Story of Madhavrao Peshwa

Born in Maharashtra, the Paithani saree dates back to

times as early as the Rigveda. In the 18th century the
Paithani thrived under the patronage of the Peshwas. It is
believed that Madhavrao Peshwa had a special love for
Paithani textiles.GODDESS PARVATI & PAITHANI
SILK SAREE

As per legends, Lord Shiva and Goddess Parvati play a

significant role in the creation of a paithani silk saree. It
is said that when Goddess Parvati saw the enchanting
paithani saree look on the women at Lord Indra’s court,
she was mesmerised. But since the saree was created by
the Gods, she could not wear it. That’s when she decided
to hand-weave the saree for herself.

She dyed the silk in vibrant colours, used real gold and
silver to weave a beautiful design, and poured all her
dedication into making it. When Lord Shiva saw her
work, he was left impressed by her creative magnificence
and blessed the saree, symbolising love and devotion.
This also makes Goddess Parvati the first wearer of a
handwoven paithani saree!

THE HISTORY OF PAITHANI SILK SAREE

Getting its name from Paithan, the place of its origin,
paithani silk saree dates back to 200 BC when the
Satavahanas reigned over the region. Being true patrons
of art and culture, they took a keen interest in paithani
sarees and actively encouraged their weaving. But it was
during the Maratha rule that these sarees reached the
height of their popularity.

They symbolised the opulence and grandeur of the

Maratha aristocracy and became a token of pride for the
women. Soon enough, wedding paithani sarees became a
prized possession for every Maratha woman and began
marking their presence on every special occasion. Worn
by the Maratha elite, they became synonymous with high
status, power, and prestige.

During the Mughal era, paithani sarees were reinvented

with the addition of new design elements. For instance,
pheasant birds were added to the design, giving it a
renewed look. Over time, new paithani saree colours and
motifs emerged, including the flowering vine, which is
believed to be the contribution of the Peshwas of Pune.

While the paithani saree did see a dull phase during the
British era, the Government of India later took an active
interest in its revival, bringing back its glory. Now,
paithani silk sarees are a beautiful reminder of a rich
cultural heritage and are worn with pride, especially in
Maharashtra.
THE MOTIFS OF A PAITHANI SILK SAREE
As mentioned earlier, the uniqueness of a paithani silk
saree lies in its intricate designs and motifs that draw
inspiration from the surrounding nature and mythological
legends. Some of the many motifs that you will see on a
paithani saree include:

Elephant: It symbolises wisdom and strength and is also

associated with good fortune, making it a popular design
choice for special occasions.

Lotus: It is common knowledge that the lotus is

considered a sacred flower in the Hindu tradition. It
symbolises purity and is often linked with the divine.

Peacock: Not only is a peacock a beautiful design

element that makes a paithani saree vibrant, but it is also
a symbol of beauty and love.

Parrot: Similar to a peacock, parrots also symbolise

beauty and love. They are also associated with wisdom
and are popular in bridal paithani sarees.
Mango: This unique motif symbolises prosperity and
abundance and is popular in paithani sarees bought for
auspicious occasions.

Apart from the symbols mentioned above, various other

motifs are used on paithani silk sarees to enhance their
appearance and make them culturally relevant. Visit our
store to choose from multiple exquisite options.

PAITHANI SILK SAREE IN CONTEMPORARY

TIMES

While paithani silk sarees were originally woven with

threads of silver and gold, they are now available in yarn
and zari work. The modern-day weavers create splendid
cotton ball designs, geometric patterns, and flower vines
to enhance the saree's beauty.

Even though an original paithani saree’s price is usually

high, it is absolutely worth the regal elegance that the
saree exudes. You can get in touch with us to learn more
about our business or buy paithani silk sarees online. Our
vast collection will leave you spoilt for choice.
How they are distributing to the society
1. Enhancing creativity
2. Professionalism
3. Facilitating their passion
4. Openness of mind
5. Socialism
6. Learning new skill
7. Willingness to learn the business strategy

Vansh sharma
BBA 5 A -.017