A PROJECT REPORT

ON
STUDY THE POPULARITY BALL PEN & GEL PEN

Submitted in the partial fulfillment for the award of degree in

MASTER OF BUSINESS ADMINISTRATION

Submitted by:-
ANURAG RAJAK
Semester- 2nd, 32nd Batch
-----------------------------------------------------
Under the guidance of
Miss. Anukriti Gupta

Department of Business Studies

Babulal Tarabai Institute of Research & Technology,

Dr. H.S. Gour University, Sagar, 2013-2014

 CERTIFICATE

This is to certify that Anurag Rajak students of 2nd semester in has completed

their minor project titled:-“Study The Popularity Ball Pen & Gel Pen “ Babulal

Tarabai Institute of Research and Technology Sagar (M.P). as per the syllabus

and has submitted a satisfactory report on this project as a partial fulfillment

towards the partial fulfillment of degree of Master Of Business Administration

under Babulal Tarabai Institute of Research and Technology , Sagar (M.P.) .

…………………

…………….

Project Guide Head of the

Department
 DECLARATION

I ANURAG RAJAK, hereby declare that the work presented in this project report

entitled” Study The Popularity Ball Pen & Gel Pen ”, Submitted to Department

of Business Studies towards the partial fulfillment of MASTER OF BUSINESS

ADMINISTRATION. This is an original & authentic record of work and it has

not been submitted anywhere.

I further declare that if the statement cited above found false, I will be Liable to be

disqualified, at any stage.

ANURAG RAJAK
 ACKNOWLEDGEMENT

There always remains a pleasure to acknowledge the assistance of several

individuals to the accomplishment of our goal and complication of the project:

“Study The Popularity Ball Pen & Gel Pen ”

I owe a debt of gratitude to our project guide _ _ _ _ _ whose devotion &

valuable time from their busy schedules and their co-ordination lead me to

complete this project. They were extremely generous and me sincere & constant

support and guidance.

My heartiest thanks extended to Miss. Anukriti Gupta(Project Guide) &

Dr. JAYANT DYBEY, Head of the Department, Department of Business Studies

Department, Babulal Tarabai Institute of Research and Technology (M.P).

Finally we are thankful to the whole computer science faculty, who directly or

indirectly helped and advised us at every step to complete this project work.

Submitted By:

ANURAG RAJAK
 INDEX

 INTRODUCTION
 OBJECTIVES OF THE STUDY
 PRODUCT PROFILE
 RESERCH METHODOLOGY
 SOURCE OF COLLECTION DATA
 RESEARCH FINDINGS
 LIMITATIONS
 QUESTIONNAIRE ANALYSIS
 CONCLUSION
 QUESTIONNAIRE
 BIBLIOGRAPHY
 INTRODUCTION
Ball Pen
A ballpoint pen (also biro, and ball pen) is a writing instrument which dispenses a
viscous ink from an internal reservoir through the rolling action of a metal ball at
its point. This "ball point" may vary in diameter, and may be made of brass, steel,
or tungsten carbide.

Originally conceived and developed as a cleaner and reliable alternative to quill

and fountain pens, ballpoint pens are now the dominant writing instrument.
Millions are manufactured and sold every day, worldwide, with low-cost and
ubiquity assuring that there's always a ballpoint pen within reach.

This so-called "invention that changed the way we write" has also influenced the
way art is made; some professional artists use ballpoints to create fine artwork. A
popular disposable model has gained recognition for its industrial design as part of
the permanent collection at New York's Museum of Modern Art. Designer
ballpoints are also produced for the high-end market by pen manufacturers, and
prized by collectors.

History Of Ball Pen

Contents
 1 History
o 1.1 Origins
o 1.2 Post-war proliferation
 2 Types of ballpoint pens
 3 As art medium
 4 Manufacturing
 4.1 Standards
 5 See also
 6 References

Origins
The concept of using a ball point within a writing instrument as a method of
applying ink to paper has existed since the 19th century. In these inventions, the
ink was placed in a thin tube whose end was blocked by a tiny ball, held so that it
could not slip into the tube or fall out of the pen. The ink clung to the ball, which
spun as the pen was drawn across the paper.

The first patent for a ballpoint pen was issued on October 30, 1888, to John J.
Loud, a leather tanner, who was attempting to make a writing instrument that
would be able to write on his leather products, which then-common fountain pens
could not. Loud 's pen had a small rotating steel ball, held in place by a socket.
Although it could be used to mark rough surfaces such as leather, as Loud
intended, it proved to be too coarse for letter-writing. With no commercial
viability, its potential went unexploited and the patent eventually lapsed. The
manufacture of economical, reliable ballpoint pens as we know them arose from
experimentation, modern chemistry, and precision manufacturing capabilities of
the early 20th century. Patents filed worldwide during early development are
testaments to failed attempts at making the pens commercially viable and widely
available. Early ballpoints did not deliver the ink evenly; overflow and clogging
were among the obstacles inventors faced toward developing reliable ballpoint
pens. If the ball socket were too tight, or the ink too thick, it would not reach the
paper. If the socket were too loose, or the ink too thin, the pen would leak or the
ink would smear. Ink reservoirs pressurized by piston, spring, capillary action, and
gravity would all serve as solutions to ink-delivery and flow problems.

László B í r ó, a Hungarian newspaper editor frustrated by the amount of time that

he wasted filling up fountain pens and cleaning up smudged pages, noticed that
inks used in newspaper printing dried quickly, leaving the paper dry and smudge
free. He decided to create a pen using the same type of ink.[4] Bíró enlisted the help
of his brother György, a chemist, to develop viscous ink formulas for new ballpoint
designs.

At left, an authentic Birome

made in Argentina by Bíró
&Meyne. At right, Birome
advertisement in Argentine
magazine Leoplán, 1945.

László's innovation successfully coupled ink-viscosity with a ball-socket

mechanism which act compatibly to prevent ink from drying inside the reservoir
while allowing controlled flow. Bíró filed a British patent on June 15, 1938.
In 1941 the Bíró brothers and a friend, Juan Jorge Meyne, fled Germany and
moved to Argentina, where they formed Bíró Pens of Argentina and filed a new
patent in 1943. Their pen was sold in Argentina as the Birome (portmanteau of
Bíró and Meyne), which is how ballpoint pens are still known in that country. This
new design was licensed by the British, who produced ball point pens for RAF
aircrew as the Biro. Ballpoint pens were found to be more versatile than fountain
pens, especially at high altitudes whereby fountain pens were prone to ink-leakage.

Post-war proliferation
Following World War II, many companies vied to commercially produce their own
ballpoint pen design. In post-war Argentina, success of the Birome ballpoint was
limited, but in mid-1945 the Eversharp Co., a maker of mechanical pencils, teamed
up with Eberhard Faber Co. to license the rights from Birome for sales in the
United States.

During the same period, American entrepreneur Milton Reynolds came across a
Birome ballpoint pen during a business trip to Buenos Aires, Argentina.
Recognizing commercial potential, he purchased several ballpoint samples,
returned to the United States, and founded Reynolds International Pen Company.
Reynolds bypassed the Biro me patent with sufficient design alterations to obtain
an American patent, beating Ever sharp and other competitors to introduce the pen
to the U.S. market. Debuting at Gimbels department store in New York City on
October 29, 1945, for US$9.75 each,[citation needed] Reynolds Rocket became the first
commercially successful ballpoint pen.[1][4][14] Reynolds went to great extremes to
market the pen, with great success; Gimbel's sold many thousands of pens within
one week. In Britain, the Miles Martin pen company was producing the first
commercially successful ballpoint pens there by the end of 1945.

Neither Reynolds' nor Ever sharp's ball point lived up to consumer expectations in
America and, although ballpoint pen sales peaked in 1946, consumer interest
subsequently plunged due to market-saturation. By the early 1950s the ballpoint
boom had subsided and Reynolds' company folded.

Paper Mate pens, among the emerging ballpoint brands of the 1950s, bought the
rights to distribute their own ballpoint pens in Canada. Facing concerns about ink-
reliability, Paper Mate would pioneer new ink formulas and advertise them as
"banker-approved." In 1954 Parker Pens released The Jotter—that company's
first ballpoint—boasting additional features and technological advances which
would also include the use of tungsten-carbide textured ball-bearings in their pens.
In less than a year, Parker sold several million pens at prices between three- and
nine-dollars. In the 1960s, the failing Ever sharp Co. sold its pen division to Parker
and ultimately folded.

Marcel Bich also introduced a ballpoint pen to the American marketplace in the
1950s, licensed from Bíró and based on the Argentine designs. Bich shortened his
name to Bic in 1953, becoming the ballpoint brand now recognized globally. Bic
pens struggled until the company launched its "Writes The First Time, Every
Time!" advertising campaign in the 1960s. Competition during this era forced unit
prices to drop considerably. Bic Cristal ballpoint pens shown in four basic ink
colors.

Types of ballpoint pens

Ball point pens are produced in both disposable and refillable models. Refills
allow for the entire internal ink reservoir, including a ball-point and socket, to be
replaced. Such characteristics are usually associated with designer-type pens or
those constructed of finer materials. The simplest types of ball point pens are
disposable and have a cap to cover the tip when the pen is not in use, or a
mechanism for retracting the tip, which varies between manufacturers but is
usually a spring- or screw-mechanism.

Roller ball pens employ the same ball-point mechanics, but with the use of water-
based inks instead of oil-based inks. Compared to oil-based ballpoints, rollerball
pens are said to provide more fluid ink-flow, but the water-based inks will blot if
held stationary against the writing surface. Water-based inks also remain wet
longer when freshly applied and are thus prone to smearing—posing problems to
left-handed people—and running, should the writing surface become wet.

Because of a ballpoint pen's reliance on gravity to coat the ball with ink, most
cannot be used to write upside down. However, technology developed by Fisher
pens in the United States resulted in the production of what came to be known as
the "Fisher Space Pen." Space Pens combine a more viscous ink with a pressurized
ink reservoir which forces the ink toward the point. Unlike standard ballpoints, the
rear end of a Space Pen's pressurized reservoir is sealed, eliminating evaporation
and leakage, thus allowing the pen to write upside down, in zero gravity
environments, and reportedly underwater. Astronauts have made use of these pens
in outer space.

Ballpoint pens with erasable ink were pioneered by the Paper Mate pen company.
The ink formulas of erasable ballpoints have properties similar to rubber cement
glue, allowing the ink it to be literally rubbed clean from the writing surface before
drying and eventually becoming permanent. Erasable ink is much thicker than
standard ballpoint inks, requiring pressurized cartridges to facilitate ink-flow—
meaning they may also write upside down. Though these pens are equipped with
erasers, any eraser will suffice.

The inexpensive, disposable Bic Cristal (also simply Bic pen or Biro) is reportedly
the most widely sold pen in the world. It was the Bic company's first product and is
still synonymous with the company name. The Bic Cristal is part of the permanent
collection at the Museum of Modern Art in New York City, acknowledged for its
industrial design. Its hexagonal barrel mimics that of a wooden pencil and is
transparent, showing the ink-level in the reservoir. The pen's streamlined cap has a
small hole to prevent suffocation if children suck it into the throat.

Example of a ballpoint pen work-in-progress by artist James Mylne. Ballpoint pens

are sometimes provided free by businesses, such as hotels, as a form of advertising
—printed with a company's name; a ballpoint pen is a relatively low cost
advertisement that is highly effective (customers will use, and therefore see, a pen
daily). Businesses and charities include ballpoint pens in direct mail campaigns in
order to increase a customer's interest in the mailing. Ballpoints have also been
produced to commemorate events, such as a pen commemorating the 1963
assassination of President John F. Kennedy.

As art medium
Main article: Ball point pen art work Ballpoint pens have proven to be a versatile
art medium for professional artists as well as amateur doodlers. Low cost,
availability, and portability are cited by practitioners as qualities which make this
common writing tool a convenient, alternative art supply. Some artists use them
within mixed-media works, while others use them solely as their medium-of-
choice.

Effects not generally associated with ballpoint pens can be achieved. Traditional
pen-and-ink techniques such as stippling and cross-hatching can be used to create
half-tones or the illusion of form and volume. For artists whose interests
necessitate precision line-work, ballpoints are an obvious attraction; ballpoint pens
allow for sharp lines not as effectively executed using a brush. Finely applied, the
resulting imagery has been mistaken for airbrushed artwork and photography,
causing reactions of disbelief which ballpoint artist Lennie Mace refers to as the
Wow Factor.

Famous 20th Century artists such as Andy Warhol, among others, have utilized
ballpoint pens to some extent during their careers. Ballpoint pen artwork continues
to attract interest in the 21st Century, with contemporary artists gaining recognition
for their specific use of ballpoint pens; for their technical proficiency, imagination
and innovation. Korean-American artist Il Lee has been creating large-scale,
ballpoint-only abstract artwork since the late 1970s. Since the 1980s, Lennie Mace
creates imaginative, ballpoint-only artwork of varying content and complexity,
applied to unconventional surfaces including wood and denim. The artist coined
terms such as PEN tings and Media Graffiti to describe his varied output. More
recently, British artist James Mylne has been creating photo-realistic artwork
using mostly black ballpoints, sometimes with minimal mixed-media color. In the
mid-2000s (decade) Juan Francisco Casas generated Internet attention for a series
of large-scale, photo-realistic ballpoint duplications of his own snapshots of
friends, utilizing only blue pens.

Ballpoint "PENting" by Lennie Mace, Uchuu Neko Parade (2005) ballpoint pen
and hardware on paper.

Using ballpoint pens to create artwork is not without limitations. Color availability
and sensitivity of ink to light are among concerns of ballpoint pen artists. [34]
Mistakes pose greater risks to ballpoint artists; once a line is drawn, it generally
cannot be erased.[28] Additionally, "blobbing" of ink on the drawing surface and
"skipping" of ink-flow require consideration when using ballpoint pens for artistic
purposes.[24] Although the mechanics of ballpoint pens remain relatively
unchanged, ink composition has evolved to solve certain problems over the years,
resulting in unpredictable sensitivity to light and some extent of fading.

Manufacturing
Although designs and construction vary between brands, basic components of all
ballpoint pens are universal. Standard components include the freely-rotating ball
point itself (distributing the ink), a socket holding the ball in place, and a self-
contained ink reservoir supplying ink to the ball. In modern pens, narrow plastic
tubes contain the ink, which is compelled downward to the ball by gravity. Brass,
steel or tungsten carbide are used to manufacture the ball bearing-like points, then
housed in a brass socket.

The function of these components can be compared with the ball-applicator of roll-
on antiperspirant; the same technology at a larger scale. The ball point delivers the
ink to the writing surface while acting as a buffer between the ink in the reservoir
and the air outside, preventing the quick-drying ink from drying inside the
reservoir. Modern ballpoints are said to have a two-year shelf life, on average.

The common ballpoint pen is a product of mass-production, with components

produced separately on assembly-lines. Basic steps in the manufacturing process
include (production) of ink formulas, molding of metal and plastic components,
and assembly. Marcel Bich was involved in developing the production of
inexpensive ballpoint pens.

Standards
The International Organization for Standardization has published standards for ball
point and roller ball pens:

ISO 12756
1998: Drawing and writing instruments – Ball point pens – Vocabulary
ISO 12757-1
1998: Ball point pens and refills – Part 1: General use
ISO 12757-2
1998: Ball point pens and refills – Part 2: Documentary use (DOC)

Pentel R.S.V.P. ballpoint pens manufactured in multiple colors.

ISO 14145-1
1998: Roller ball pens and refills – Part 1: General use
ISO 14145-2
1998: Roller ball pens and refills – Part 2: Documentary use (DOC)

Gel pen
A gel pen uses ink in which pigment is suspended in a water-based gel.[1] Because
the ink is thick and opaque, it shows up more clearly on dark or slick surfaces than
the typical inks used in ballpoint or felt tip pens. Gel pens can be used for many
types of writing and illustration.

The general design of a gel pen is similar to that of a regular roller ball pen, with a
barrel containing the writing mechanism and a cap, and a reservoir filled with ink.
The barrels can be created in many different sizes and designs; some have finger
grips of rubber or plastic. The size of the nib or pen tip ranges from 0.18 mm to
1.5 mm.

Inks
 The main advantage of gel ink is its high viscosity, which supports a higher
proportion of pigments in the medium. The pigments are typically copper
phthalocyanine and iron oxides, and the gel is made up of water and biopolymers,
such as xanthan gum and tragacanth gum, as well as some types of polyacrylate
thickeners. The pigments are opaque, and gel pens are available in a rainbow of
bright and pastel colours, as well as opalescent, metallic, and glittery colours which
show up clearly on dark paper Gel pens Ballpoint pens use a paste ink based on a
dye solute in an alcohol solvent. Compared to ballpoint pens, gel pens:

 Create a bolder line

 Smudge more, due to ink being wetter
 Have occasional skips, due to the ball being less evenly coated with ink
 Use more ink, leading to more frequent refills or replacements
 Are more likely to leak ink when the stopper fluid drains out[2]
 May be able to write on smooth, non-absorbent materials

Fountain pens and liquid-ink roller ball pens use a dye solute in a water-based
solvent. Compared to these pens, gel pens:

 Are less prone to bleed through to the other side of a piece of paper
 Create finer, more controlled lines
 Can create white or brightly coloured opaque lines on dark surfaces
 May be able to write on smooth materials

Paint markers use an oil-based paint/ink that is very opaque and overlays all other
colours beneath it. Compared to paint markers, gel pens:

 Are much smaller, with finer tips

 Have no odour and do not require shaking to mix pigment with solvent

India ink (based on carbon black pigment) is perhaps the ink closest to gel ink in
opacity, although it is usually made with an alcohol and shellac-based binder.

Another trait of gel ink is that it resists an analytical method commonly used to
assess the potential age of ink for forensic purposes. The United States Secret
Service has maintained the International Ink Library [1] for many decades.
Because manufacturers change their ink formulas slightly from year to year, thin-
layer chromatography (TLC) can be used on ink from traditional pens to trace the
manufacturer and date of manufacture of most inks. The pigments in gel ink do not
dissolve, and therefore cannot be analyzed with TLC
 OBJECTIVE

OBJECTIVE OF STUDY THE POPULARITY BETWEEN

BALL PEN & GEL PEN.

The study shall enhance the 7 P’s of Marketing mix i.e. Product, Price, Place,
Promotion, People, packaging, Perception adopted by all these brands of
pens along with the BALL PEN & GEL PEN and where does brand of pens stand in
the current market scenario .This would enable a marketer to craft a marketing
plan and adjust it in such a way that it would lead to in identifying the problems
pertaining in the market with regards to ball pens & Gel Pen how can the company
can pose competition in the lower range category as well.
•

The study shall indeed be helpful for the company to identify the potential of
Industrial or B2B marketing that account for the long term contractual agreements
that are typical in supply chain transactions. Analyzing the Market segmentation
that involves dividing up the potential market for the pens between Below 15 into
groups of people who have similar needs, and then addressing these needs in a
focused way. This would help company to craft a marketing plan and modify it in
such a way that it would help in-

1. Defining the Popularity.

2. Market Share.

Thus keeping in view the importance and relevance of this Pen industry, the
research has been under taken to understand this fast developing industry. The
objectives of this particular study are-

• To determine consumer preferences in respect of pen brands.

• To know the various reasons for which people purchase pen.

• To know the market share of various pen producing companies.

• To understand the buying behavior of the consumers.

• Examine the existing organizational arrangement for the distribution of products.

Most importantly to throw light on the hierarchical relationship that would be
reflecting the importance of this function in the overall marketing organization.

• To analyze the effect of display on customer purchasing.

• To understand relatives influence on customers in the purchasing process.

• To analyze the margin of profits in various pens.

• To determine Brand Loyalty and gainer / loser brands associated with Brand
switching.

• To check proper Rotation in the product price promotion.

• To determine the main reason for 'Preferred' Brand.

• To determine comparative consumer brand preference rating among 2 different

types of pens.

• To determine The Study the popularity ball pen & gel pen.

• To know the schemes available and what improvements should be done regarding
the availability of these schemes.

RESEARCH METHODOLOGY
Research Methodology is to teach and to save knowledge from fossilization, such a
step helps not only in the growth of the subject but also in facilitating solutions of
burning problems. As an independent discipline, it helps solution of immediate
problems of business also .It is however, necessary to evolve and shape methodical
tools, designs and techniques to improve quality. If marketing strategies are good
and effective; it will help to sell the product in an effective manner to reach every
part of the country, specifically in rural and hilly areas, where distribution is
always a problem. To form and test alternative and null hypothesis, we have
studied market research and its effect on marketing strategy, long term and short
term. Traditionally, hypothesis does not hold well in present economic drive .In
order to test the hypothesis, the relevant data I have selected from both Primary
and Secondary sources.
(1) Primary Data

Personal Interview
Questionnaire.

(2) Secondary Data For primary data basis, I have collected information upon
sample basis, interview and personal survey by visiting various shops. For
collection of these data I have prepared a questionnaire which is up to date in my
knowledge. The questionnaire has been filled up by various customers, dealers and
also retailers. The study was carried out at various retail outlets and consumers.
The survey includes both observational study and direct semi-structure interviews.

SCOPE
There is a wide scope of this study. This study will help in identifying the specific
problems of marketing in the writing instrument industry. A multi dimensional
approach is proposed to put into application to analyze the respective problems.
The study aims at making an effort to evolve a suggestive model with all the facts
and marketing strategies.

RESEARCH PROCESS

The present research study is descriptive cum analytical type of study. The major
purpose of this research is to find description of the state of affairs as it exists at
present in the content of pen marketing in India. The facts and information’s
already available have also been used. A brief over view on the research process of
the present study is as follows.
 1) Research Problem

The present research problem in the context of the marketing strategies of the pen
industry was formulated. An understanding about the problem could be developed
with the discussion held with experts of the subject, colleagues, and officials
associated with the pen industry. I was acquainted with the problem through the
review of conceptual and empirical literature available on the subject.

(2)Hypothesis
Proper marketing strategies of the pen Industry will help all the pen companies. In
this pen industry flourishes, it will help generate employment opportunities in our
country. It is one of the fast developing industries and also the indicator of the
standard of living of a nation. Good marketing strategies would help develop the
pen Industry and the Indian Economy as a whole.

(3)Research Design
After formulating the research problem and hypo thesis, the research design was
involved. This design had to suit the requirements of the present study, had to
explore and also describe and diagnose the problems of the study.

(4)Research Instrument
For the collection of information a questionnaire was designed which was
structured and none disguised type and was administered as per schedule. It
included many close ended as well as few open ended questions.

(5)Sample Design
The study was carried out in SAGAR. It has covered about100 People .And the
area of sagar in civil line, katra , parkota e.t.c.

(6)Sampling Procedure
The sampling procedure used was random, keeping in mind proper representations
in all areas.

(7)Collection of Data

For the study, both primary as well as secondary data was collected. Primary data
was collected by the Questionnaire and personal Interview method. Secondary data
was collected through published materials, Newspapers, Journals, Proceeding,
Books, and Websites etc.

. QUESTIONNAIRE ANALYSIS

Q.1 Which type of pen do you currently use ?

Ans 1. Purpose:- the purpose behind asking this question is to know the consumer
preference the type of pen he prefer to write and to know the Populirity in market
wall pen & gel pen.
 pilot pen

ink pen

Series 2
gel pen

ball pen

0 10 20 30 40 50 60 70 80

Findings:- from the adove chart it is visualized that majority of the consumer
prefer and use ball pen. Almost 75% of the respondent says that they use Ball
pen.And the next best usage is of gel pen by 22% , ink% pilot pen are least
preferred by the consumer in the Modern or present market condition

Q.2 WHICH BRAND OF BALL PEN DO YOU PREFER TO WRITE ?

ANS 2. Purpose= main purpose behind this question is to know the most preefered

Brand in the current market situation.

 Series 2
60

50

40
Series 1
30

20

10

0
parker add gel cello reynold"s other

Findings:- from the adove chart it has been analyzed that majority of the
consumer (i.e) of them prefer cello as a brand to be used which is followed by
parker responses where as other gets 9 which includes mainly unbranded
products such as bunty & babbli (rs.2) ,dhoom ,paras .etc which are use and throw
type pens.

Q.3 Which colour of pen Do you normally use ?

Ans 3 . Is to find out which is the most preferred colour by the consumer
 Series 3
80
70
60
50
40 Series 1

30
20
10
0
blue
red
black
multiple

Findings :- blue is most preferred colour for consumer and majority of the
consumers use blue colour as in collages.school.instittuions,corportes and at many
other place blue is commonly accepted colour for wrting . where as red% black
are mainly by the professors or doctor or lawyers.

Q.4 Which pen point do you normally use ?

Ans 4. Purpose :- The question was bulid to know the technical aspect (i.e) point
of the pen thinked about while deciding to purchase by the consumer and to
know which point is more demanded is different segments of consumer.
 Series 4
50
45
40
35
30
25 Series 1
20
15
10
5
0
0.5
0.45
0.600000000000001
0.8

Finding :- Point ranging 0.5& 0.6 are more demanded and used in the market by
almost 80% of the respondant .0.45 & 0.8 are least preferred 0.45 results into
very the writing where as 0.8 results into bold writing according to consumer.

Q.5 which advertising media influence you the most?

Ans 5. Purpose :- the purpose is to know most effective media affecting

consumer buying decision . it also am of finding the media which is most preferred
and can be used for the promotion scheme

Finding:- from the chart it can be concluded that tv ads are the most influencing
Ad impacting the buying decision of different consumer segment having almost
45% of the responses . the next most influencing media us news paper impacting
the buying decision. Internet is the least influencing among all media
 Series 5
50
45
40
35
30
Series 1
25
20
15
10
5
0
tv banner newspaper internet

Q.6 what is the price of your pen?

Ans .6 Purpose:- the main purpose is to know how much the consumer can spent
to buy the preferred brand of ball pen which can help the company to take
appropriate pricing decision for the target market

Series 6
60

50

40
Series 1
30

20

10

0
Below Rs.10 Rs. 10-20 Rs.20-30 Adove 50

Finding:- It can be analyzed the above graph that out of the total responses ,
consumer mostaly favors and prefer their pen (Either ball or gel) in the price range
of Rs Below 10 where as the next most proffered price range is Rs 10-20
according to respondent the high price range ranging from Rs 20-50 & above
that is least prefer by the consumer .

Q.7 do you refill your pen regularly?

Ans .7 purpose: - the purpose of asking this questions to know whether consumer
refill their pen along with the reason why they do not refill

Response:- here the respondent are require to answer on two option yes or no

Series 7
80

70

60

50
Series 1
40

30

20

10

0
yes no

Finding:- from the above table it has been analyzed that majority of the
respondent (i.e) 75% out of 100 % do not refill there pens . the reason for not
refilling is that the pen cost is negligible as compared a new refill so consumer
prefer to buy a new pen rather than refill . even the refill of second time does not
give the original performance in writing . thus this to reason accounts for more
than 60 consumer not refilling their pen. But some say that its better to go for new
pen rather than refill , some are using the rs 2 unbranded pen which are used and
throw.
8. According to you which ball pen & gel pen brand enjoy the leadership
position in the market?

Ans.8 Purpose:- the main purpose of this question is to find the market leader and
also to find which brand enjoy the marketship leadership position.

Series 8
60

50

40

30 Series 1

20

10

0
Today’s
Parker
cello
Add Gel
other

Finding- from the above graph it is clear that cello enjoy market leadership
position I the market as almost 60% of responses have releaved that they
recognized cello is the leader is all of these companies.

9. Rate The Following Type Of Pen Ranging From Rank?

Ans 9- Purpose:- the main purpose of this question is to know the customer
preference and raking givin by the respondent of type of pen.
 Rank by the pen

ball pen
gel pen
ink pen
pilot pen

Finding- The response clearly show that ball pen is the most use and no.1 type of
pen in the market due to several response according to the consumer.
 CONCLUSION

 Cello brand enjoy market leadership position and it is also

prefer by the majority of the consumer for writing among
different of brands pen avalible in the market.
 In different type of pen, ball pen is prefred by most of consumer
and they have ranked ball pen as no.1 among different type of
pen
 Blue colour is preferred by the consumer among different
colour”s
 Majority of the consumer preferred ball point & gel point of
0.5 & 0.6 mm and they like crispy and fluent hand writing as
this point size gives the desired writing to the consumer
 Tv advertisement is having a significsnt impact on majority of
the consume ,influence of different advertising media is not
differing by profession thus almost all media is having the
impact on buying decision of different consumer segment.

APPENDIX
The following questionnaire is strictly for the Academic Research. Any information whatsoever is
given by the person will be used for the study purpose only, which does not have any
commercial interest. The following data will not be disclosed anywhere apart from the academic
usage.

QUESTIONNAIRE
PROJECT TOPIC:- STUDY THE POPULARITY BALL PEN &
GEL PEN.
Candidate Name: Sex: M F Age:

Occupation: Business/Service Class: Middle/ Upper Middle/ Rich

1. which type of pen are you prefer?

(a) ball pen (b)gel pen (c)ink pen (d)pilot pen

2. Which brand of pen do you prefer?

(a) Parker (b) Add gel (c) Cello

(d)Reynolds (e) others

3.Which Color of Pen do you normally use?

(a) Blue (b) Red (c) Black (d)

Multiple

4. Which pen point do you normally use?

(a) 0.5 (b) 0.45 (c) 0.6 (d) 0.8

5. Which Advertising media influence you the most?

(a) TV Advertising (b) Hording & Banner (c) News Paper (d)
others

6. What is the price of your brand pen?

(a) Below Rs.10 (b) Rs. 10-20 (c) Rs.20-30 (d) Adove Rs.50
7. Do you refill your pen regularly?

(a)Yes (b) No

8. According to you which brand enjoy the leadership position in the market?

(a) Today’s (b) Parker (c) cello

(d) Add Gel (e) Other

9. Rate The Following Type Of Pen Ranging From Rank?

(a)Ball Pen (b) Gel Pen

(c) Ink Pen (d) Other

 BIBLIOGRAPHY

WWW.google.com
Phlip kotlar marketing research
WWW.BallPen.com
WWW.GelPen.com