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Design & Color:

A Sample PowerPoint for


Informative Presentations
Heather Freya Abenti
Coastal Carolina Community College
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Basics

šColors have meaning (O’Hair et al., 2018)

šGood design fosters learning (Schwabish,


2016)

šMake presentation stand out by not using


default colors (Schwabish, 2016) 2
Details

šContrast is key (Paradi, 2020)

šBlue or purple backgrounds, white words


• easy to read
• positive emotional connotation (Paradi, 2020)

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Graphic Impact

š Black and white works, but a little color can help (Schwabish, 2016)

Photo Credit: Schwabish, 2016, p. 30 4


Further Study

šHow shades of color influence people differently

šResearch link: color and culture

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References

O’Hair, D., Stewart, R., & Rubenstein, H. (2018). A speaker’s guidebook (7th ed.). Macmillan

Learning.

Paradi, D. (2020). Choosing colors for your presentation slides. Think Outside the Slide.

https://www.thinkoutsidetheslide.com/choosing-colors-for-your-presentation-slides/

Schwabish, J. (2016). Better presentations: A guide for scholars, researchers, and wonks

[eBook edition]. Columbia University Press. https://ebookcentral-proquest-

com.proxy042.nclive.org/lib /coastalcarolina-
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ebooks/reader.action?docID=4723060&ppg=44

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