MELISSA IS A CELEBRATION OF DESIGN

Melissa ultragirl winter 2005

THIS IS NOT A SHOE.

 it IS A fashion acCessory.

Melissa Karim Rashid High summer 2005

 MELISSA is a global
fashion icon which
has manufactured
over 50 million pairs
of shoes in the past
25 years.

20 million were
Melissa Campana Sneaker winter 2005

exported to 80
different countries.
Melissa transforms
plastic spheres into
objects of desire.
An authentic
sculpture.

Plastic is the
chosen medium
to communicate

Melissa Campana Zig Zag winter 2006

technology and
renewal.
ZAHA HADID LAUNCHes
HER signature MELISSA style IN 2007.

SHE was THE FIRST WOMAN LAUREATE OF

THE PRITZKER PRIZE for architecture (2004).

photo Steve Double

Zaha Hadid consistently pushes
the boundaries of architecture
and urban design.
A major retrospective of her work
took place in the Guggenheim
Museum (NY), 2006. It remained
true to Hadid’s interdisciplinary
approach to architecture:
paintings, sketches,
architectural drawings, urban
plans, relief models, animations,
furniture and design objects.
Her work experiments with new
spatial concepts to intensify
existing urban landscapes in a
pursuit of visionary aesthetic.
Best known for her seminal built
works (Vitra Fire Station, Land
Formation-One, Bergisel Ski Jump
and Strasbourg Tram Station),
Her central concerns involve
a simultaneous engagement in
practice, teaching and research.
Hadid opened her independent
practice in London in 1979 and
in 1982 garnered international
acclaim when her submission
The Peak won the competition
for a leisure club in Hong Kong.
Today she is recognized as an
industry icon.
Melissa has gained worldwide
“A beloved jelly.”
recognition for its brave the New York Times
and creative interpretation
of multiethnic styles.

“This magical
window did not
announce itself;
shoppers came upon
it as they
approached the
store”, “Bio-pop-psychedelic!”
FRAME Magazine about Galeria Melissa INTERNI Magazine
melissa is unique.

photo Miro
Living in a frantic
world of creativity,
Melissa knows how it
feels to be different
and always looks for
alternative ways of
expressing new ideas.

That’s why melissa’s

design partners are a
selection of amazing
professionals working
in the international field.

Melissa Campana Bag summer 2004

as a brazilian company,
melissa always showcases
home-grown talents.

melissa sealed a partnership
with design duo campana
brothers from 2004.
The campana brothers are best
known for their smart and
gorgeous manner of uniting
the latest technology with
rustic, Artisan materials.
Their aesthetics borders
simplicity, with a modern
perspective of organized
chaos and intriguing
disorder.
summer 2005
campana favela
Campana Low, Campana High, Campana Sneaker and a bag
melissa
are available in selected stores around the globe.
“Fashion and design are art.
They enclose different
cultural manifestations and
tell the story of our time.
they are simply everything”

fERNANDO AND hUMBERTO CAMPANA

photo miro
The Museum of Modern Art of New York is a proud holder of Campana Design.
the king of punk
pins his melissa
Celebrated British A darling of the
fashion designer, fashion world, Judy
jewelry designer Blame is part of
and art director the design team at
Judy Blame is a Louis Vuitton, a
dear partner of guest editor at
Melissa. His first i-D magazine and his
collection, launched exclusive designs
in 2005, was a are available at the

scarfun boots alexandre herchcovitch + judy blame summer 2005

great success. Blame Comme des Garços
continues to fulfill concept-store, Dover
all expectations by Street Market, in
reediting MELISSA London. He has given
boots in two gutsy a timeless identity
up-to-date versions, to Boy George, Bjork
adorned with icons and Neneh Cherry.
from his punk
universe.

WE HAVE NO boundaries.

melissa
the prince of plastic
falls in love...
with melissa
Based in New York, with MELISSA, in a
Egyptian designer partnership that began
Karim Rashid likes to in 2005. “This is a
think of the world beautiful project and
as a place where a great collaboration
beautiful objects to bring smoothness
must be accessible to and democratize our
all. He fell in love everyday objects.”

Karim Rashid’s teardrop shaped, high heel style became a hit amongst
trendsetters around the globe. His works combines modern design with
a classic model of the brand. He also designed a sneaker with winding
lines, a bag with typical Rashid icons and a watch, all for Melissa.
 fashion prodigy rules
the world with melissa
Designer Alexandre He has 18 distinct
Herchcovitch is only licensed products and
in his 30’s, but has his MELISSA’s are
taken his style to favorites around
the world. Born in the globe. A true
Sao Paulo, he made fashion rebel,
his international he has proven
debut at Paris capable of dressing
Fashion Week in 2001 businesswomen,
and is part of New hip teens and
York Fashion Week fashionistas with the
since 2004. same sensibility.

He opened his first

Tokyo store in 2007
summer 2006

and selected products

are available in USA,
scarfun summer

Canada, France, Spain

and Australia.
melissa
 I LOVE
THAT SMELL!

Melissa is
mouthwatering,
absolutely
candylicious!

It reminds us
of everyone’s
best childhood
photo Eduarda de Souza

moments.
MELISSA’s first
concept-store
is located in
Sao Paulo’s
fashion district,
bringing
together art
and design in
an exciting
and ecological
manifesto.
 THE FAÇADE CHANGES EVERY SIX
MONTHS, WITH THE WORK OF
TALENTED UP-and-COMING ARTISTS.

AN 100M2 OUTDOOR AREA IN

FRONT OF THE STORE SUPPORTS
ART AND MUSIC PERFORMANCES.
A fair and
conscious
practice
of design.
Melissa has sustainable
development as a premise,
means of economic
development which satisfies
market demands, preserving
natural resources in a way
that it can also satisfy
the needs of future
generations.
Melissa
understand that we need
to protect natural resources
for future generations. This is
why sustainable development is a
cornerstone of our work and is key to
our economic development. It is our
obligation to produce without damaging
the environment.
Melissa utilizes sustainability
concepts from the inception of an
idea to the production of the final
product. All outcomes are created,
developed, fabricated and distributed
with a rigid control to their life
cycle. Because our products are created
from mono-materials they can be easily
disassembled and recycled.
Solid, liquid and gas residues, left
over from our production process, are
recycled and dealt with in-house.
Nothing leaves the factory without
being properly treated,
resulting in practically zero
waste. Today, harmony within
business, society and
the environment is the
most ethical way to
respect consumers
and the market.
Melissa is a
proud sponsor of
Haverá a Idade das
Coisas Leves: Design and
Sustainable Development, Senac 2005,
organized by Thierry Kazazian. This
book discusses Eco Design, providing
an overview of the serious problems
facing the environment and suggestions
for long term solutions to many of
these issues. It is a reference for
teachers and students.
MELISSA is a proud partner of
various non-profit organizations
and economic supporter of many
social programs.
Amongst activities are lectures
on environmental consciouness
and blood donation, monthly care
and suppliance of all needs to
unprivileged children and pregnant
mothers as well as massive donation
of footwear, seasonal creation of
an entire collection whose royalty
income is entirely reverted to
selected charities and maintenance
of urban green areas.
Brazil is a developing country
blessed with abundant natural
resources, unique landscapes and
of course an amazing and talented
population. Brazilians are proud
of the contributions that MELISSA
has made to society, and the
commitment to improve the lives
of the less fortunate.
Amongst MELISSA’s partners
are Casa da Mamãe; Bem Estar
Familiar; Plantando o Futuro;
Gerenciamento de Resíduos and
Projeto Y Ikatu Xingu.
 Let’s talk about TECHNOLOGY. M

...the classic MELISSA model takes less than a minute to be produced.

Melissa is a
top brand of
Grendene, one
of the world’s
largest
footwear
manufactureRs,
founded in
1971. It is
the holder of
an exclusive
technology
for injected
thermoplastic.
 inspiration through innovation.

melissa polibolha flocked ALEXANDRE HERCHCOVITCH winter 2006

For years now, the biggest challenge has been
to develop a material which could be easily
molded to the foot, providing superior
comfort in relation to other products
currently on the market.

This formula was developed in MELISSA’s

laboratories. The result is a composition
called MELFLEX ™.

This material has characteristics which

provide improved elasticity,
impermeability and resistance.

Its formula contains products which are

hypoallergenic and 100% safe to your health.
It is odorless, neutral and natural.
3DB is the latest world technology
for treating all types of surfaces.

GLAM + DISNEY winter 2007

MELFLEX ™ maintains its special properties even
after being recycled.
MELISSA searches for innovation in a variety of
fields, including those which are not related
This process was developed in order to enhance
graphic applications in 3D products and is
exclusive to MELISSA. This print technology
allows us to create fun and entertaining

melissa
to footwear production, in order to boost the images directly on the shoe.
performance of MELFLEX ™. *3db = 3D Brasil
One of the means developed
by MELISSA’s industries is
Velvet MELFLEX ™.

It was created to seduce

the fans of velvet, one of
fashion’s biggest trends
and a Winter favorite.

It guarantees durability to the

product and is water resistant.

Gorgeous and sophisticated,

WINTER 2007
it contains impeccable
finishing, matte and shinny

ULTRA WEDGE
at the same time.

melissa
Meet Melissa’s creative director.
He answers to the name Edson
Matsuo and is a multitalented
art professional whose studies
are embedded in architecture. He
has worked as an illustrator,
cartoonist, graphic designer and
art director. “I find myself to
be a collector of innumerous
references and experiences”,
he explains.
Matsuo is responsible for Melissa’s
R&D (Research and Development),
where a team of 120 people work on
new projects and ideas.
“I believe plastic is
only limited by
a designer’s
creativity”.
WINTER 2004
scarfun high + alexandre herchcovitch
melissa
 400* NEW PRODUCTS LAUNCHED ANNUALLY.

capacit y : 176 MN PAIRS OF SHOES PER YEAR.

12 FACTORIES 20,000 emplo y ees .

*approximately
JUNIOR DA SILVA Eduardo Jordão de Magalhães
Melissa International 35 Charlotte Road, Shoreditch,
+ 35 1 9656 27800 (Europe) London EC2A 3PD
+ 1 407 864 5243 (USA) Tel +44 (0)207 727 2406
info@melissaeurope.com Fax + 44 (0)207 739 8090
jr.melissainternational@gmail.com eduardojdm@gmail.com

SPAIN – JAPAN – FRANCE – AUSTRIA AUSTRALIA

GERMANY – TURKEY- SCANDINAVIA VIVER BRASIL
BRASILIEN SHOES, S.L SUITE 1/LEVEL 1 65-67 FOVEAUX STREET
C.C. BOTANICO - LOCAL 1 SURRY HILLS NSW 2010
35100 MASPALOMAS SYDNEY – AUSTRALIA
PHONE: +34 928 776463 PHONE (02) 9280 0050
e-mail: direccion@raidercanarias.com e-mail: susannah@viverbrazil.com

USA SWITZERLAND
GRENDA SHOES CORPORATION 2841 TREND & SPORT Equipment GmbH
PRINCIPAL ROW, SUITE 300 Sägestrasse 13 CH-8952 Schlieren
ORLANDO FL 3287 pHONE: +41 044730 1483
e-mail: melissausa@grendha.com FAX:+41 044 731 1588
e-mail: dani@sun-valley.ch
ITALY
ARGENTINA
OLANG SPA
Via Sile, 5 SADDLE CALZADOS S.A.
31040 Volpago del Montello (Treviso) Calle Los Patos, 2151 - C1283ABI
PHONE: +39 0423 620877 Ciudad Aut de Buenos Aires-Republica
Fax +39 0423 620949 Phone: 00.54.11.6772.2525
e-mail: francesca.export@olang.it e-mail: msoto@saddle-calzados.com.ar

NETHERLANDS VENEZUELA
DOUBLE AA AMSTERDAM CORPORACION NOBILIS, C.A.
C. SCHUYTSTRAAT 19-1 Urb. Guaicay Calle La Pedrera
1071 JD AMSTERDAM HOLLAND Edif. Las Minas - Las Minas de Baruta
PHONE + 31 (0) 20 676 2055 Caracas - Venezuela
FAX + 31 (0) 20 471 1573 Phone: 00.58.212 945 6297 / 945 9311
e-mail: info@doubleaa.nl Fax: 00.58.2.941.8490
e-mail: nobilis@cantv.net
GREECE
HONG KONG
HATZIPRODROMOU BROS S.A.
8 ROAD TO OREOKASTRO RSH HONG KONG LTD
56430 THESSALONIKI, GREECE Unit 02-06, 23/F No. 1 Hung To Road,
TEL: 0030-2310-682222, Kwun Tong, Kowloon, Hong Kong
FAX: 0030-2310-682211 Phone: 00.852.2343.8222
e-mail: info@adamsshoes.gr Fax: 00.852.2343.3810

ENGLAND MALAYSIA
GLASS FOOTWEAR RSH (MALAYSIA) SDN BHD
88A HIGH STREET BILLERICAY 1st Floor, Wisma Ali Bawal 2, no. 11
ESSEX Jalan Tandang 46050 Petaling Jaya
CM 129UP Selangor Darul Ehsan, Malaysia
PHONE: + 441268548938 Phone: 00. 603.793.9968 / Fax: 00.603.793.9963
dave@glassfootwear.co.uk e-mail: agnes@rsh.com.my

PORTUGAL SINGAPORE
VENDALINDA RSH (SINGAPORE) PTE LTD

WINTER 2003
RUA DOUROANA S/N 190 MacPherson Road, 7th Floor
PONTE DA PEDRA-REGUEIRA DE PONTES Wisma Gulab - Singapore 348548, Singapore
LEIRIA Phone: 00.65.6746.6555
PHONE: +351244860030 Fax: 00 65.7840.4253
e-mail: fernando@vendalinda.pt e-mail: jessie@rsh.com.sg

THAILAND ISRAEL

couture + J.Maskrey
JASPAL CO., LTD Kalo Toys
1054 SOI 66/1 Sukhumvit Rd. 76,NACHLAT BENYAMIN ST,
Bangchak, Prakanong TEL AVIV - ISRAEL
Bangkok 10260, Thailand PHONE: 972 36822192
Phone: 00.66.2.399.1086/Fax: 00.66.2.381.4840 e-mail: simonimichelinn@yahoo.com
e-mail: jaspal@jaspal.co.th

URUGUAY
RBK URUGUAY S.A
Arocena, 1632
11500 - Montevideo - Uruguay

melissa
Fax: 00.598.2.601.8464
e-mail: rbkuru@adinet.com.uy www.melissa.com.br/profile
Produced by House of Palomino
Coordinated by erika palomino | texts Eduarda de Souza
Art Director Luciana Vaz guimarães
Photos Cris Bierrenbach | Miro | research CAMILA MORAES