Tourism and Hospitality

Roles of international organization in the hospitality industry

International organizations play several roles in the hospitality industry, helping to shape and regulate
various aspects of the sector. Here are some of the key roles they play:

• Standardization and Regulation: International organizations like the World Tourism Organization
(UNWTO) and the International Organization for Standardization (ISO) help establish and
maintain standards and regulations for the hospitality industry. This includes setting guidelines
for safety, quality, and sustainability in hotels, restaurants, and tourism services.

• Promotion and Marketing: Organizations like the UNWTO and regional bodies promote tourism
and hospitality on a global scale. They work to attract tourists and investments to different
regions and destinations. They often provide marketing campaigns, research, and statistics to
support these efforts.

• Sustainability and Environmental Responsibility: International organizations are increasingly

involved in promoting sustainability in the hospitality industry. They provide guidelines and
frameworks for environmentally responsible practices, such as reducing waste, conserving
energy, and supporting local communities.

• Education and Training: Organizations like the United Nations Educational, Scientific, and
Cultural Organization (UNESCO) support education and training programs in the hospitality
sector. They facilitate knowledge transfer and skills development, which helps improve the
quality of services.

• Crisis Management: International organizations may assist in crisis management, such as during
natural disasters or pandemics. They can provide resources and coordination to help affected
regions recover and mitigate the impact on tourism and hospitality.

• Research and Data Collection: These organizations often gather and publish data and research
on the hospitality industry. This information can be valuable for businesses, governments, and
researchers in making informed decisions and policies.

• Advocacy and Lobbying: Some international organizations advocate for the interests of the
hospitality industry on a global scale. They may work to influence policies and regulations to
benefit the industry.
 • Cultural Preservation: Organizations like UNESCO also focus on preserving the cultural heritage
of destinations and ensuring that tourism and hospitality development do not harm cultural and
historical sites.

• Capacity Building: International organizations often support the capacity building of smaller and
less-developed countries to improve their hospitality infrastructure and service quality. This
includes providing financial assistance, training, and technical expertise.

• Conflict Resolution: In regions with conflicts or political instability, international organizations

can play a role in conflict resolution and peace-building efforts, which can have a positive impact
on the safety and stability of the hospitality industry.

• These roles are essential in ensuring that the global hospitality industry operates in a
responsible, sustainable, and effective manner, benefiting both travelers and the destinations
they visit.

Steps involved in hospitality project development including feasibility study

Hospitality project development involves various steps, from the initial idea to the opening of the
hospitality facility. A feasibility study is an essential preliminary step to assess the viability of the project.
Here are the steps involved in hospitality project development, including the feasibility study:

Idea Generation and Concept Development:

• Identify the type of hospitality project you want to develop (e.g., hotel, restaurant, resort, etc.).
• Develop a concept for the project, including the target market, location, and unique selling
points.

Feasibility Study:

• Conduct market research to assess the demand for your project in the chosen location.
• Analyze the competition and market trends.
• Evaluate the financial feasibility by estimating costs and potential revenue.
• Determine the legal and regulatory requirements.

Business Plan Development:

• Create a detailed business plan outlining the project's goals, strategies, and financial projections.
• Define the project's scope, budget, and timeline.
Site Selection and Acquisition:

• Identify potential locations and properties that meet your project's requirements.
• Negotiate with property owners, secure the necessary permits, and purchase or lease the site.

Design and Development:

• Hire architects, interior designers, and construction firms to plan and build the facility.
• Develop a design that aligns with the concept and target market.
• Ensure compliance with building codes and regulations.

Financing:

• Secure funding for the project through loans, investors, or your own capital.
• Create a detailed financial plan and secure the necessary resources.

Construction and Development:

• Begin construction and development activities according to the project plan.

• Oversee the construction process, ensuring quality and adherence to the design.

Operational Planning:

• Develop an operational plan that covers staffing, supply chain management, and service
standards.
• Establish partnerships with suppliers and service providers.

Recruitment and Training:

• Hire and train the staff, including management, front-line employees, and support staff.
• Develop training programs to ensure consistency in service quality.

Marketing and Promotion:

• Create a marketing and promotional strategy to build awareness and attract customers.
• Develop a branding strategy that aligns with the project's concept and target market.
Sustainable practices and certification in the hospitality sector

Sustainable practices and certifications in the hospitality sector have become increasingly important as
consumers and businesses alike recognize the need to reduce the environmental and social impact of
the industry. Here are some common sustainable practices and certifications in the hospitality sector:

Sustainable Practices:

Energy Efficiency: Hotels and resorts are implementing energy-efficient technologies, such as LED
lighting, smart thermostats, and renewable energy sources, to reduce energy consumption and
greenhouse gas emissions.

• Water Conservation: Implementing water-saving fixtures, such as low-flow toilets and

showerheads, and adopting wastewater treatment and recycling systems to reduce water
usage.
• Waste Reduction and Recycling: Hospitality establishments are working to minimize waste by
recycling, composting, and reducing single-use plastics. Some are even adopting zero-waste
goals.
• Local Sourcing: Restaurants and hotels are sourcing food and products locally to support the
community, reduce transportation emissions, and offer fresher, seasonal options to guests.
• Green Building Design: Design and construct buildings with sustainable materials and
environmentally friendly features, like green roofs and natural ventilation systems.
• Biodiversity Conservation: Implement practices to protect and enhance local ecosystems and
wildlife, such as creating green spaces and bird-friendly designs.
• Community Engagement: Engage with the local community through job creation, partnerships,
and social initiatives to benefit the area and build positive relationships.
• Employee Training: Provide training to staff on sustainability practices and encourage them to
be environmentally conscious in their roles.
• Reducing Single-Use Plastics: Eliminate or reduce single-use plastics like straws, cutlery, and
water bottles and instead provide reusable or biodegradable alternatives.

Certifications:

• LEED (Leadership in Energy and Environmental Design): LEED certification is common for green
building and sustainable design. Hotels and resorts can achieve LEED certification by meeting
specific sustainability criteria in construction and operations.
• Green Key: The Green Key certification is an eco-label that recognizes environmentally conscious
hotels and resorts worldwide. It assesses properties on a range of sustainability criteria.
• EarthCheck: EarthCheck is a program that assists businesses in the tourism and hospitality
industry to measure, monitor, and improve their environmental and social performance.
 • Green Globe: Green Globe is a certification program for sustainable tourism and travel
businesses. It evaluates properties on various criteria, including energy efficiency, waste
management, and community involvement.
• Rainforest Alliance: The Rainforest Alliance offers certification for sustainable tourism, focusing
on environmental and social responsibility, including conservation and community support.
• Travelife: Travelife is an international sustainability certification program for hotels and
accommodations. It covers a wide range of sustainability criteria, from environmental to social.
• BREEAM (Building Research Establishment Environmental Assessment Method): Although more
commonly used in the construction industry, BREEAM assesses the environmental performance
of buildings and can apply to hospitality facilities.
• Achieving certification from one of these programs can help hospitality businesses demonstrate
their commitment to sustainable practices, attract environmentally conscious travelers, and
reduce their environmental footprint. It also serves as a benchmark for continuous
improvement in sustainability efforts.

Tourism Organization and Agencies

Tourism organizations and agencies play a crucial role in the promotion, development, and regulation of
the tourism industry. These organizations exist at various levels, from international and national to
regional and local. Here is an overview of some of the key types of tourism organizations and agencies:

International Tourism Organizations:

• United Nations World Tourism Organization (UNWTO): UNWTO is a specialized agency of the
United Nations that promotes responsible, sustainable, and universally accessible tourism. It
provides a global platform for tourism policy and practice.

• World Travel and Tourism Council (WTTC): WTTC is a global forum for the travel and tourism
industry, comprising leading CEOs from various sectors. It advocates for the economic and social
benefits of the industry.

• Pacific Asia Travel Association (PATA): PATA is a non-profit organization that promotes
responsible tourism and sustainable growth in the Asia-Pacific region.

• Caribbean Tourism Organization (CTO): CTO is a regional organization that promotes tourism
and sustainable development in the Caribbean region.
National Tourism Organizations:

• National Tourism Board/Authority: These are government agencies responsible for promoting
tourism within a specific country. Examples include VisitBritain, Tourism Australia, and the Japan
National Tourism Organization (JNTO).

• Ministries or Departments of Tourism: Government departments or ministries that oversee and

regulate the tourism industry at the national level.

• State or Provincial Tourism Agencies: In federal countries, states or provinces often have their
own tourism agencies responsible for promoting tourism within their region.

Regional and Local Tourism Organizations:

• Regional Tourism Organizations: These organizations promote tourism at a sub-national level,

often covering several cities or counties within a specific region.
• Convention and Visitors Bureaus (CVBs): CVBs are local organizations that focus on attracting
meetings, conventions, and events to a specific city or region. They often work in conjunction
with local governments.
• Destination Marketing Organizations (DMOs): DMOs are responsible for marketing and
promoting a specific destination to visitors, which can range from cities to entire regions.

MICE

Steps involved in planning and organizing events

Planning and organizing events involves a series of systematic steps to ensure the event runs smoothly
and successfully. Here are the key steps involved in event planning and organization:

Define Objectives and Goals:

Determine the purpose and objectives of the event. What do you want to achieve, and what are the key
goals?

Create a Budget:

Establish a budget that outlines the expected costs and revenue sources for the event.
Select a Date and Venue:

Choose a suitable date and location for the event, considering factors like accessibility, capacity, and the
event's theme or purpose.

Develop a Concept or Theme:

Define the overall concept, theme, or style of the event. This sets the tone and guides decisions on
decor, entertainment, and branding.

Event Team and Responsibilities:

Assemble an event team with clearly defined roles and responsibilities. Assign tasks such as logistics,
marketing, registration, and entertainment.

Legal and Permits:

Ensure compliance with all necessary permits, licenses, and regulations, including health and safety
requirements.

Vendor Selection

Identify and contract vendors, suppliers, and service providers (caterers, AV equipment, decorators)
who are essential for the event.

Event Marketing and Promotion:

Develop a marketing plan to promote the event, including online and offline strategies, social media,
email campaigns, and partnerships.

Registration and Ticketing:

Set up a system for event registration, ticketing, and guest management. This may involve using online
platforms or physical ticketing solutions.

Program and Schedule:

Create a detailed event program or agenda that outlines the sequence of activities, sessions, speakers,
and entertainment.
Logistics and Setup:

Plan and coordinate logistical elements such as transportation, setup, and teardown. Ensure you have
the required equipment and facilities.

Food and Beverage:

Decide on the catering options, including menus, dietary considerations, and service arrangements.

Entertainment and Activities:

Organize entertainment, speakers, and activities that align with the event's theme and objectives.

Audiovisual and Technology:

Arrange for sound, lighting, and AV equipment, as well as technical support to ensure presentations and
performances run smoothly.

On-Site Management:

Designate a point person or event manager to oversee the event day logistics and handle any
unforeseen issues or emergencies.

Event Planning and Etiquette Guides

Event planning and etiquette are critical aspects of hosting a successful and memorable event. Here's a
guide to help you navigate through the process:

Set a Realistic Budget:

Determine a budget that covers all necessary expenses, including venue, catering, entertainment,
decorations, and marketing.

Select a Suitable Venue:

Choose a venue that aligns with the event's purpose, size, and theme. Consider accessibility, amenities,
and ambience.
Create a Timeline:

Develop a detailed timeline outlining key milestones and deadlines from the initial planning phase to the
day of the event.

Assemble a Competent Team:

Build a team with members who have the skills and expertise needed for different aspects of event
planning, such as logistics, marketing, and guest services.

Design a Comprehensive Plan:

Create a comprehensive event plan that includes logistics, marketing, guest management, and
contingency plans for unforeseen circumstances.

Vendor Selection and Management:

Choose reputable vendors for catering, audiovisual equipment, decorations, etc. Negotiate contracts
and maintain open communication.

Develop a Marketing and Promotion Strategy:

Use various channels (e.g., social media, email marketing, flyers) to effectively promote the event and
reach the target audience.

Registration and Ticketing:

Set up a user-friendly registration system and ticketing platform, ensuring a smooth check-in process for
attendees.

Plan for Contingencies:

Identify potential risks or challenges and create contingency plans to address them, such as weather-
related issues or technical difficulties.

Coordinate Logistics:

Arrange transportation, parking, signage, and any other logistical details to ensure a seamless event
experience.
Oversee Setup and Teardown:

Supervise the setup of equipment, decorations, and other elements to ensure they align with the
event's vision. Also, manage teardown efficiently.

Event Etiquette:

Professionalism and Courtesy:

Maintain professionalism in all interactions, treating guests, vendors, and team members with respect
and courtesy.

Clear Communication:

Provide clear and timely information to guests, vendors, and team members about event details,
schedules, and expectations.

Guest Accommodations:

Anticipate the needs of guests, such as dietary restrictions, special requests, and accessibility
requirements. Provide appropriate accommodations.

Seating Arrangements:

Arrange seating to facilitate networking and conversations. Consider factors like guest preferences,
relationships, and professional affiliations.

Punctuality:

Start the event on time and ensure all planned activities follow the schedule.

Thank-You Notes and Acknowledgments:

Express gratitude to sponsors, vendors, and guests. Send thank-you notes after the event,
acknowledging their contributions.

Dress Code and Appearance:

Clearly communicate any dress code expectations. Ensure that organizers and staff present a
professional appearance.
Handling Difficult Situations:

Be prepared to handle any unexpected situations with grace and diplomacy, whether it's a guest
complaint or a logistical issue.

Follow Up:

After the event, follow up with attendees for feedback, and send post-event communications, such as
photos or resources discussed during the event.

By combining effective event planning with proper etiquette, you can create an enjoyable and
memorable experience for all attendees.

Event Planning Terminology:

Event planning involves a variety of terminology and documentation to help organizers communicate,
plan, and execute successful events. Here are some common terms and types of documentation used in
event planning:

• Event Brief: A concise document outlining the key details and objectives of an event.
• RSVP: Abbreviation for "Répondez s'il vous plaît," a request for guests to confirm their
attendance.
• Save the Date: An early announcement that informs guests of the event date to ensure their
availability.
• Venue: The location where the event takes place.
• Agenda: A schedule or program outlining the order of events and activities.
• Catering: The provision of food and beverages for the event.
• Decoration and Theme: Elements that create the event's atmosphere and aesthetics.
• Keynote Speaker: A featured and prominent speaker at an event.
• Sponsorship: Financial support or resources provided by organizations in exchange for
promotional opportunities.
• Name Badge: A badge displaying a participant's name and affiliation for networking purposes.
• Event Program: A detailed booklet or document providing information about the event, its
schedule, and participants.

• Floor Plan: A visual layout of the event space, showing the arrangement of tables, seating, and
exhibits.
• Swag Bag: A bag or package of promotional items and gifts given to event attendees.
• Breakout Session: Smaller, specialized sessions or workshops within a larger event.
• Post-Event Survey: A survey given to attendees to gather feedback and assess their experience.
• VIP Reception: A special pre-event gathering for distinguished guests or sponsors.
• Badge Scanner: A device for quickly recording attendee information by scanning their badges.
• Live Stream: Broadcasting an event in real-time over the internet for remote viewers.
• AV (Audio-Visual): Equipment and services related to sound, lighting, and visual elements.
• Panel Discussion: A group of experts discussing a particular topic or issue.