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2013 An Examinationofthe Decision Making Stylesof Egyptian Managers
2013 An Examinationofthe Decision Making Stylesof Egyptian Managers
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219
Chapter 13
An Examination of the
Decision Making Styles
of Egyptian Managers
Hisham M. Abdelsalam
Cairo University, Egypt
Reem H. Dawoud
Financial Consultant, Egypt
Hatem A. ElKadi
Cairo University, Egypt
ABSTRACT
Many factors play roles in the success of managers. However, the manager’s decision-making style is
one factor that highly contributes to that success and, therefore, to the success of their organization. In
this chapter, a survey that includes a sample of 138 Egyptian managers in different organizational levels
(junior, middle, and senior) is conducted to explore their decision-making styles. The research, then,
investigates the relation between the variety of managers’ decision styles and seven variables: gender,
age, ethnicity, educational level, educational major, administrative experience, and current position.
Based on the findings, this research is able to provide baseline information to improve on the implica-
tions of decision-making styles on the selection and design of decision-support systems in Egypt.
Copyright © 2013, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
An Examination of the Decision Making Styles of Egyptian Managers
220
An Examination of the Decision Making Styles of Egyptian Managers
organization (and/or the manager) desires and ogy. Finally, Maris and Robert (2007) attempted
values (Fitzgerald, 2002). As international interac- to analyze the distinctively American, Japanese,
tions increase in frequency and importance, there and Chinese leaders’ styles of strategic decision
is a growing need to know how managers make making and the reflection of these differences on
decisions in different parts of the world, and how information systems used.
IT applications may support their decision-making
activities (Maris & Robert, 2007). 1.2. Systems that Support
The decision-making styles of managers was Decision Making
a focus point in the literature. For example, Fox
and Spence (1999) surveyed a group of over 200 The term decision support represents all the
project managers from across the United States means (models, methods, tools, concepts) that
attempting to measure their decision-making are available to the decision-maker in order to
styles. The results of their study indicated that make easier the decision-making. To improve
project managers, on an individual basis, have the cognitive process of the decision-makers, it is
very clearly defined differences in their preferred necessary to have decision support aids through an
style of decision-making. However, taken as a adapted Information System (IS). Every decision
group, project managers do tend to support the support aid is equipped with its own realization
suggested need for a ‘whole-brain’ approach to and implementation methods. In this research will
project management. focus on five information systems: Management
Steinberg (2003) investigated decision-making Information Systems (MIS); Decision Support
styles of members in three managerial levels Systems (DSS); Executive Information Systems
within the South African Military Health Service. (EIS); Group Support Systems (GSS); and Or-
Research findings indicated that throughout the ganizational Decision Support Systems (ODSS).
three different managerial levels, the behavioral Decision Support Systems (DSS) were first
decision-making style was dominating. Alqarani developed in the 1970s, and have been used
(2003) explored the managerial decision styles of widely since the PC revolution in the 1980s
the managers of Florida’s state university libraries (Maris & Robert, 2007). DSS can be described
and examined the relation between the variety of as “computer-based systems that help decision
managers’ decision styles and seven demographic makers confront ill-structured problems through
variables. As in the previous case, the behavioral direct interaction with data and analysis models”
decision style was the predominant style for the (McNurlin & Sprague, 2004). DSS aim to enhance
majority of managers, followed by the conceptual the decision making process via providing tools
decision style. It was also found that there was no that facilitate the processing and analysis of large
relationship between managers’ decision style and amounts of data. DSS were originally developed
their gender, age, or highest academic degree. On as tools for managers, but they are now also used
the other hand, years of administrative experience, by many non-management employees (Maris &
ethnicity, position, and educational major of these Robert, 2007).
managers were indeed related to the decision style Executive Information Systems (EIS) are
or styles used by these managers. intended specifically for executives. They have
Jacoby (2006) investigated to what extent a been used to monitor and communicate company
principal’s decision style influences his/her ac- performance data and to scan the business envi-
ceptance and use of technology. The findings ronment (McNurlin & Sprague, 2004; Ba, Lang,
indicated that a principal’s decision style has no & Whinston, 1997; Elam & Leidner, 1995). An
bearing on his/her acceptance and use of technol- EIS can be described as a DSS that “(1) provides
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An Examination of the Decision Making Styles of Egyptian Managers
access to (mostly) summary performance data, (2) different information systems used for decision
uses graphics to display and visualize the data in support. Following the introduction section, the
an easy-to-use fashion, and (3) has a minimum of rest of this chapter is organized as follows. Section
analysis or modeling beyond the capability to ‘drill 2 provides the methodology used in this research
down’ in summary data to examine components followed by results in section 3. Discussions are
(McNurlin & Sprague, 2004).” provided in section 4, and finally, conclusions are
Group Support Systems (GSS), formerly given in section 5.
known as Group DSS, are networked systems
that facilitate discussion by groups of proximate
or distributed individuals synchronously or 2. METHODOLOGY
asynchronously (Maris & Robert, 2007). A GSS
includes software tools designed to focus and A survey made of 600 managers in Egypt was
structure group deliberation, reducing the cogni- conducted to gather information related to vari-
tive costs of communication as group members ous decision-making styles of Egyptian managers
work collectively towards a goal (Maris & Rob- in different organizational levels. Respondents
ert, 2007). GSS are designed to support decision were asked to complete a two parts questionnaire:
making of a group of people (a team) engaged demographics and the Decision Style Inventory
in a decision-related task. They are supposed (DSI) developed by (Rowe & Mason, 1987).
to reduce communication barriers, stimulate or Rowe and Mason (1987) took a management
hasten exchange of messages, reduce uncertainty perspective when attempting to understand, assess,
or noise in group’s decision process, and drive or and improve decision-making, and defined four
regulate the group’s decision process (Desanctis decision making styles based on two dimensions
& Gallupe, 1987; Schmidt, 1991). of thinking: cognitive complexity and values
An Organizational Decision Support System orientation as shown in Figure 1. Cognitive com-
(ODSS) supports and organizes the division of plexity refers to a person’s tolerance for ambigu-
labor for decision-making inside a firm. It focuses ity as opposed to need for structure while values
on an organizational process which cuts across orientation refers to a person’s task as opposed
organizational functions and hierarchical layers to relational concerns. “The DSI, with fewer and
(Davenport, 1993). It supports interrelated but more managerially oriented questions, also mea-
autonomous local decisions, but its main help is sures style on the basis of its own theory, and it
to coordinate these multiple local decisions with also correlates highly and consistently with Jung’s
the objective of optimizing organizational deci- concepts as measured by the Myers Briggs Type
sion. An ODSS shares some characteristics with Indicator (Rowe & Mason, 1987).”
other management information systems such as The DSI was developed to measure the relative
DSS, GDSS, and EIS, but it has distinctly differ- propensity to make use of four decision-making
ent objectives and a broader scope (Holsapple & styles: directive, analytical, conceptual, and Be-
Whinston, 1996; Kroenke & Hatch, 1994). It has havioral. The instrument consists of 20 sentence-
a strong organizational component not present in beginnings and four possible sentence-endings.
a DSS or a GDSS and a coordination component For each sentence beginning, the subject is asked
not present in an EIS. to rank each of the sentence endings by 8, 4, 2,
This chapter aims to explore the decision- or 1, identifying which one is most like them, next
making styles among Egyptian managers in dif- most like them, etc. A ranking of 8 indicates the
ferent managerial levels. The results will provide response that you most prefer, a 4 indicates a
information needed on the expected needs on response that you consider often, a 2 indicates a
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An Examination of the Decision Making Styles of Egyptian Managers
Figure 1. Decision style model (adapted from Rowe & Boulgarides, 1994)
response that you consider on occasion, and a 1 into two categories as shown in Figure 2 on the
indicates the response that you least prefer. From decision making style of Egyptian managers. The
these rankings, a score is summed up for each research will, thus, examine the following seven
decision making style to determine the propen- hypotheses:
sity of respondent towards each decision style.
The instrument, further, identifies: (1) an indi- H01: There is no relation between the decision
vidual’s propensity towards each style as either making style and the age (Mech, 1993).
‘very dominant,’ ‘dominant,’ ‘backup,’ or ‘least’; H02: There is no relation between the decision
(2) an individual’s orientation towards ideas ver- making style and the gender (Mech, 1993).
sus actions; and (3) an individual’s orientation H03: There is no relation between the decision
towards executive, middle-management, or staff making style and the educational level (Ben-
level decision making. son, 1986; Yousef, 1998; Goodyear, 1987).
The DSI has been tested extensively for valid- H04: There is no relation between the decision
ity and reliability (Leonard, Scholl, & Kowalski, making style and the total years of experi-
1999; Robey & Taggart, 1981). It has “a very ence (Mech, 1993; Benson, 1986; Goodyear,
high face validity and reliability. Respondents 1987).
have almost invariably agreed with their decision H05: There is no relation between the decision
styles as shown on the test instrument” (Rowe & making style and the level of management
Boulgarides, 1994). (Benson, 1986).
H06: There is no relation between the decision
2.1. Theoretical Framework making style and the business type (Ali,
1989).
The decision style adapted by a manager may be H07: There is no relation between the decision
influenced by a number of variables. This research making style and the total number of em-
aimed to study the effect of seven variables divided ployees.
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An Examination of the Decision Making Styles of Egyptian Managers
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An Examination of the Decision Making Styles of Egyptian Managers
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An Examination of the Decision Making Styles of Egyptian Managers
Table 3. Decision-style intensity levels (adopted from Rowe & Boulgarides, 1992)
dominant’ level. Finally, the analytical style, the 3.3. Brain Dominance
highest percentage of propensity is at the ‘back
up’ level. Table 6 provides propensity levels for The next analysis of the DSI is concerned with
each decision style per different managerial levels. the determination of brain dominance, or the
Surprisingly, the behavioral and directive styles tendency for one side of the brain to be more
were the dominating styles on all managerial levels. dominant than the other. The right hemisphere is
the more creative and perceives things as a whole.
An individual with ‘right-brain’ dominant would,
thus, tend to have a strong concern for individuals
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An Examination of the Decision Making Styles of Egyptian Managers
and prefer broad thinking and creative approaches. thinkers exhibit intuition, while left-brain thinkers
The people who think using this side of brain are more rational (Rowe & Boulgarides, 1992).
have a comprehensive sense of timing and they By adding the analytical and directive scores
can encompass many thoughts at the same time from the DSI, individuals’ ‘left brain’ score can be
using parallel processing of information. They derived, and by adding the conceptual and behav-
are also more artistic, appreciate space, imagery, ioral scores, the ‘right-brain’ score is determined.
fantasy, and music (Alqarni, 2003). A respondent is either: ‘left-brain’ dominant if the
On the other hand, the left hemisphere controls corresponding score is more than 165; ‘right-brain’
logical and analytic thought and processes infor- dominant’ if the corresponding score is more than
mation consecutively. It handles speech, pointing 135, or ‘mixed’ dominant. Of the 138 respon-
and smiling as well as the abstract logic needed for dents, 82 were found to be left-brain dominant,
mathematics and verbal thinking (Alqarni, 2003). 54 were found to be right-brain dominant, and 2
An individual with ‘left-brain’ dominant would were found to have ‘mixed’ dominance. Table 7
tend to have a strong technical focus and be inclined presents the distribution of respondent’s brain-
towards logical thinking. In general, right brain dominance with respect to different managerial
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An Examination of the Decision Making Styles of Egyptian Managers
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An Examination of the Decision Making Styles of Egyptian Managers
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An Examination of the Decision Making Styles of Egyptian Managers
decision styles as a backup, when the situation This result is, also, aligned with the Situational
warrants, regardless of their dominant style. This Leadership Theory (Hersey, Blanchard, & John-
result confirms findings by Fox and Spence (1999) son, 2001) arguing that managers must use dif-
and Driver et al. (1996) that managers change ferent leadership styles depending on the situation.
their preferred decision style over time, and when In the research conducted by (Steinberg, 2003;
faced with more complex problems, they tended Alqarni, 2003) it was found that the behavioral de-
to migrate toward an ‘integrated’ decision style. cision making style was dominating among senior
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An Examination of the Decision Making Styles of Egyptian Managers
managers. The same case applies in the findings results showed diversity in decision-making styles
of this research. This research concluded that the of Egyptian managers.
behavioral decision making style is the dominat- Egyptian managers, thus, are expected to have
ing style among Egyptian managers followed by limited interest in data processing and build their
the directive style and surprisingly, the analytical decision mostly on intuition and relationships.
style came as the least preferred. Generally, the Their propensity to adopt GSS is, thus, much
231
An Examination of the Decision Making Styles of Egyptian Managers
higher than to adopt DSS; a GSS will provide among different organizational levels and func-
tools that aid multi-participant decision makers tional units. On the other hand, MIS is expected
in identifying and addressing different issues. On to fit with the findings as it produces summary
the other hand, an ODSS with advanced technolo- scheduled operational reports that can be used to
gies to facilitate communication will provide an provide information, advice, and explanations to
enhanced support that accommodates for different support specific decisions.
levels in the organization and cuts the boundaries
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An Examination of the Decision Making Styles of Egyptian Managers
Figure 10. Information technology applications and decision styles (adopted from Maris & Robert, 2007)
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An Examination of the Decision Making Styles of Egyptian Managers
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An Examination of the Decision Making Styles of Egyptian Managers
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