Video Planning Guide

Movie Title: A VR Tour to the SWAMP (Ben Hill Griffin Stadium)

Author(s): Congzhi Ma and Jingxin Jin

Purpose of the 360/VR Video (Instructional Problem):

Provide the main idea and the 3-4 main points. Also, identify the learning condition prompting you to
use 360 immersive video as an optimal means of communication. Finally, articulate the function your
video plays.

The main purpose of this video is to help students get familiar with the Ben Hill Griffin Stadium, also
known as the SWAMP. To give students a better understanding of the team's history, we would
introduce the four corners of the stadium, which would help them know how many championships the
gators have won and the stadium's nickname. At last, we would introduce the statues and sports shop
outside of the stadium to help them know the gator legends and where they can purchase the sportswear
of the football team.

We use this video as a main part of an online introduction to the stadium so that students can visit it by
themselves anywhere they want.

Target Audience (Learner and Contextual Analysis):

Students at the University of Florida are the main target audience. Some students may never get the
chance to visit the “SWAMP” since they may not have time to go to a game and the price of the tickets
is a little bit expensive. Some students may go to many games but do not have a deep understanding of
the team's history or what the big letters on four corners represent. This video will help both groups have
a deeper understanding of the stadium and the team.

Instructional Objectives:
Provides details about the type of learning and performance that is expected.

Identify the location of the Ben Hill Griffin Stadium.

Tell the total capacity of the stadium.
Tell when the stadium was built.
Tell the nickname of the stadium.
Identify the mascot of the University of Florida football team and the names of the mascots.
Tell how many SEC championships and national championships the Gators have won.
Name the three Heisman trophy winners of the Florida Gators.
Tell what the Heisman trophy stands for.
Tell the location of the sports shop and list at least three items they can purchase from there.
Identify what is the Bull Gator statue in honor of.

Location Survey
This is your analysis of the location where you will shoot the video.

Since we chose the SWAMP as our virtual tour location, we would like to specifically introduce every
characteristic part of this stadium including the four corners of the stadium, Heisman trophy winner
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statues, bull gator sculpture, and the gator sportshop. By introducing these parts of the stadium, students
can have a better overview of the football team, the history of this stadium, and where they must go to
visit.

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Storyboard: Each table represents 15-20 seconds

SHOT # PURPOSE
1 To see the outside of the stadium and know where the stadium is located.

SUBJECTS Ben Hill Griffin Stadium

(people, things, etc.)
ACTION No actions here
(movement in the shot)

AUDIO A brief introduction about the location of the stadium

(speech, music, Background music: I won’t back down
background noise, etc.)

SHOT # PURPOSE
2 To have an overview of how the stadium looks inside. We will also introduce
some basic knowledge about the stadium like the capacity, designer, name
source and so on.

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 SUBJECTS The inside look of the stadium
(people, things, etc.)
ACTION We walked into the stadium and shot a full view of the stadium inside (seats,
(movement in the shot) filed, scoreboard…)

AUDIO We would introduce some basic numbers and history about the stadium as we
(speech, music, walked into the stadium and visit it
background noise, etc.) BGM: I won’t back down

Storyboard

SHOT # PURPOSE
3 To understand why the Florida football team is called the Florida Gators

SUBJECTS The corner of “this is the gator country”

(people, things, etc.)
ACTION Slowly move up from the first row
(movement in the shot)

AUDIO Introduce the mascot “gators”, and the name of the two gators.
(speech, music, BGM: I won’t back down
background noise, etc.)

SHOT # PURPOSE
4 To understand why the Ben Hill Griffen Stadium has the nickname of “the
Swamp”

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 SUBJECTS The corner of “this is the Swamp”
(people, things, etc.)
ACTION Slowly move up from the first row
(movement in the shot)

AUDIO Introduce that the name SWAMP is the habitant of the gators and the slogan
(speech, music, “the swamp, only gators get out alive”
background noise, etc.) BGM: I won’t back down

Storyboard

SHOT # PURPOSE
5 To know how many SEC champions the Gators have won.

SUBJECTS The corner of “SEC champions”

(people, things, etc.)
ACTION Slowly move up from the first row
(movement in the shot)

AUDIO Introduce that gators have won multiple champions in the SEC, and tell the
(speech, music, audience what SEC stands for.
background noise, etc.) BGM: I won’t back down

SHOT # PURPOSE
6 To know how many national champions the gators have won

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 SUBJECTS The corner of “national champions”
(people, things, etc.)
ACTION Slowly move up from the first row
(movement in the shot)

AUDIO Introduce the three national champions the gators have won and the key players
(speech, music, in those teams.
background noise, etc.) BGM: I won’t back down

Storyboard

SHOT # PURPOSE
7 To know better about the bull gator sculpture.

SUBJECTS The Bull Gator sculpture

(people, things, etc.)
ACTION Move around the sculpture
(movement in the shot)

AUDIO Introduce the donor and how popular the sculpture is.
(speech, music, BGM: I won’t back down
background noise, etc.)

SHOT # PURPOSE
8 To know better about “our heroes”, the three Heisman trophy winners, and what
the Heisman trophy stand for.

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 SUBJECTS The three statues of the three Heisman trophy winners.
(people, things, etc.)
ACTION From right to left
(movement in the shot)

AUDIO Introduce the name, years of attending UF, and the team record of the three
(speech, music, players
background noise, etc.) BGM: I won’t back down

SHOT # PURPOSE
9 To help students know there is a sports shop where they can buy some
merchandise of the Florida Gators

SUBJECTS The sportshop (inside and outside)

(people, things, etc.)
ACTION Visiting the store
(movement in the shot)

AUDIO Introduce the place of the store and the merchandise they sell.
(speech, music, BGM: I won’t back down
background noise, etc.)