece; Berlin, Germany
and Alexandria, Egypt
 Admission
The Crash Course develops a
multidisciplinary, participatory knowledge
platform fully capable to adapt to multicultural
environments and attract a wide range of
different learner groups without restrictions to
professional background, sex and age
stereotypes.
The Pool of Learners consists of a minimum of 60
attendees who will be given access to the
Platform and implement the e-Course’s
according to the timetable. At the beginning of
every week Course Participants may
acessdocuments regarding the basic study
materials and the weekly tests.
Duration
The Crash Course is starting on August
29, 2023 and completes on September 19,
2023. All sessions will be recorded and made
accessible to the learners. It stays open for 20
weeks. 4 Study Visits and Evaluation Workshops
are linked to the Crash Course (Konya, Chios,
Berlin, Alexandria).
4 Modules
4 Modules are included in the Course: M1
“Interpretation Basics” will deliver the concept of
interpretation, tools and procedures to create
simple interpretive products. M2 “Significance
Assessment” is a methodological approach
based on criteria for the assessment of cultural
heritage resources from natural and man-made
environment, accompanied by tourism modifiers,
which guarantee the appropriateness of the
resources to enter the tourism market. M3
“Experience Design” will deliver skills for
planning interpretive products and services and
M4 “Experience Delivery” will act as a guide to
help students compose their examination thesis
as well as revise the newly acquired
multidisciplinary knowledge. The modules will be
accompanied by a short description containing
information about scope and fruitful use of their
contents.

Official Language
The Training language is (English and
therefore, the Platform, the reading material,
the tests and anything written in forums, via e-
mail etc. will be in English.

Objectives
to facilitate NEET communities
comfortably access open educational resources
and networks in the geographical area covered
by TOURBiNE and beyond, and thus enhance
training and labor market options and learner
satisfaction, a new educational vision is required
along with praxis validated tool to optimize
understanding and assist the presentation of
information in a manner that encourages learner
activities, ensuring permanent results TOURBiNE
acknowledges that not only businesses and
stakeholders directly involved in tourism
influence the quality of visitor experience at
heritage places. Cultural heritage authorities
and operators, businesses involved in material
cultural heritage, souvenirs and handicrafts;
businesses involved in cultural heritage
communication; museums and sites involving
interpretation and high tech to produce learning
experiences etc. may complete, enhance or even
destroy the place experience.

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TRAINING
OUTCOMES
The Course offers a detailed design of
how-to-plan and implement a cognitive,
emotional and multisensory experience at
heritage place. The Course facilitates the
process of understanding and unlocking resource
inherent values. It introduces users to
systematized categories of primary cultural
values such as the historic, aesthetic, scientific,
research or technical, social or spiritual values of
assets. The significance level is to be evaluated
by comparative criteria such as: provenance,
representativeness, rarity, condition,
completeness or intactness and integrity of each
resource. It transfers validated knowledge how
to utilize heritage and deliver visitor friendly,
physically, economically and intellectually
accessible heritage attractions, which meet
visitors’ needs and market requirements, while
maintaining their authenticity and integrity.
EXPERIENCE-BASED
ROUTE
Following the COE tradition
for the European Cultural Routes,
TOURBiNE innovates not through the
assemblage of geo-locations across a
line, but with an integrative experience at each
location. By defining the places as the great
imperative, a scenario full of objects is created
for each place represented, enabling visitors to
select desired objects in the locations of interest
with a total of 70 different heritage objects
unified as a pluralistic experience in the Project
Area. Each PP develops 10 heritage narratives
and promotes a viable heritage consumption
mix, enabling integrative access to a series of
end-users (locals, tourists, visitors, commuters,
consumers etc.). A set of priorities has been
formulated to convert cultural assets into an
integrative experience: (A) an integrative
cultural heritage product by managing
information concerned with mental, economic,
social and physical accessibility of respective
assets; (B) an interactive learning space by
effectively managing leisure time offering
enjoyable and memorable experiences; (C) a
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creative, collaborative and constantly evolving
learning space to promote innovation and
entrepreneurial activities. 30 heritage
attractions in the Project Area bound together
with a common theme “Authenticity in past and
present” become the Project Area ambassador
for a multicultural and multigenerational
audience, demonstrating the skills of 6 NEET
communities to the employer market.
6 HERITAGE GAMES
TOURBiNE will exploit game
design techniques, game
thinking and game mechanics to
enhance non-game contexts in the
selected heritage places and thus
produce a non-exchangeable edutainment
experience for visitors. With gamification
applying to non-game applications and
processes, the 7 heritage games will facilitate
non-captive audiences to experience the sense
of the place and acknowledge the values of
heritage. TOURBiNE offers an unprecedented
opportunity in the tourism sector to apply
gamification and making technology more
engaging, by encouraging the audience to
engage in desired behaviors, by showing a path
to mastery and autonomy, by helping to solve
problems and not being a distraction, and by
taking advantage of humans' psychological
predisposition to engage in gaming. It is common
ground that gamification encourages people to
perform tasks that they ordinarily consider
boring, such as completing surveys, shopping,
filling out tax forms, or reading web sites.
Available data from gamified websites,
applications, and processes indicate potential
improvements in areas like user engagement,
ROI, data quality, timeliness, or learning.
TOURBiNE will capitalize on gamification and
present 6 heritage games complementary to, the
Experience-Based Route. New methodologies of
learning allow for the acquisition of knowledge,
skills, and basic competencies are becoming
participatory in nature, where learning is
produced by means of the student’s personal
experience. In this sense, education and
gamification go hand in hand, not only in a new
technological environment, but also in an
educational one as well.
COMMUNITY-BASED APP
The Community-based Tourism
App shall exemplify a new cultural
communication pattern needed at
destination level to reconfigure
storytelling and directly engaging visitors. If
a story is compelling, it increases interest and
curiosity and encourages integration which in
turn supports the cognitive approach.
Storytelling reconditioned in a digital language
specific to cultural goods, helps to decode the
symbolism behind with which the artists hide
reality and bring with them emotion, and the
emotion helps the audience to navigate within
the own wealth of ideas to search for and
rebuild the meaning of experiences at places
with cultural significance. The awareness of
having understood, strongly influences audience
satisfaction, strengthening the attention in all
future processing, releasing new energies for
learning. Information, the raw material of a
narrative structure, comes from the specific study
of the work of specialists, but it cannot build an
experience per se. Narrations on the contrary
derive from a creative approach to that
information, and are articulated in an artistic
language according to the advanced ways and
consolidated in the public. In this vein, each
Partner delivers the app content, suitable to fit
in the mobile application (APP), which includes:
the gamified story telling part of the APP using
5 place attractions in each destination so that 30
attractions in the Project Area build the
prototype of the SKILLS SET envisaged, with 60
trainees committed to the process. PP2 (SEALS)
will deliver the technical application (APP)
incorporating the 5 heritage games in Turkey,
Greece, Jordan, Egypt, Bosnia-Herzegovina
and Tunisia.
Tutoring Schemes
At the beginning of every week, Course
Participants download documents
regarding the:
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• BASIC STUDY MATERIAL, which they have
to complete until the end of each week. In
addition, they can download the
• EXTRA STUDY MATERIAL. By the end of
each week Course Participants have to
complete and send back to the tutors (LP)
a small test
• EXERCISES help learners to better
understand the Study Material.
• GAME PLAN which is mandatory to
complete it, after the completion of the
Gamification Course
e-Support
The Crash Course is hosted the MIRO
Platform, at:
https://miro.com/app/board/uXjVMsDM8Ag=
/
The process of implementation is based
in the use of MIRO e-Learning platform that can
guarantee easy access to the study material as
well as all necessary communication procedures
(learner-to-learner, learner-to-teacher).
Assessment
TOURBiNE offers a triple mechanism to
assess participant skills and prepare them to
become expert professionals in the sector of
tourism management: Weekly auto-corrective
comprehension tests in digital environments, in
and the Game Plan are the prerequisite for the
overall success. The 2 assessment steps are
designed in didactical progression, offering the
possibility to repeat steps in case of failure.
Assistance
For issues related to the e-learning
process and content, please contact the tutors.
You will find the necessary contact information in
the topics at the MIRO Platform.
For technical issues related to the use of the
platform, please contact the site administrator.
The technical contact info is on every page of the
platform.
For any other issue, please use the
“Contact Info” found on every page of the
platform.
LEARNING OUTCOMES
TOURBiNE creates a framework for
professional up-to-date heritage management
conjugating heritage knowledge with tourism
planning, using a cognitive "interpretive
approach" and didactic tools deriving from
instructional design familiar with brain
architecture. The Training connects knowledge
and learners’ needs with tools, methods and
policies of the TOURBiNE will add value to
heritage interpretation practices from a set of
basic skills into a multidisciplinary process such
as Interpretive Planning (IP), aiming to create
tools and methods to create industry related
product and services resulting into greater
protection and consumer satisfaction.
Participants learn how to identify, signify,
valorize and manage natural and cultural
resources, by defining heritage values and
formulating an area’s heritage typology
especially designed for culture and tourism uses,
in order for them to safely enter the global
market. Tourism as a place-based activity
generates destination identity at different
scales, defining places as the great imperative.
TOURBiNE teaches how-to create a non-
exchangeable image for given heritage
resources/places able to attract diverse
audiences:
• Planning interpretive products and services
for different audiences in recreational
settings
• Developing heritage typologies on the basis
of distinctive and visit-worthy features
• Creating sustainable tourism uses in
heritage environments (natural and man-
made)
• Signifying and Marketing Heritage
Resources for cultural consumption and
tourism
• Evaluation Methodologies
• Interpretive Plans and Applications
All 4 MODULEs are designed to deliver 3
main outcomes following a hierarchical
progression in the respective scientific field:
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A. Domain specific
knowledge acquisition
(learn)
B. Domain specific skill
development (execute)
C. Domain specific
expertise (implement)
3.1 MODULE 1
“HERITAGE
INTERPRETATION”
MODULE 1 “Heritage
Interpretation” involves consequently much
more than mere transmission of knowledge
and facts: it is a system for decoding messages
of diverse complexity and a high degree of
ambiguity. It employs codes accessible to
visitors, enabling them to connect with heritage
presented to them in virtual and in situ
environments by experiencing and
understanding through their senses and cognitive
abilities. By providing visitors with relevance
Heritage Interpretation makes them a part of
the experience. M1 teaches heritage
interpretation as a main communication medium
in recreational and leisure settings. M2 exploits
the different ways of communicating as a means
to bridge the spatiotemporal distance between
visitors and resources.
Learners are offered a methodology to
classify a place’s assets to heritage classes in
order to further select distinctive and visit-worthy
features and to produce a place’s identity.
Learners familiarize with the Significance
Assessment Process, a methodological approach
based on criteria for the assessment of cultural
heritage resources from natural and man-made
environment, accompanied by tourism modifiers,
which guarantee the appropriateness of the
resources to enter the tourism market.
 3.2 MODULE 2:
“SIGNIFICANCE
ASSESSMENT”
MODULE 2 deals with the
significance of heritage items, objects,
collections and places, introducing participant to
the genius loci, a place’s identity and spirit.
Significance of assets is a crucial issue, as it build
the travel motivation in tourism, and the basis for
the sustainability for heritage. Significance
places heritage into its proper value and its
broader cultural and social context and
emphasizes the importance of interpretation in
the understanding and valuation of heritage. M2
demonstrates that heritage tourism may offer
even small communities’ economic growth and
employment diversification, improve the
residents’ income, enabling young people to
stay in their local communities. Learners acquire
knowledge about how to signify, plan and
manage tourism attractions and how to develop
experience-based tourism products and services,
whereas the understanding of tourism
accessibility is of crucial importance for the
overall success.
3.3 MODULE 3
“EXPERIENCE
DESIGN”
MODULE 3 and Tunisia. Trainees will learn how to design
delivers higher interpretive
skills for planning holistic
interpretive products and services
with specific market value. It exploits
consumer and visitor experience
opportunities provided by given resources
in given cultural consumption contexts, and caters
for experience diversity. Learners acquire that
visitors come to attractions for very different and
sometimes conflicting reasons and learn how to
provide opportunities for a range of visitor
experiences as an important part of sustaining
the attraction’s quality. By providing a diversity
of settings, learners accomplish a double task:
firstly the offer visitors to select products and
services close to their visitation motives and
secondly a diversity of experiences helps to
avoid the conflicts that often occur among visitors
who expect various outcomes from their visits.
M3 deals also with the concept of
leisure time, as a post-fordist good and its
economic value in cultural heritage tourism and
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other consumption settings. The main learning
task is to realize that leisure time has always a
restricted, non- refundable time budget and is
very much exposed to external risks. Direct
accessibility to resources is therefore crucial for
the success of a given product. Learners acquire
how develop and implement successful leisure
time products and services exploiting
opportunities offered in the recreational and
leisure settings.
3.4 MODULE 4
“EXPERIENCE
DELIVERY”
MODULE 4 aims to undertake a review
of what is an experience. M4 follows the
definition of the philosopher John Dewey in his
seminal work “Art as an experience”, published
in 1933 in New York. Dewy’s definition: sounds:
“experience is the result, the sign, and the
reward of that interaction of organism and
environment which, when it is carried to the full,
is a transformation of interaction into
participation and communication”.
Consequently, if an experience is not
transformative, then is not an experience; this is
the leading principle for the design of the games
in Turkey, Greece, Jordan, Bosnia-Herzegovina
their games by playing games.
3.5 ONSITE
TEACHING AND
LEARNING
TOURBiNE aims to advance
heritage tourism by delivering high quality
experiences at heritage places and
communicating cultural values: from natural
monuments and ecosystems to sites and
collections, from the arts to traditions and
handicrafts. It is needed to demonstrate how the
values of tangible-intangible, movable-
immovable and spiritual heritage assets can
become catalysts for regeneration and
development by being revealed and
communicated. Therefore TOURBiNE Intensive
Training Course offers onsite training via:
• 4 Study Visits in Lagopesole, Italy; Race- • 4 evaluation workshops in Lagopesole,
Fram, Slovenia. Berlin, Germany and Italy; Race-Fram, Slovenia. Berlin,
Trabzon, Turkey Germany and Trabzon, Turkey
• 4 onsite lectures in Lagopesole, Italy;
Race-Fram, Slovenia. Berlin, Germany
and Trabzon, Turkey

https://project-tourbine.eu/
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