La Fuga by SH is an eclectic brand with a playful freewheeling escapade vibe,

using unique fabrics and embellishments, hand crafted and painted by that of
Indonesian artists, making each piece a modern keepsake. The La Fuga girl was
born, adventurous, charismatic, stellar and completely carefree.

The eponymous brand was born following Shierly Rushworth, a Jakarta born
business savvy meets creative outgoing beauty left her vastly global career as a
business entroponeur. Spending majority of time abroad conquering numerous
business sectors she juggled that of a steady modelling and singing career. Still a
heavy work load wasn’t enough to stop this go getters creative flare and passion
for shoes take centre stage. Comprising singing with the need for one off designs
to appear on music channels and video clips, she would wear her own custom
designed shoes, once designing this shoe a holic had to take her obsession
further. Having captured the best shoe maker and star studded friends as
companions her no holding back attitude, business mindset with knowledge for
that of a niche market for a comfortable yet stylish shoe was made abundantly in
her mind that this was to be her next adventure, now for a name?

Wanting to capture the essence of the brand with that of escape, adventure, fun,
ketch, ornate shoes that focus on collaborating Indonesian artists hand crafting
unique fabrics and embellishments delivering original luxe to the name La Fuga
by SH “no pain just beauty” was born. La Fuga standing for that of escape and the
slogo “no pain just beauty” being central to the niche market for that of
comfortable yet stylish unparalleled looks and the pairing of SH to stand for that
of Shierly, the designer.

The addiction to the La Fuga brand set out with the concept store in the hot spot
of Seminyak, Bali and e-boutique.

Unsurprisingly with high profile devotees international attention followed.

Selected premium cult retailers now get to share the love and joy that La Fuga
brings to others.