1.

The locational factors considered for establishing the enterprise

In terms of the first criteria which ischoosing a viable community, we should consider the economic
income of the people in Sta Cruz. Many residents in Sta Cruz have stable economic base wherein most
peoplehave their own job or businesses enough for them to support for a living. The populationof Sta
Cruz is good enough to run a business, like Jollibee and McDo since it is enoughfor it to supply them. In
terms of competition, there are no other big businesses orinfrastructures that serve the same
type of goods than these two.It might draw more shoppers' attention as they visit the market.
Both have advantages and disadvantages in the trading sector. Finally, when choosing a specific location,
we must take into account the visibility, location, lot size and shape, building size and form, condition,
and age of the lot and building. Both are very visible due to their locations alongside major
thoroughfares, making it simple for travelers and visitors to reach them.

2. Strategies adapted for identifying the location.

The first thing they did was assess the area to see whether or not it was a business hub. They took into
account the location because it is near a marketplace.The choice of the trading area determines if there
are sufficient clients there to draw them to make purchases at the specified location. The Jollibee Sta
Cruz commercial area is a more accommodating location than any other fast food business; it has a
broader parking lot, a greater space for events, and a higher seating capacity.