Dear dynamic inner circle member,

You’ll NEVER understand this without my GF’s attitude.

Meaning?

My babe is kinda stubborn and emotional.

So anytime she comes up with her troubles (when I’m at fault though)…

Then I always keep mute for her to talk (without interrupting her at all).

And later, if her voice is down…

Then I’ll slowly say…

“Hey Pretty Face, You Had A Bad Day, Right?”

And if she’s still annoyed…

Then I’ll kiss her forehead, apologize…

And another world war will be over 😜

Of course, sometimes…

She’ll cry softly and hit my chest repeatedly.

Poor girl!

And being silent is the best way to punish her.

Or to put it best…

Being patient (when it’s necessary) is a double edged sword in life.

Now where am I heading with this?

Look.

Your client might be mad at you because you’re wrong…

Or maybe he’s wrong.

Doesn’t matter!
But the first step you must take is to keep mute 100%...

Without interrupting him (even if you’re right).

Now remember, this person paid you because of what?

↪️VALUE!
And this is the trait one of my clients saw in me that made him work with me again.

Now if I may ask you, does that mean I’m the best?

Nope!

But once character is lost…then everything will be irrelevant.

So whenever you had ANY issue with your client…

● Maybe he’s rude to you

● Or maybe he’s bad at explanation

Then always remember that the best step to take is to let him shine first.

Plus, you’ve to allow him to nag so that you can understand…

…why you can’t do what he asks for.

And for the past 9 months…

Here are 10 questions I always ask my client if I notice any sign

of rudeness
➔ Could you explain your specific complaints about my service?

➔ Is there anything in particular that you're looking for in a (sales) copy?

➔ Have you worked with a copywriter before?

If so, what did you like and dislike about the experience?

➔ What is your target audience, and what do you think they will respond to best?

Hint:
Sometimes, the best research might come from asking this question.

➔ Could you share any relevant data or research that you have on your
product/service, target audience, or competition?

➔ What is your overall goal with this copy, and how will you measure its success?

➔ Are there any specific brand guidelines or messaging that I should be aware of?

➔ Could you describe your ideal customer or the type of person you're trying to
attract?

➔ What are your main selling points that you want to highlight in the copy?

Do let me know if you’ve anything in mind, sir.

➔ How can I best communicate with you throughout the project to ensure that your
needs are being met?

You see..

By asking those questions…

You can gain a better understanding of your client's needs and expectations.

Although, those questions sound so simple.

I know.

But is this NOT the reason why people are still struggling with the basics of
copywriting?

Anyway, getting a client is easy to get (I always say this).

But it takes competency and good character to keep a quality one.

Forgive me to stop here.

Godspeed.