My Frankfurt - The City of Fairs - LinkedIn

10/26/23, 2:47 PM My Frankfurt - The city of Fairs | LinkedIn
Try Premiu
Home My Network Jobs Messaging Notifications Me For Business PKR0
Life & Learning

1- Trait Theory: This theory suggests that certain inherent traits or
characteristics make individuals better suited for
Weekly newsletter
3,188 subscribers Subscribed
Edit article
View stats
View post
My Frankfurt - The city

of Fairs
Mirza Zia Hussain
Marketing Manager at MK Sons (Pvt) Ltd. |Marketing & 43 articles
Sales/Merchandising/Sourcing/Negotiations/Fabrications/Pro…
June 16, 2023
Open Immersive Reader
800 years of trade fairs in Frankfurt
Frankfurt has been well known for its trade fairs for some
800 years. In the Middle Ages, merchants and businessmen
met at the “Römer”, a medieval building in the heart of the
city that served as a market place; from 1909 onwards, they
met at the Festhalle. The first Frankfurt trade fair that was
documented in writing goes back to the year 1150, and the
first highly official Frankfurt Autumn Trade Fair was
approved and sealed in a letter by the Emperor Frederick II
on 11 July 1240. Messaging
https://www.linkedin.com/pulse/my-frankfurt-city-fairs-mirza-zia-hussain/?trackingId=Z8aXv%2BLnTLC4NfrHuq5oNQ%3D%3D 1/13
Some 90 years later, the Frankfurt Spring Fair also received Imdad Construction Com…
its privilege from Emperor Louis IV. From that point
onwards, trade fairs were held in Frankfurt twice a year,
laying the foundation for Messe Frankfurt’s modern-day
sector platforms.
The 14th century was the heyday for Frankfurt trade fairs in
the Middle Ages, when they were seen as being the
“marketplace of Germany”. As many as 40,000 people came
to the city’s trade fairs, a number that exceeded the total
population of “Francofurtia” at the time. The city’s
geographical position at the crossroads of Europe has
given it a priceless advantage since very early in its history.
Even in the Middle Ages, its location on the most important
European trade route – from Paris via Frankfurt and Leipzig
to Nizhny-Novgorod – meant that the medieval imperial
city was well integrated into international trade routes
which, centuries later, would find their modern equivalent
in high-performance infrastructure. Today, Frankfurt is one
of the world’s most important hubs for road, rail and air
transport and for data transfer.
Start of the modern era
With the advent of the “Gründerzeit” era in the late 19th

century, things began looking up for Frankfurt’s trade fair
business. The primary reason for this was the new type of
industrial technology exhibition. The first World Exhibitions
in London (1851) and Paris (1855) heralded the start of this
new type of national exhibition. Frankfurt also took part in
this boom: industrial exhibitions, cooking exhibitions,
agricultural exhibitions and the first automotive exhibitions
– not to mention the hugely important International
Electrotechnical Exhibition of 1891 – all took place here and
met with a tremendous response. These exhibitions – in
conjunction with the modern sample fair concept – can be
seen as an early incarnation of the specialised fair,
otherwise known as the “Frankfurt principle”. Even in these
early shows, there was already a clear separation between
different fields and sectors, divisions that would become a
central factor in the subsequent development of Frankfurt’s
trade fair policies. One thing was very clear after the first
major exhibitions: for such mammoth shows – not to
mention the increasing number of large-scale cultural Imdad Construction Com…

events like the Deutsches Sängerfest (German Song Festival)
or the Deutsches Turnfest (German Gymnastics Festival) –
the city urgently needed more and larger buildings. The
outcome of this realisation is well known, the construction
of the Festhalle marking the creation of one of Europe’s
largest exhibition halls. It is the cornerstone of
Ausstellungs- und Festhallen-Gesellschaft mbH, the
company founded in 1907 that is now known as Messe
Frankfurt GmbH.
While the development of the new exhibition business was

temporarily interrupted by the First World War, future
Mayor Ludwig Landmann pointed the way forward in 1917
with the presentation of his business plan, which assigned
trade fairs a central role in the development of the city and
its economy. As soon as the war was over, preparations
began for the International Import Fair, which opened on 1
October 1919.
In 1920, the “Frankfurt principle” saw its first systematic

application with the Frankfurt Spring Fair, and it became an
important foundation for the success of Frankfurt's
international trade fairs. In the same year, the company was
renamed Messe- und Ausstellungs-Gesellschaft mbH.
Frankfurt profited from the vibrant and sometimes hectic

trading that took place during the 1920s, and from the
city’s propitious location near the French occupation zone.
The Frankfurt trade fair expanded, establishing itself as an
“all-round exhibition” with particular strength in the textiles
and consumer goods sectors.
The 1929 Spring Fair marked a temporary end to the

development of Frankfurt's universal fairs, for “Black Friday”
and the global economic crisis gave rise to new types of
trade fairs and exhibitions, and was followed by the
development of specialised trade fairs and exhibitions.
The years during the Nazi regime
With the assumption of power by the Nazis and their

implementation of autarchic economic policies, trade fairs
and exhibitions were subsumed by ideology, and economic
aspects became less important. The most important
milestone in the company's development was ACHEMA’s Imdad Construction Com…

commitment to Frankfurt in 1937.
Plans to expand the exhibition grounds were frustrated by

the Second World War. Following Reichspogromnacht
(Night of the Broken Glass), the Festhalle was used as a
provisional prison for more than 3,000 Jewish citizens of the
City of Frankfurt and the Rhine-Main region. They were
deported to the Buchenwald and Dachau concentration
camps.
Further reading (German only): 100 Jahre unter einer

Kuppel: Die Geschichte der Festhalle Frankfurt, Dr. Thomas
Bauer et al., Messe Frankfurt (Publisher) 2009, ISBN: 978-
3981298000
Memorial plaque commemorating the victims of the

Reichspogromnacht
There is a bronze plaque with the following inscription in

the Festhalle forecourt and another on the Rotunde:
“In the days following the Reichspogromnacht (Night of

Broken Glass) between 10 and 13 November 1938, more
than 3,000 Jewish citizens from Frankfurt and the Rhine-
Main region were rounded up in the Festhalle, detained
and severely abused by police, SA and SS officers, and
subsequently deported to concentration camps. In the
years that followed, many of them were murdered. The City
of Frankfurt am Main commemorates the victims of terror
and tyranny.”
By 1945, 95 percent of the exhibition grounds had been

destroyed.
New beginning and the "Frankfurt principle"
When Mayor Kolb announced on 25 August 1946 that

Frankfurt was “going to be a trade fair city once again”, this
was because he believed that reconstructing the trade fair
would send a positive signal and help to regenerate the
entire city. The Frankfurt Trade Fair, held from 3 to 8
October 1948, carried on the tradition of Frankfurt’s
international trade fairs held between 1919 and 1929,
playing host to 1,771 pioneering exhibitors, of whom 46 Imdad Construction Com…

were from outside Germany. A total of 32 different
industries presented their goods – ranging from textiles
and machines to foodstuffs, drinks and tobacco – over a
total of 60,000 square metres of exhibition area in
provisional lightweight constructions, tents or simply in the
open air. More than 300,000 visitors were able to obtain a
comprehensive overview of the full range of products on
offer in the three western zones of occupation. The
economic and psychological impact of this first autumn
trade fair was enormous, both with regard to stimulating
foreign trade and for the reconstruction and expansion of
the exhibition grounds.
Another way in which the International Frankfurt Trade Fair

helped to shape the modern-day Messe Frankfurt was that
the increasing diversity of products on offer soon created a
trend towards greater specialisation of trade fairs, the
“Frankfurt principle”. The trend was kicked off in 1959 by
Interstoff, a trade fair for apparel fabrics, with the first ISH
(Sanitation and Heating) following suit in 1960. In 1971,
home and household textiles were allocated their own
trade fair, Heimtextil, while the cancellation of the IAA in
the same year led to the development of Automechanika
for automotive workshops and suppliers within a few short
weeks. Musikmesse was launched in 1980 and the
International Spring Fair was reorganised into the
independent Premiere and Ambiente trade fairs in 1990. In
1996, Premiere was split up into Paperworld, Beautyworld
and Christmasworld, while the Autumn Fair was
rechristened Tendence.
Today: High-performance centre for the global marketing
The bustling market for goods of the medieval world has

evolved into a high-performance centre for global
marketing. The world’s leading trade fairs for consumer
goods, textiles, automotive technology, architecture and
technology all have their home in Frankfurt am Main.
Messe Frankfurt has exported successful brands such as
Ambiente, Heimtextil, Automechanika, Light + Building and
ISH around the globe, creating a global marketing
instrument with the same high standards of quality for
SMEs in particular. Frankfurt’s trade fairs are continuing to Imdad Construction Com…
develop and thrive, with new ones being added all the time.
At the same time, the range of services offered by Messe
Frankfurt is continually being expanded through digital
facilities, providing essential added value to customers.
Since 2020, the negative effects of the Corona pandemic

have also been reflected in the business performance of the
corporate group: Owing to the global coronavirus
pandemic and the ensuing travel restrictions and
quarantine regulations, physical events around the world
were cancelled or restricted locally. Events under the Messe
Frankfurt umbrella had to be cancelled or postponed. A
series of events were held as additional digital formats or as
hybrid events.
Messe Frankfurt was and is the city’s “nerve centre”, a term

that refers to its positive socio-economic impact. Trade fairs
always generate additional revenue for Frankfurt and the
surrounding region – be it for hotels or restaurants, stand
construction companies or taxis. This means that Messe
Frankfurt makes a direct contribution towards safeguarding
jobs in the Rhine-Main region. This is evident from a study
on the positive socio-economic impact, conducted by
Munich University’s independent Ifo Institute for Economic
Research in 2017. Messe Frankfurt generates purchasing
power of €3.6 billion outside the company’s exhibition
grounds. Its trade fair business is responsible for some
18,500 jobs in Frankfurt, and a total of approximately
33,260 jobs in Germany as a whole. This makes the
company a jobs engine for Frankfurt, Hesse and the entire
Federal Republic of Germany.
The Messe Frankfurt Group is one of the world’s leading

trade fair, congress and event organisers with their own
exhibition grounds. The Group employs approximately
2,200* people at 28 locations around the globe.
With boundless passion and a wealth of experience, we

have been active in the international trade fair business,
both in Frankfurt and worldwide, for some 800 years. From
automotive to logistics, from textiles to music, from energy
efficiency to security, from homes to beauty – Messe
Frankfurt’s programme of trade fairs, congresses and other
events is extremely comprehensive. With our events we Imdad Construction Com…

meet highest quality standards and create global interfaces
between the industry, commerce, politics, services and
consumer goods sectors.
The right people, the right encounters at the right place –

this is the basis on which we design our events. We look
forward to having you on board as a guest, customer and
partner
Messe Frankfurt – the marketing

and service partner for trade fairs,
congresses and other events
Within the framework of our ‘Fairs & Events’, ‘Locations’

and ‘Services’ business segments, we serve our customers’
interests by creating successful platforms for interaction
with services from a single source.
Fairs & Events is where we bundle our international

interaction formats After the pandemic-related restart in
April 2022, 310* trade fairs, congresses and events around
the globe were organised under the umbrella of Messe
Frankfurt including 110* trade fairs or exhibitions.
We know exactly which future trends are of burning

importance to our customers and have close ties with
business and policymakers. We are expanding our expertise
in defined industry sectors and helping our customers
achieve their growth targets with specialised innovation
We concentrate our host expertise in our Locations

business field. Every year, our exhibition grounds in the
heart of Frankfurt play host to some 250 events. Be they
congresses, exhibitions, concerts or other events, we can
accommodate event formats of all kinds and sizes with our
highly flexible locations. All our venues enjoy excellent
connections, and in addition to Messe Frankfurt’s Congress
Center and Kap Europa congress venues, we also feature
the historic Festhalle multifunctional arena.
Worldwide sector expertise with Imdad Construction Com…
strong trade fair brands
Finding the right business partner
Consumer Goods
Both as everyday utensils and design objects, they are an

important economic factor. They can also contribute pure
emotion to our lives. Globalisation, digitisation and new
distribution forms are changing the industry at a breakneck
pace. With a brand family that includes Ambiente and
Beautyworld, Messe Frankfurt has the internationally
leading business platforms that help business take
advantage of the opportunities of the future.
Ambiente worldwide
Beautyworld worldwide
Paperworld worldwide
Christmasworld
Creativeworld
Nordstil
International Consumer Goods Shows
Musikmesse worldwide
s – at Messe Frankfurt’s international innovation platforms.
We act as an interface between supply and demand and

between trends and markets. Messe Frankfurt offers tailor-
made trade fair formats worldwide with an international
target audience. As a reliable marketing partner, we are
synonymous with performance, quality and trust. This can
be seen from the success of our customers.
We act as a marketing partner to our customers in the

following industry sectors:
Digitisation, networking, safety and security are some of the

most pressing issues of our time. Messe Frankfurt has 26
events in Europe, Asia and South America that address
these themes and offer key solutions. They provide
innovative interaction platforms for efficient building
management, intelligent networking, security of supply,
design and sustainable usage of scarce resources, namely Imdad Construction Com…
energy and water. The two international flagship events ISH
and Light + Building are of particular interest here.
Building Technologies
Safety, Security & Fire
Messe Frankfurt is one of the world’s leading organisers of

events for the growth field of civil security, with eleven
events in Asia, Germany, the Middle East, Russia, South
America and East Africa. We have responded to the
growing global market in this sector by offering an
excellent means of gaining access to the world’s most
dynamic regions with international brands such as Intersec
and Secutech.
The increasing scarcity of fossil fuels, growing global energy

demand, access to clean water, waste disposal and
recycling are all amongst the major challenges facing the
world in future. These challenges are also creating new
opportunities in these markets worldwide. The world needs
intelligent technologies and innovative companies. Eco
Expo Asia is an example of the platforms we offer
throughout the world to foster exchange in the growing
market for environmental technology.
Environmental Technologies
Food Technologies
Sustainable and responsible food management for a

growing global population presents challenges for which
the industry has concrete solutions. Innovative ways of
ensuring the safe, secure, efficient and economical
production and packaging of food are the focal point of
our four trade fairs for the food industry. The industry's top
themes are resource efficiency, production optimisation,
food safety, digital solutions and food trends. With IFFA, an
event that has been taking place since 1949, Messe
Frankfurt is responsible for organising the international
flagship event for the meat industry in Frankfurt am Main.
The company’s other three events in this industry are
located in China and Argentina.
With the ever-increasing importance of Industry 4.0, Imdad Construction Com…

digitisation, safety, security, textile care and cleanrooms
have become essential components. Messe Frankfurt events
throw a spotlight on industry’s latest innovations in key
fields, creating the ideal platform for discussions with
business partners and customers. With Texcare International
in Frankfurt, Texcare Asia in Shanghai and various
conferences taking place under the Texcare Forum brand,
Messe Frankfurt has established a presence in strategic
markets for textile care, while the specialist Cleanzone fair
focuses on hygiene and cleanroom technologies.
Textile Care, Cleaning & Cleanroom Technologies
Automation and digitisation of production and processes:

These are the challenges facing exhibitors and visitors at
our trade fairs for the Electronics & Automation
Technologies sector. With SPS (electric automation),
SMTconnect (systems integration in microelectronics) and
PCIM (power electronics, intelligent drive technologies and
energy management), Mesago Messe Frankfurt is
responsible for the most important forums for their
industries internationally.
Electronics & Automation Technologies
Intelligent process optimisation, complexity and agility:

Messe Frankfurt provides focused B-to-B platforms for each
of these fields in growth regions worldwide. These include
trade fairs and congresses, such as Formnext for additive
manufacturing and intelligent production processes as well
as Wire & Cable Guangzhou for the wire and cable
industries.
Manufacturing Technologies & Components
Textiles & Textile Technologies
Messe Frankfurt created the ‘Texpertise Network’ to bring

together its expertise as global market leader for organising
trade fairs and other events for the textile industry,
including leading international trade fairs such as
Heimtextil, Techtextil, Texprocess, Texworld and Intertextile.
We showcase the trends and themes that are driving the
textile and fashion industries at about 60 trade fairs
worldwide with more than 23,000 exhibiting companies and Imdad Construction Com…
over 600,000 trade visitors. Be it Berlin, Buenos Aires,
Frankfurt, New Delhi, New York, Paris, Shanghai, Tokyo or
Addis Ababa – we create momentum for the entire textile
value chain.
Mobility & Logistics
The megatrends of digitalisation and decarbonisation are

fundamentally changing mobility and logistics. Alternative
drives, autonomous driving and connected vehicles are the
hot-button topics in the sector. At our international trade
fairs such as Automechanika, which has a global presence
with 13 events, it is not only the key accounts from the
automotive sector who engage in dialogue. We also offer
industry, workshops and the trade the right meeting format
to exchange new ideas and technological developments for
the future of mobility. Not to mention events in the fiels of
commercial vehicles, aircrafts, boats, bikes motorcycles and
logistics.
Event & Entertainment Technologies
Shows and other forms of live performances are taken to a

new level of experience. This is made possible by
technology and services relating to production, staging and
digital networking. The international Prolight + Sound
brand showcases the latest industry trends. This is where
decision-makers, planners, creatives and visionaries get
together with current and future professionals.
Prolight + Sound worldwide
Key figures of Messe Frankfurt
Company figures at a glance
Messe Frankfurt is a global company. The company and its

head office are based in Frankfurt am Main. The Group has
28 subsidiaries and employs approximately 2,200* people
worldwide. Some 150 “Made by Messe Frankfurt” trade fairs
and exhibitons are held at more than 50 locations around
the globe. Messe Frankfurt’s strategic orientation is towards
long-term and sustainable growth.
Imdad Construction Com…

Published by
Mirza Zia Hussain 43

Marketing Manager at MK Sons (Pvt) Ltd. |Marketing & Sales/Merchandising/S…
Published • 4mo
articles
My Frankfurt - The city of Fairs - Messe Frankfurt complied by Mirza Zia Hussain
Like Comment Share
Muhammad Mushtaq and 5 others

6 1 comment
Reactions
1 Comment
Most relevant
Add a comment…
Muhammad Waseem • 1st 1mo

Director at WI HR CONSULTANT
WI HR CONSULTANT requires Head of Marketing for Top Leading Textile

Industry to be based in Germany 🇩🇪
Candidates must have 10-15 years Textile Exp
Note: Candidates currently residing in Germany will be considered for this
position …see more
Like Reply
Life & Learning

1- Trait Theory: This theory suggests that certain inherent traits or characteristics
make individuals better suited for
3,188 subscribers
Subscribed
More from this newsletter
Transactional character of Client VS CUSTOMER - A

customers simple approach
Mirza Zia Hussain on LinkedIn Mirza Zia Hussain on LinkedIn
Cotton - The Pakistan's White

Imdad Construction Com…
Gold.
Mirza Zia Hussain on LinkedIn

My Frankfurt - The City of Fairs - LinkedIn

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

My Frankfurt - The City of Fairs - LinkedIn

Uploaded by

Copyright:

Available Formats

10/26/23, 2:47 PM My Frankfurt - The city of Fairs | LinkedIn

Life & Learning

My Frankfurt - The city

June 16, 2023

Open Immersive Reader

800 years of trade fairs in Frankfurt

Start of the modern era

With the advent of the “Gründerzeit” era in the late 19th

mention the increasing number of large-scale cultural Imdad Construction Com…

While the development of the new exhibition business was

In 1920, the “Frankfurt principle” saw its first systematic

Frankfurt profited from the vibrant and sometimes hectic

The 1929 Spring Fair marked a temporary end to the

The years during the Nazi regime

With the assumption of power by the Nazis and their

milestone in the company's development was ACHEMA’s Imdad Construction Com…

Plans to expand the exhibition grounds were frustrated by

Further reading (German only): 100 Jahre unter einer

Memorial plaque commemorating the victims of the

There is a bronze plaque with the following inscription in

“In the days following the Reichspogromnacht (Night of

By 1945, 95 percent of the exhibition grounds had been

New beginning and the "Frankfurt principle"

When Mayor Kolb announced on 25 August 1946 that

playing host to 1,771 pioneering exhibitors, of whom 46 Imdad Construction Com…

Another way in which the International Frankfurt Trade Fair

Today: High-performance centre for the global marketing

The bustling market for goods of the medieval world has

Since 2020, the negative effects of the Corona pandemic

Messe Frankfurt was and is the city’s “nerve centre”, a term

The Messe Frankfurt Group is one of the world’s leading

With boundless passion and a wealth of experience, we

events is extremely comprehensive. With our events we Imdad Construction Com…

The right people, the right encounters at the right place –

Messe Frankfurt – the marketing

Within the framework of our ‘Fairs & Events’, ‘Locations’

Fairs & Events is where we bundle our international

We know exactly which future trends are of burning

We concentrate our host expertise in our Locations

Worldwide sector expertise with Imdad Construction Com…

strong trade fair brands

Finding the right business partner

Both as everyday utensils and design objects, they are an

International Consumer Goods Shows

s – at Messe Frankfurt’s international innovation platforms.

We act as an interface between supply and demand and

We act as a marketing partner to our customers in the

Digitisation, networking, safety and security are some of the

Safety, Security & Fire

Messe Frankfurt is one of the world’s leading organisers of

The increasing scarcity of fossil fuels, growing global energy

Sustainable and responsible food management for a

With the ever-increasing importance of Industry 4.0, Imdad Construction Com…

Textile Care, Cleaning & Cleanroom Technologies

Automation and digitisation of production and processes:

Electronics & Automation Technologies

Intelligent process optimisation, complexity and agility:

Manufacturing Technologies & Components

Textiles & Textile Technologies

Messe Frankfurt created the ‘Texpertise Network’ to bring

Mobility & Logistics

The megatrends of digitalisation and decarbonisation are

Event & Entertainment Technologies