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• The material in this event is under copyright law. Its Intellectual Property belongs
to Coach Yohanes G. Pauly & GRATYO®
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GRATYO®
• Today's event is recorded and the recording is GRATYO® Indonesia’s property and
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Bonuses* You Will Receive!
• GRATYO® Handbook
• GRATYO® Workbook
• Business is FUN!™ e-
Book
[Limited Chapter]
*Bonuses are given only for those who
open camera & focus during this workshop!
#0745OZ+0800MC
COACH
YOHANES G. PAULY
• Founder of GRATYO® Group
• Co-Founder of TERAMPIL Edutech
• Co-Founder of SELERA KAPITAL Brands
• Investor through GRATYO® Investments,
Kejora Capital, Selera Kapital & other Venture Capital
FUN FACT
• Global Awards Winning Business Coach
• National Best Selling Author of Business is FUN!
• World Record Breaker of GUINNESS™ World Records
• Former Marketing Director of Danone & ex Unilever Asia
More…
FUN &
Practical
Let’s start with...

3 Basic
Questions.
1.
Has Pandemic
Ended Already?

© Copyright by Gratyo.com + YohanesGPauly.com


2.
Are Your Business Strategies
Still Relevant Post Pandemic
and 2023 & Beyond?

© Copyright by Gratyo.com + YohanesGPauly.com


3.
Is Your Ultimate Business Objective
Changes Post Pandemic?

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Let’s continue with...

Your Ultimate
Business Objective.
WHAT DO YOU REALY WANT TO ACHIEVE
BY BEING ENTREPRENEUR?
FINANCIAL TIME
Freedom Freedom

Profitable AUTO-PILOT

Build a Profitable & AUTO-PILOT Business™


SCHOOL OF LIFE
LADDER
TO BE WEALTHY

3 ENTREPRENEUR
2 SELF-EMPLOYED

1 EMPLOYEE
TIME
-1 STUDENT
ENERGY
-2 CHILD
© Copyright by Gratyo.com + YohanesGPauly.com
MONEY
SCHOOL OF LIFE 4 INVESTOR OUT
SIDE
LADDER 3 ENTREPRENEUR
TO BE WEALTHY Business Owner ON
3 Levels of Entrepreneur
Business Manager IN
with 2 Entrepreneur Traps!
Business Operator INSIDE

2 SELF-EMPLOYED
TIME
1 EMPLOYEE
-1 STUDENT
ENERGY
-2 CHILD
© Copyright by Gratyo.com + YohanesGPauly.com
MONEY
ENTREpreneur?
HAMSTERpreneur?
Let's talk about...

Entrepreneurship
Fundamental.
GRATYO® 4 Table Legs of Business Fundamental
Build Profitable & AUTO-PILOT Business™

Customers & Shareholders


Suppliers Fulfillment Fulfillment
[OPERATION] [FINANCE]
Leads
Creation Leads
[MARKETING] Conversion
[SALES]
Business

© Copyright by Gratyo.com + YohanesGPauly.com


3 Hadiah Seru
dan Penting untuk Anda
dari Coach YGP!

Anda Mau?

© Copyright by Gratyo.com + YohanesGPauly.com


Buku Bisnis Paling Praktis
dan Isinya Daging Semua?
Ditulis oleh Global Awards
Winning Business Coach
Best Seller at Rp. 345.000,-
NOW NATIONAL BEST SELLER!
Top 10 Best Selling Books
di antara buku-buku dunia
Mau Dapat Buku Best Seller

1. Karya Coach YGP yang Daging


Banget?
1. Follow 3 Instagram ini:
@YohanesGPauly
@GratyoCoaching
@GratyoBusinessVersity
2. Direct Message Instagram
@YohanesGPauly
[Kode] [Nama Lengkap] [WA] [e-Mail]
3. Share to IG Stories
Take Photo or Screenshot of this event
Type your biggest learning
Tag me & your 3 entrepreneur friends

Giveaway Winner Announcement:


H+1 Next Working Day & DM replied by GRATYO Team
“Selamat! Anda Pemenangnya!”
2. Mau Belajar dengan
FUN dari Coach YGP?

Follow Tiktok:
@YohanesGPauly.Official
@GRATYOBusinessVersity
3. Mau Tonton Strategi Bisnis Praktis
di Vlog YouTube Coach Yohanes G. Pauly?
Click "Subscribe" &
Click "Notification Bell"

Search: Yohanes G. Pauly Business is FUN!


Channel Name: Coach Yohanes G. Pauly
Internet Link: Youtube.com/YohanesGPauly
GRATYO® 4 Table Legs of Business Fundamental
Build Profitable & AUTO-PILOT Business™

Customers & Shareholders


Suppliers Fulfillment Fulfillment
[OPERATION] [FINANCE]
#1 Leads
Creation Leads
[MARKETING] Conversion
[SALES]
Business

© Copyright by Gratyo.com + YohanesGPauly.com


Let's talk about...

Marketing
Level 1.
"Your
Perception is
Your Reality"
GRATYO® MARKETING PYRAMID

Practical HOW
Behaviour Right WHEN

Different WHY
Perception Beyond WHAT

Relevant WHERE
Awareness Specific WHO
© Copyright by Gratyo.com + YohanesGPauly.com
GRATYO® MARKETING PYRAMID
“Semuanya vs. Specific…”
• 3 Steps to Get Your Specific WHO
• Offline: Beauty Salon (Macan Ternak)
• Online: Ice Cream (Yummy Mommy) Behaviour

Perception

Awareness Specific WHO


© Copyright by Gratyo.com + YohanesGPauly.com
GRATYO® MARKETING PYRAMID
“Realitas vs. Persepsi…”
• Differentiator & Discriminator
• Functional vs. Emotional Benefit
• MNC: Detergent (Success Tool) Behaviour
• SME: Interior Design (Personality Assessment)

Perception Beyond WHAT

Awareness Specific WHO


© Copyright by Gratyo.com + YohanesGPauly.com
GRATYO® MARKETING PYRAMID

Practical HOW
Behaviour Right WHEN

Different WHY
Perception Beyond WHAT

Relevant WHERE
Awareness Specific WHO
© Copyright by Gratyo.com + YohanesGPauly.com
Let's talk about...

Marketing
Level 2.
BrandHEART™ by GRATYO®

1 2
served market competitive environment

3
customer insight

4 5
benefit reason to believe

6
discriminator
7
value, belief &
personality
8
0 9
essence
root strength tagline

© Copyright by Gratyo.com + YohanesGPauly.com


6 PULSEs of BrandHEART™
1 4
proposition price
1 2
served market competitive environment

3
customer insight
2 5
product 4 5 promotion
benefit reason to believe

6
discriminator
7
3 value, belief & 6
packaging personality place
8
0 9
essence
root strength tagline

© Copyright by Gratyo.com + YohanesGPauly.com


GRATYO® 4 Table Legs of Business Fundamental
Build Profitable & AUTO-PILOT Business™

Customers & Shareholders


Suppliers Fulfillment Fulfillment
[OPERATION] [FINANCE]
Leads
Creation Leads
[MARKETING] Conversion
[SALES]
Business
#2

© Copyright by Gratyo.com + YohanesGPauly.com


Let's talk about...

Personal & Business


Foundation.
Leading Self
Leading Team
Leading Business
© Copyright by Gratyo.com + YohanesGPauly.com
SUCCESS-Ability in School of Life
by Coach Yohanes G. Pauly of GRATYO®

G Successful
x
B A x R =
Life

© Copyright by Gratyo.com + YohanesGPauly.com


SUCCESS-Ability in School of Life
by Coach Yohanes G. Pauly of GRATYO®

G Successful
x
B A x R =
Life
Now… let’s see the Power of God!
1 = low score <<<>>> 10 = high score

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SUCCESS-Ability in School of Life
by Coach Yohanes G. Pauly of GRATYO®

G Successful
x
B A x R =
Life
Belief x Action x Response God

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Anda kenal siapa beliau?
Johnny The Kwetiau Man!
GRATYO® 4 Table Legs of Business Fundamental
Build Profitable & AUTO-PILOT Business™
#5

#4 Customers & Shareholders


Suppliers Fulfillment Fulfillment
[OPERATION] [FINANCE]
Leads #3
Creation Leads
[MARKETING] Conversion
[SALES + DIGITAL MARKETING]
Business

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#1255OZ+1300MC
Let's talk about...

Sales & Digital Marketing


Level 1.
The Essence to Grow Your Business

NEW CUSTOMER
CUSTOMERS
ACTIVE CUSTOMER

REVENUE

GROSS PROFIT
PROFIT
NET PROFIT
© Copyright by Gratyo.com + YohanesGPauly.com
The Essence to Grow Your Business
Leads Generation
x Conversion Rate
NEW CUSTOMER
+ Current Customer
- Lost Customer
ACTIVE CUSTOMER
x Revenue/Transaction
x Repeat/Customer

REVENUE
x Gross Margin
GROSS PROFIT
- Operating Expense
NET PROFIT
© Copyright by Gratyo.com + YohanesGPauly.com
Let’s Input Some Real Numbers!
Leads Generation 1,000
x Conversion Rate x 40%
NEW CUSTOMER 400
+ Current Customer + 2,400
- Lost Customer - (300)
ACTIVE CUSTOMER 2,500
x Revenue/Transaction x 100,000
x Repeat/Customer x2

REVENUE 500,000,000
x Gross Margin x 50%
GROSS PROFIT 250,000,000
- Operating Expense - (100,000,000)
NET PROFIT 150,000,000
© Copyright by Gratyo.com + YohanesGPauly.com
The Essence to Grow Your Business
Leads Generation
x Conversion Rate The Blue Factors
NEW CUSTOMER
+ Current Customer
- Lost Customer
ACTIVE CUSTOMER
?
x Revenue/Transaction
x Repeat/Customer The Red Factors

?
REVENUE
x Gross Margin
GROSS PROFIT
- Operating Expense
NET PROFIT
© Copyright by Gratyo.com + YohanesGPauly.com
7 Strategic Input to Grow Your Business
Leads Generation
x Conversion Rate The Multipliers
NEW CUSTOMER
+ Current Customer
- Lost Customer
ACTIVE CUSTOMER
?
x Revenue/Transaction
x Repeat/Customer The Non Multipliers

?
REVENUE
x Gross Margin
GROSS PROFIT
- Operating Expense
NET PROFIT
© Copyright by Gratyo.com + YohanesGPauly.com
Let’s Increase 10% in Each Strategic Input
Leads Generation 1,000 1,100
x Conversion Rate x 40% x 44%
NEW CUSTOMER 400 484
+ Current Customer + 2,400 + 2,500
- Lost Customer - (300) - (270)
ACTIVE CUSTOMER 2,500 2,714
x Revenue/Transaction x 100,000 x 110,000
x Repeat/Customer x2 x 2.2

REVENUE 500,000,000 656,788,000


x Gross Margin x 50% x 55%
GROSS PROFIT 250,000,000 361,233.400
- Operating Expense - (100,000,000) - (90,000,000)
Growth
NET PROFIT 150,000,000 271,233,400 +80%
© Copyright by Gratyo.com + YohanesGPauly.com
Let’s Increase 20% in Each Strategic Input
Leads Generation 1,000 1,200
x Conversion Rate x 40% x 48%
NEW CUSTOMER 400 576
+ Current Customer + 2,400 + 2,500
- Lost Customer - (300) - (240)
ACTIVE CUSTOMER 2,500 2,836
x Revenue/Transaction x 100,000 x 120,000
x Repeat/Customer x2 x 2.4

REVENUE 500,000,000 816,768,000


x Gross Margin x 50% x 60%
GROSS PROFIT 250,000,000 490,060,800
- Operating Expense - (100,000,000) - (80,000,000)
Growth
NET PROFIT 150,000,000 410,060,800 +170%
© Copyright by Gratyo.com + YohanesGPauly.com
Let’s Increase 30% in Each Strategic Input
Leads Generation 1,000 1,300
x Conversion Rate x 40% x 52%
NEW CUSTOMER 400 676
+ Current Customer + 2,400 + 2,500
- Lost Customer - (300) - (210)
ACTIVE CUSTOMER 2,500 2,966
x Revenue/Transaction x 100,000 x 130,000
x Repeat/Customer x2 x 2.6

REVENUE 500,000,000 1,002,508,000


x Gross Margin x 50% x 65%
GROSS PROFIT 250,000,000 651,630,200
- Operating Expense - (100,000,000) - (70,000,000)
Growth
NET PROFIT 150,000,000 581,630,200 +280%
© Copyright by Gratyo.com + YohanesGPauly.com
GRATYO® 7 Strategic Input to Grow Output
Leads Generation #1 Leads Generation Practical Strategies Examples:
x Conversion Rate 1. Specific WHO & Beyond WHAT
2. Leads into Practical Sales Funneling
NEW CUSTOMER 3. Digital Marketing Strategies: SEO to SED
+ Current Customer
#2 Conversion Rate Practical Strategies Examples:
- Lost Customer 1. AIDODA with Irresistible Special Offer
ACTIVE CUSTOMER 2. Sales Script, FAQ & Periodic Roleplaying Session
3. Digital Marketing Strategies: SEM to SMM
x Revenue/Transaction
x Repeat/Customer #3 Revenue/Transaction Practical Strategies Examples:

REVENUE
x Gross Margin
#4 Repeat/Customer Practical Strategies Examples:
GROSS PROFIT
- Operating Expense
NET PROFIT
© Copyright by Gratyo.com + YohanesGPauly.com
Let's talk about...

Sales & Digital Marketing


Level 2.
GRATYO® Digital Marketing Pyramid
1.
SEF SEO SED
Existence
2.
Interception SEM SMM RBM

3.
e-MM e-SIM e-CRM
Reltransion

© Copyright by Gratyo.com + YohanesGPauly.com


GRATYO® 4 Table Legs of Business Fundamental
Build Profitable & AUTO-PILOT Business™

#4 Customers & Shareholders


Suppliers Fulfillment Fulfillment
[OPERATION] [FINANCE]
Leads
Creation Leads
[MARKETING] Conversion
[SALES + DIGITAL MARKETING]
Business

© Copyright by Gratyo.com + YohanesGPauly.com


Let's talk about...

Business System
Level 1.
6 STEPS TO BUILD YOUR SYSTEM

[1] Flowism
[2] Organism

[3] Mechanism [4] Quantification


[5] Elimination

[6] Automation 2 3 4 5

6 7 8 9

© Copyright by Gratyo.com + YohanesGPauly.com


[4] SYSTEM: QUANTIFICATION
MEANING:
How to Measure & Monitor

TOOLS:
• Key Peformance Indicator & Monitoring (KPIM)
• Rewards & Consequences (R&C)

© Copyright by Gratyo.com + YohanesGPauly.com


[4] SYSTEM: QUANTIFICATION
IMPORTANT CONSIDERATIONS
• Quantify It!
“You cannot improve things that you don't measure"
• IPO vs. OPI
"Measure OUTPUT first, then PROCESS, INPUT later."

© Copyright by Gratyo.com + YohanesGPauly.com


Let's talk about...

Business System
Level 2.
SYSTEMIZE FOR AUTO-PILOT

I P O
Input Process Output

TAL ERM KPIM R/C


Shaped with your Leadership
GRATYO® 4 Table Legs of Business Fundamental
Build Profitable & AUTO-PILOT Business™
#5

Customers & Shareholders


Suppliers Fulfillment Fulfillment
[OPERATION] [FINANCE]
Leads
Creation Leads
[MARKETING] Conversion
[SALES + DIGITAL MARKETING]
Business

© Copyright by Gratyo.com + YohanesGPauly.com


Let's talk about...

Build SuperTEAM
Level 1.
6 STEPS TO BUILD SUPERTEAM

TEAM TEAM TEAM


CREATION CONVERSION FULFILLMENT

1.Passionate Leadership 4. Cohesion 6. Rules of the Game


2. Common Purpose & Theme 5. To Achieve List
3. Right People, Right Place & Right Time
“Most of the time, it is not the BEST People, but the RIGHT People… in the RIGHT Place…
at the RIGHT Time!” - Coach Yohanes G. Pauly of GRATYO® Practical Business Coaching

Dominant Influencer Stabilizer Complexer

© Copyright by Gratyo.com + YohanesGPauly.com


Let's talk about...

Build SuperTEAM
Level 2.
GRATYO POWER RECRUITMENT®
Recruiting the RIGHT TEAM Member in Building Your SuperTEAM

Pre GPR Post


A/bility B/ehaviour C/haracter

1 2 3 4 5
AIDODA ATTITUDE Proactive Heart 1 on 1
Hunting APTITUDE Sub Group Questions Truth Serum

Repeat the Building SuperTEAM Process


Leading Self
Leading Team
Leading Business
© Copyright by Gratyo.com + YohanesGPauly.com
WHY DO YOU
NEED A COACH?

Tiger Woods
SIAPA yang mau
diberi KESEMPATAN?

GRATYO® BUSINESS
CONSULTATION ONLINE

• Limited
• Exclusive
• Not for Everyone
True Story:
Letter from 8 Year Old Daughter
Dear Papa Johnny,
Apa kabar? Saya kangen sama Papa.
Papa adalah Ayah terbaik di dunia!
Papa, kenapa Papa sering pulang ke rumah-nya
malam? Dan jarang pulangnya lebih cepat?
Papa, aku sayang banget sama Papa!
Papa adalah yang terbaik! Jaga diri ya, Papa!
Love,
Juliet.

© Copyright by Gratyo.com + YohanesGPauly.com


Life is too short to live the wrong choice!
Do You Do Trial & Error All This Time?
KENAPA TIDAK COBA BUSINESS CONSULTATION?
Private dengan Business Coach di GRATYO®

Dengan fee yang sangat terjangkau Anda akan ketemu strategi


yang tepat untuk Bisnis Anda di saat seperti ini!

EXCLUSIVE ONLINE SESSION via ZOOM!


WHY THEY TAKE
BUSINESS CONSULTATION?
VERY SPECIFIC to your business in half day
DEDICATED Coaching Session with high
caliber GRATYO® Certified Business Coach
to coach you!
SOLUTIONS to your problems
STRATEGIES to your growth
ALIGNED amongst Owners
REALIZE your blind spots
GRATYO BUSINESS
CONSULTATION ONLINE (BCO)
KLIK LINK DI CHAT BOX SEKARANG JUGA
https://Gratyo.net/BCO/A-J
https://Gratyo.net/BCO/K-R
https://Gratyo.net/BCO/S-Z
PERHATIAN!!
Untuk Menghindari Serbuan Antrian di Server eCommerce,
Klik Berdasarkan huruf awal Nama Pertama Anda!
Klik > https://Gratyo.link/BCOHelp
What if I say…
PERHATIAN YANG BELUM & MAU PUNYA BISNIS
Hasil mengejutkan sebuah survey di beberapa Panti Jompo

What is Your Biggest Regret?


"I Regret For Not Doing..."

DO SOMETHING FOR YOUR LIFE!


TM
GRATYO BUSINESSVERSITY
Apa Yang Akan Anda Pelajari dan Praktekkan Langsung?

Module 1 Module 2 Module 3 Module 4

Module 5 Module 6 Module 7 Module 8


WHY THEY
CHOOSE GBV
RESIKO MINIMAL UNTUK ANDA
Program Di Luar Hari dan Jam Kantor = Bisa Kerja Sambil
Persiapkan Bisnis. Kelasnya Online.

DI TRAINING - COACHING -
Oleh Certified Business Coach Yang Sudah Membantu
MENTORING
Banyak Entrepreneurs.

DI KOMUNITAS CALON
Anda Bisa Networking dan Brain Storming Session Dengan
ENTREPRENEURS
Calon Entrepreneurs dan Entrepreneurs Berpengalaman

LANGSUNG PRAKTEK
Anda Akan Langsung Mengerjakan Key Actions Bersama-
sama di GBV dan Bisa Bertanya dan Berdiskusi Langsung.
What You Will Also Get from
GRATYO® BusinesVersity™

Workbook, Form & Templates


to Build Profitable and Auto-Pilot Business that worth more than 1 Billion Rupiah
What is the WORST Scenario?

Option 1: IKUT GBV

Option 2: Tidak IKUT GBV, COBA-COBA SENDIRI

Option 3: Tidak IKUT GBV, LANJUT S2 atau S3

Option 4: Tunda BANGUN BISNIS, NANTI Saja


FREXOR Personality Assesment System
[FREXOR® PAS]

3 Dimensi
Tentang Karyawan

Lebih dari 1 Juta


Karyawan Di-Test

Hasil
Sangat Akurat
FREXOR Key Performance Indicator &
Monitoring [FREXOR® KPIM]

300+
Pilihan Jabatan

350+
Indikator Kerja

0% Kertas
& Kepusingan
FREXOR SOFTWARE
Personality Assessment System [PAS]
Key Performance Indicator & Monitoring [KPIM]
[Sudah termasuk ongkir se-Indonesia]

KLIK LINK DI CHAT BOX SEKARANG JUGA


https://Gratyo.net/1FREXOR
https://Gratyo.net/2FREXOR
https://Gratyo.net/BCO-Frexor

PERHATIAN!!
Untuk Mendapatkan 1 software > klik 1 FREXOR
Untuk 2 software dengan harga khusus > Klik 2 FREXOR
Untuk BCO + 2 software dengan harga khusus > Klik BCO-FREXOR
https://Gratyo.Link/FREXORHelp
INI 3 YANG MUNGKIN MENGUBAH BISNIS & HIDUP ANDA
SILAKAN TANYA KE WA 0817 1717 4545 SEKARANG

1. GRATYO® Business Consultation


Entrepreneurs: 1x Session w/ Business Coach

2. FREXOR® PAS & KPIM


Software: Tes Karakter Karyawan Anda &
Monitoring Pekerjaan Automatis

3. GRATYO® BusinessVersity
To Be or Early Entrepreneur: Build Business from Zero
Thank You
So Much! 
GRATYO® Practical Business Coaching
Jakarta • Tangerang • Bandung • Semarang • Surabaya
Denpasar • Medan • Makassar • and many more to come!
WA +62 817 1717 4545 • Tel +62 21 4587 1017 #KeepThePASSIONReal
e-Mail info@gratyo.com • Web Gratyo.com #BusinessIsFUN

© Copyright by Gratyo.com + YohanesGPauly.com

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