Project Plant Pals | SMART Goals

January 5

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: Increase brand awareness by targeting social media platforms and running
targeted ad campaigns.

What makes this goal measurable? Does it include metrics to gauge success?
Response: Achieve a 20% increase in brand mentions on social media and a 15% growth in
website traffic from the ad campaigns within the next 6 months.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: Allocate a reasonable budget for advertising and hire a social media marketing
specialist if necessary.

What makes this goal relevant? Does it support project or business objectives?
Response: Increasing brand awareness aligns with our business objective of expanding our
customer base and market share.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: Achieve the specified metrics within the next 6 months.

Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: Improve customer retention by enhancing customer support, creating loyalty
programs, and implementing personalized follow-up strategies.

What makes this goal measurable? Does it include metrics to gauge success?
Response: Increase customer retention rate from the current 75% to 85% within the next 12
months.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: Allocate resources to improve customer support and loyalty program development
while monitoring progress regularly.

What makes this goal relevant? Does it support project or business objectives?
Response: Improving customer retention will lead to increased revenue and long-term
business sustainability.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: Achieve the specified customer retention rate within the next 12 months.