Why Tableau

Customers choose Tableau for value

The Analytics Experience Platform Flexibility An Enterprise Platform Customer Success

Tableau provides a complete Tableau allows customers to A robust end-to-end data Invest with a company
user experience without deploy anywhere and platform that provides a dedicated to your success
functionality gaps and leverage their existing data flexible governance to help you build a thriving
technical hurdles. environment. methodology to achieve Data Culture.
analytics at scale.
The Analytics Experience
More than a dashboard

Both products can build dashboards, the

difference is how we get there:
Explore data beyond predefined dashboards
to uncover new insights and unanticipated
discoveries.

Reduce IT bottlenecks created by complex

code requirements.

Enable business users to get meaningful and

trusted answers quickly.
Foundational Design
VizQL makes it easier for everyone to explore

VizQL DAX
Translates human behavior into code. Requires translating questions into code.
The computer does the work, More coding means less time discovering.
freeing people up to explore.

https://community.tableau.com/s/question/0D54T00000C5pAgSAJ/calculating-the-data-from-previous-month-to-another
https://www.sqlbi.com/articles/comparing-with-previous-selected-time-period-in-dax/
Platform Flexibility
Deploy anywhere

Tableau is Flexible Power BI Service is Azure Only

Cloud Any OS

On-Premise
Platform Flexibility
Connect to all your data

Tableau gives customers choice to leverage

their analytics investments without
sacrificing functionality.

Leverage existing data investments without

having to replicate data.

Consistent user experience regardless of

connection type.

Unlimited scale and performance for real-time

analysis.
•

https://docs.microsoft.com/en-us/power-bi/connect-data/desktop-use-directquery#limitations-of-directquery
Platform Flexibility
Analyze all of your data

Tableau Allows for Unlimited Exploration Power BI Data Limitations

https://docs.microsoft.com/en-us/power-bi/visuals/power-bi-data-points
An Enterprise Platform
One destination for all your data & analytics

Tableau’s platform ensures that you are able

to effectively administer and govern your
analytics environment:
Fully integrated solution without hidden costs or
platform dependencies.

Ensure trust and consistency by having complete

transparency into your data environment.

A flexible, highly configurable governance

framework to fit your IT strategy.
Power BI Licensing
All roads lead to Power BI Premium

E5:
$35/user/mo.

● No Sharing ● Shared Capacity ● Cost Unpredictability

● ‘Excel Hell’ ● Limited AI/ML Features ● How many nodes do you
● Data Size Limitations need?
● Data Refresh Limits
● Most New Features Are
‘Premium’ Only

https://powerbi.microsoft.com/en-us/pricing/
The TCO of Power BI
Power BI’s hidden costs

PBI Premium Volatility Data Transfer Costs Time to Value Additional Products Training and Support
MSFT requires Power BI PBI’s symbiotic The dependency that Investments in Power BI is a small
Premium for Enterprise relationship with Azure Power BI’s places on a additional MSFT component of a
capabilities leading to leads to data migration developer skillset, products are required to complex MSFT
unexpected Azure costs. costs. increases reliance on a adopt and govern PBI at ecosystem and lacks
handful of technical scale. dedicated support.
experts and elongates
time to value.
Scalability and Predictability
Scale without surprise license costs

PREMIUM CAPACITY
Considerations when scaling licensing: Considerations when scaling licensing:
# of users ● The # of datasets
● size of data
● user concurrency
● types of workloads, etc.

“I’m going to be really honest here, the only way to really know (how much premium capacity
you need) is to look at what your workload is going to be... anything outside of doing an actual
load test and understanding exactly what you’re putting into that server, is a guess.”
- Adam Saxton (Guy in a Cube), Principal Program Manager, Power BI
https://youtu.be/XgjnjXkEnPw?t=502
https://docs.microsoft.com/en-us/power-bi/admin/service-premium-capacity-optimize#capacity-planning
 A Typical PBI Customer Story
The slippery slope of Power BI adoption Buys O365 E5 licenses and
IT hires project teams doubles premium capacity
(Data eng., DAX/M
Cost
experts, architects, PMs)

IT buys more and more

premium capacity

O365 E3 signed
IT buys premium
Hires PBI Service Self-Service-less capacity
administrator
PBI Pro
60 day trial Buys PBI Pro

Time

Business
PBI Desktop Larger departmental wants Realization that self-service
available Desire to share was never actually enabled
use cases – enterprise
(default on) Asks IT to manage features and & that premium capacity is
PBI Service “unlimited” performing poorly
Leadership sharing
Departmental demands more!
dashboard built
Performance degrades due to
Business needs help developing
lack of governance,
Publish to cross-department "enterprise"
administration, and education
"My Workspace" content
 A Typical PBI Customer Story
Sunk cost adoption
IT hires project teams Doubles premium capacity
(Data eng., DAX/M
Cost
experts, architects, PMs)

O365 E5 signed
for security IT buys more and more
features and premium capacity
includes Pro
licenses
IT buys premium
Hires PBI Service Self-Service-less capacity
administrator
PBI Pro
distributed

Time

Business
PBI Desktop Larger departmental wants Realization that self-service
available Desire to share was never actually enabled
use cases – enterprise
(default on) Asks IT to manage features and & that premium capacity is
PBI Service “unlimited” performing poorly
Leadership sharing
Departmental demands more!
dashboard built
Performance degrades due to
Business needs help developing
lack of governance,
Publish to cross-department "enterprise"
administration, and education
"My Workspace" content
Customer Success
Dedicated expertise to support your data initiatives

A collection of resources and dedicated

expertise to ensure your success:

A dedicated team of experts to support your

analytics initiatives.

A passionate Community to help your people

overcome challenges that slow adoption of
other BI products.

Tangible assets and demonstrated thought

leadership that provide a framework for
building a data-driven organization.
How Tableau co-exists with Power BI
Find the right tool for the job
Reporting
Asking a Question You’ve Already Asked
• Are used daily, weekly, monthly
• Help us run / manage the business
• Oftentimes help us identify unexpected
anomalies
• Are unable to answer unexpected / new
questions
• Provide marginal value, especially if
asking new questions results in
downloading to excel
Analytics
Uncovering New Questions
• Occur ad hoc / point-in-time
• Help us change / improve the business
• Oftentimes help us explain unexpected
anomalies
• Is how we enable people to answer
unexpected / new questions
• Provide high value, especially if it results
in making changes to the business
Types of Visuals
Unlimited exploration without third-party add-ons

Tableau

With Tableau, there is a free KB, blog, or video

teaching how to make almost any chart imaginable.

Power BI

Choice - Time wasted evaluating and sourcing.

Support - “Microsoft is not responsible for providing
support services for the custom visualization.” - EULA
Cost - “Additional purchase may be required”