boAt

Wavemaker’s
Challenge
Season 1
Team: PaperboAt
Ankit Sinha
Current target - Youth Potential target – Zillennials boAt Campaigns
• Black Friday Sale
Drivers – Style, Affordability, Durability, Ease Drivers – Style, Features, Compatibility with
• BondWithboAt
of purchase new products
• Rock The Streets
Deterrents – Still lack of trust, Quality Deterrents – Purchasing power during college
• Celebrate Creator Day India
issues, Piracy
Acquisition Strategy – Provide Subscription of music apps /Gaming passes for mid-high range
Key Competitors
products, boat experience center at strategic locations, Emotional Connect with people
(marketing campaigns), Focus on product innovation
Retention Strategy – Open service center for post sales and service (due to lot of negative
feedback post sales), Create a referral and reward program for boAtheads
How to be authentic voice of boAtheads ?
Online Channels: Share stories, behind-the-scenes glimpses, and highlight community members who are using boat products. Encourage boAtheads to share their experiences
and provide feedback.
Offline Stores: Create an inviting and immersive in-store experience that showcases the boAtheads new products and gives an immersive experience. Use visual merchandising
and experiential marketing to create a memorable experience for customers.
User Experience Designs : Create an intuitive and user-friendly experience across all platforms. Use customer feedback to continually improve and optimize the user experience.
New Initiatives: Launch a community-driven campaign or a limited-edition product line that is co-created with community members.
Community Building Activities: Host community building activities such as events, workshops, and meetups. This provides an opportunity for community members to connect
with each other and the brand.
Social Media: Use user-generated content for social media posts to have a connect with the boAtheads and amplify the brand message.
Strategy for customer satisfaction and loyalty KPI’s to measure customer satisfaction and loyalty
Loyalty program: A loyalty program can incentivize repeat purchases and • The number of new customers acquired through a particular program (Loyalty,
encourage customers to refer their friends and family to the brand. Milestones, Exclusive perks, Personalized Experiences, Customer Events)
Offer exclusive perks: Exclusive perks such as early access to new products, • The percentage of customers who enroll in a program
discounts on future purchases, and personalized recommendations can • The amount of revenue generated from the program
help to make loyal customers feel valued.
Bundled Sales
Celebrate milestones: Celebrating customer milestones such as 1st
• Laptops – boAt should consider to tie up with the companies like hp, Acer, Asus and
purchase and major accomplishments can help to build a sense of
Avita etc. to bundle its headphones with their products it will help to acquire
community and connection with the brand.
customers and enroll them in the boAthead community
Personalized experiences: Tailored product recommendations can help to
• Gym Products – boAt should present its products as durable and therefor it can tie
make customers feel understood and appreciated.
up with gym chains to provide its products as part of annual subscription. This can
Host customer events: Hosting events such as product launches, fitness
provide a boost to boAthead community
challenges, trekking and networking events can help to build a sense of
community and foster brand loyalty. #Do What FLOATS Your boAt