Customer Data Analysis

As the potential customers of our racing project plan, we identified school leavers,
undergraduates, automobile and racing enthusiasts, and the community gathered around the
registered racing clubs of Sri Lanka.

School Leavers
18+ individuals who just completed their A/Ls and finished their school education can be
considered school leavers. According to government statistics, around 350,000 students leave
school annually. Even if they get selected to government universities, there will be a minimum
time span of 8 months, which they spend at home, that can be directly invested into a short-term
course, precisely what we offer at FalconE Racing Academy.

Undergraduates
Most of the undergraduates of Sri Lanka are interested in joining the racing community of Sri
Lanka. Among them, the undergraduates who have majored in mechanical, mechatronic,
electrical, electronic and aeronautical engineering branches have a high potential of joining the
academy as our engineering courses offer modules related to aerodynamics, vehicle dynamics,
and electric and electronic systems. According to Sri Lankan university statistics, the magnitude
of the community is over 2000, which keeps growing annually.

Car and Racing Enthusiasts

Individuals who are interested in karting and Formula-1 in Sri Lanka fall into this category. Their
enthusiasm for racing is immense as they have already created regional and online communities
dedicated to motor racing and hold vehicle meet-ups frequently. Within this community, we can
identify roughly a number of over 70,000 potential customers. The only source they can
experience a similar kind of racing is the SLKC events at Bandaragama karting complex.
Therefore, entering the business will massively attract this community as we offer an experience
beyond karting and closer to the Formula-1 vibe.

Registered Racing Club Community

There are 15 registered motor sport clubs in Sri Lanka. We selected the most prominent three out
of these clubs and analyzed the characteristics and quality of the members and what they expect
from motorsports.
● SMSC – Southern Motor Sports Club

It was established in 1997 to take motorsports to the south and elevate motorsports standards in
Sri Lanka to greater heights. They aim to introduce every motorsport enthusiast safely into
racing and officiating by supporting their skills individually. At present, the SMSC has a
membership of 300. The Southern Motor Sports Club's strength lies in its membership's
commitment and unity. It is quite rich in manpower, organisational ability, and event
management.
● CMSC – Ceylon Motor Sports Club

The Ceylon Motor Sports Club is one of the oldest motorsports clubs in Southeast Asia and was
inaugurated on 4th September 1934 at the Grand Hotel, Nuwara Eliya. The CMSC is the only
motorsports club in Sri Lanka affiliated with the world governing body of motorsports, the FIA.
Therefore, the community at CMSC has the influence of FIA, and they have the potential to
compete under international regulations. They possess a social media community of around ten
thousand members.

● Sri Lanka Automobile Sport

Sri Lanka Automobile Sports (SLAS) is the national Controlling Body for automobile sports in
Sri Lanka. Numerous racing events are organised by SLAS across Sri Lanka; annually, Under
SLAS, more than 400 licence holders have been registered and many of them have competed in
the local events. Therefore, a community of experienced and well-exposed to racing can be
desired from the community of SLAS.

References

[1] “Department of census and statistics,” Gov.lk. [Online]. Available:

http://www.statistics.gov.lk/Education/StaticalInformation/SchoolCensus. [Accessed:
10-Oct-2022].
[2] Ugc.ac.lk. [Online]. Available:
https://www.ugc.ac.lk/downloads/statistics/stat_2020/Chapter%203.pdf. [Accessed:
10-Oct-2022].
[3] “Sri Lanka Karting Circuit Bandaragama,” Slkarting.com. [Online]. Available:
https://www.slkarting.com/. [Accessed: 10-Oct-2022].
[4] “About us – southern motor sports club Sri Lanka,” Smsc.lk. [Online]. Available:
https://smsc.lk/about-us/. [Accessed: 10-Oct-2022].
[5] “Ceylon motor sports club (CMSC) – Ceylon motor sports club (CMSC),” Cmsc.lk.
[Online]. Available: https://cmsc.lk/. [Accessed: 10-Oct-2022].
[6] “Home 3,” Slas.lk. [Online]. Available: http://www.slas.lk/. [Accessed: 10-Oct-2022].