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  • Meta Ads - Planning The Campaign - Event Marketing Timeline

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    ATTAJalani
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    This document outlines a marketing campaign for a Black November sale. It includes reach and brand awareness campaigns in the weeks leading up to the sale, engagement campaigns to drive inspiration and planning, video view ads, and main conversion ads during the sale weeks. It also includes retargeting campaigns for 14 days after site interactions and 21 days for the Black Friday week to continue driving purchases. The campaigns utilize a variety of ad formats and target both broad and tailored audiences using lookalike modeling to maximize reach and conversion goals.

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    Meta Ads - Planning the Campaign - Event Marketing Timeline

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    This document outlines a marketing campaign for a Black November sale. It includes reach and brand awareness campaigns in the weeks leading up to the sale, engagement campaigns to drive inspiration and planning, video view ads, and main conversion ads during the sale weeks. It also includes retargeting campaigns for 14 days after site interactions and 21 days for the Black Friday week to continue driving purchases. The campaigns utilize a variety of ad formats and target both broad and tailored audiences using lookalike modeling to maximize reach and conversion goals.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    2 views2 pages

    Meta Ads - Planning The Campaign - Event Marketing Timeline

    Uploaded by

    ATTAJalani
    This document outlines a marketing campaign for a Black November sale. It includes reach and brand awareness campaigns in the weeks leading up to the sale, engagement campaigns to drive inspiration and planning, video view ads, and main conversion ads during the sale weeks. It also includes retargeting campaigns for 14 days after site interactions and 21 days for the Black Friday week to continue driving purchases. The campaigns utilize a variety of ad formats and target both broad and tailored audiences using lookalike modeling to maximize reach and conversion goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    META ADS - PLANNING THE CAMPAIGN

    CAMPAIGN Black November IMPORTANT Exclude Purchased 90 Days

    CAMPAIGN LEAD Ing. Tomas Moravek IMPORTANT Include Deep Retargeting 60 Days

    % BUDGET BIRTHDAY BLACK SALE BLACK FRIDAY


    CAMPAIGN TYPE KEY MESSAGE
    AUDIENCES USED WEEK 43 WEEK 44 WEEK 45 WEEK 46 WEEK 47

    Reach & Brand Awareness Campaigns (Step 1) [Includes also Week Ahead Campaign Teaser ] 10%
    PLAN YOUR PURCHASE. Best Prices of the Year. Discount up to 50%. Free
    Broad audiences. Lookalike 5%.
    Single Images & Short Videos Home Delivery. 365 Return Policy. Best sale of the Year. High Customer
    Defined personas.
    Satisfaction.
    DO YOUR PURCHASE with up to 50% DISCOUNT NOW! Best Prices of the Year. Broad audiences. Lookalike 5%.
    Single Images & Short Videos Discount up to 50%. Free Home Delivery. 365 Return Policy. Best sale of the Defined personas. Custom
    Year. High Customer Satisfaction. audiences.

    Engagement Campaigns (Step 2) [Includes also Week Ahead Campaign Teaser ] 8%


    Defined targeted personas.
    Click through our Products. PLAN YOUR PURCHASE with up to 50% Discount.
    Lookalike 1%. Custom
    Showcase Galleries Inspiration Find your Inspiration. Get ready for the Best Sale of the Year. 365 Return Policy
    audiences. Broad audiences with
    Protection. Free Home Delivery. High Customer Satisfaction.
    Lookalike 5%.
    Defined targeted personas.
    Click through our Products. DO YOUR PURCHASE with up to 50% Discount NOW!
    Lookalike 1%. Custom
    Showcase Galleries Inspiration Find your Inspiration. Use for your Benefit the Best Sale of the Year. 365 Return
    audiences. Broad audiences with
    Policy Protection. Free Home Delivery. High Customer Satisfaction.
    Lookalike 5%.

    Video View Ads (Step 2) 5%


    Defined targeted personas.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home Lookalike 1%. Custom
    Short Product Videos
    Delivery. 365 Return Policy. High Customer Satisfaction. audiences. Broad audiences with
    Lookalike 5%.
    Defined targeted personas.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home Lookalike 1%. Custom
    Videos from Pictures
    Delivery. 365 Return Policy. High Customer Satisfaction. audiences. Broad audiences with
    Lookalike 5%.

    Main Conversion Ads (Step 3) 50% / 58%


    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home Lookalike 1%. Custom
    Single Images & Short Videos
    Delivery. 365 Return Policy. High Customer Satisfaction. audiences.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home
    Single Images & Short Videos Defined targeted persona.
    Delivery. 365 Return Policy. High Customer Satisfaction.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home Lookalike 1%. Custom
    Carousel BEST OFFER
    Delivery. 365 Return Policy. High Customer Satisfaction. audiences.

    Conversion Ads Lookalike Audiences (Step 3) 15%


    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home
    Caoursel BEST OFFER 1 Lookalike 1% Pixel Purchase.
    Delivery. 365 Return Policy. High Customer Satisfaction.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home
    Caoursel BEST OFFER 2 Lookalike 1% Pixel Purchase.
    Delivery. 365 Return Policy. High Customer Satisfaction.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home
    Caoursel Clean & Dry. Lookalike 1% Customers.
    Delivery. 365 Return Policy. High Customer Satisfaction.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home
    Caoursel BEST OFFER 1 Lookalike 1% Customers.
    Delivery. 365 Return Policy. High Customer Satisfaction.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home
    Caoursel BEST OFFER 2 Lookalike 1% Customers.
    Delivery. 365 Return Policy. High Customer Satisfaction.

    Dynamic Retargeting 14 Days (Step 4) 4%


    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Carousel Dynamic Retargeting up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High Add to Cart. View Content.
    Customer Satisfaction.
    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Single Dynamic Retargeting up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High Add to Cart. View Content.
    Customer Satisfaction.

    Retargeting 21 Days (Step 4) [Black Friday Week Only] 4%


    Add to Cart. View Content.
    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Initiated Checkout. Website visit.
    Single Image Trust up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High
    Facebook Engagement.
    Customer Satisfaction.
    Instagram Engagement.
    Add to Cart. View Content.
    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Initiated Checkout. Website visit.
    Carousel Customer Images up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High
    Facebook Engagement.
    Customer Satisfaction.
    Instagram Engagement.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home Facebook Engagement.
    Carousel BEST Offers
    Delivery. 365 Return Policy. High Customer Satisfaction. Instagram Engagement.

    Deep Retargeting 60 Days (Step 4) [Black Friday Week Only] 4%


    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Carousel Dynamic Retargeting up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High Add to Cart. View Content.
    Customer Satisfaction.
    Add to Cart. View Content.
    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Initiated Checkout. Website visit.
    Single Image Trust up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High
    Facebook Engagement.
    Customer Satisfaction.
    Instagram Engagement.
    Add to Cart. View Content.
    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Initiated Checkout. Website visit.
    Carousel Customer Images up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High
    Facebook Engagement.
    Customer Satisfaction.
    Instagram Engagement.

    Optional Traffic Ads (Step 2)


    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home Lookalike 1%. Custom
    Single Images & Short Videos
    Delivery. 365 Return Policy. High Customer Satisfaction. audiences.
    Best SALE of the YEAR. Discount up to 50%. Shop Now or Never. Free Home
    Single Images & Short Videos Defined targeted persona.
    Delivery. 365 Return Policy. High Customer Satisfaction.

    Optional Very Deep Retargeting 90 Days (Step 4)


    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Carousel Dynamic Retargeting up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High Add to Cart. View Content.
    Customer Satisfaction.
    Add to Cart. View Content.
    ***** Customer Satisfaction. Positive reviews. Best SALE of the YEAR. Discount
    Initiated Checkout. Website visit.
    Single Image Trust up to 50%. Shop Now or Never. Free Home Delivery. 365 Return Policy. High
    Facebook Engagement.
    Customer Satisfaction.
    Instagram Engagement.

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