Table of Content

• Market overview – Canada.

• Supply Chain.

• Define Target Channel.

• Define Target Audience

• Retail and Food Service Product

• Brand Awareness strategy of Aruna Pasteurized Crab Meat.

 Top 10 Exporters for Prepared and Preserved Crab to Canada

Unit : US Dollar thousand

Imported value in Imported value in Imported value in Imported value in Imported value in
Exporters
2018 2019 2020 2021 2022
Russian Federation 5466 14741 41990 51365 12916
Indonesia 2937 3287 4317 2516 4090
United States of America 1382 2902 1641 2750 2687
India 2442 677 550 2271 1915
Canada 788 1646 751 1384 1296
Thailand 1094 1136 1056 1227 1168
Viet Nam 915 339 746 375 969
Korea, Republic of 224 22 106 250 728
China 2554 2642 896 1131 683
Philippines 529 523 115 43 438

2018 2019 2020 2021 2022

Exporters Imported quantity, Imported quantity, Imported quantity, Imported quantity, Imported quantity,
Tons Tons Tons Tons Tons
Russian Federation 308 524 1236 1642 329
Indonesia 231 262 390 224 328
United States of America 99 186 97 144 186
India 128 35 26 150 130
Viet Nam 93 37 71 36 114
Thailand 98 125 89 107 106
China 118 180 65 149 83
Canada 48 119 51 60 73
Korea, Republic of 14 3 10 23 48
Philippines 25 31 7 1 30

Source : ITC TRADE MAP - Product: 160510 Crab, prepared or preserved (excluding smoked)
 Retail and Food Service Market Size

Retail value sales in Canada - fresh / processed fish and

seafood products historical and forecast, Can$ millions
• Canada's total retail sales of fish and seafood grew in value at a CAGR of 5.5% from 2018 to
2022 and were valued at Can$5.4 billion in 2022.

• Fresh types consisting of fish, crustaceans, molluscs and cephalopods accounted for
62.7%, while processed seafood categories (shelf stable, frozen, chilled) accounted
for the remaining 37.3% of value sales.

Foodservice volume sales in Canada, processed fish and

seafood products historical and forecast, '000 tonnes
• In 2022, foodservice sales of processed fish and seafood in Canada reached a total volume of
66.7 thousand tonnes, increased at a CAGR of 0.04% (2018-2022).

Source: Euromonitor International,

2021
CONSUMER PURCHASE BEHAVIOR
PREPARED FOOD MARKET
Supply Chain
INDONESIA CANADA

Retail Wholesale
/ Supermarket

Producer, Importer, Food Service

Supplier Logistic Food
and and Distributor
Storage Seafood Online
Packer
Shop
Target Channel

Wholesale/Supermarket Food Service Seafood Online Shop

Offering retail Giving solution for

packing (canned saving kitchen Seafood product
and plastic cup) cost and time with delivered in front
for Pasteurized prepared and of your door with
Crab Meat for ready-to-eat Crab instant or same
home cooking Meat for various day delivery
preparation. dishes.
Retail Products

Claw Meat Lump Super Lump

Jumbo Lump Colossal Crab

Food Service
Pull Marketing Strategy

Youtube Video Ads Google Display Networks Facebook Ads

Food Influencer / Youtuber Press Release / Article Menu Creation Idea in Website and Social Media
Push Marketing Strategy

Trade activities Mailers Trade Promotion

Seafood Trade Expo Bundle Promotion